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How To Be A (Fill in Blank) Superstar?
This document provides guidance on how to build a personal brand by blogging. It discusses that a brand is defined by the perceptions of consumers and is a 360 degree experience. It encourages the reader to think of a keyword that best describes them and to create a 360 degree experience across their clothes, objects, blog content, writing style and more. The document then provides tips on planning a blogging strategy, managing exposure online to create a consistent personal brand, building relationships with others in your niche, earning trust and credibility through contributions, and becoming an authority by achieving ownership of keywords in your niche.
