1. 07 SEPTEMBER 2010 DENUO PRESO: THAT GIRL IS HOISIN
Denuo Group © 2010 / All Contents Proprietary and Confidential

2. THE LONG HISTORY OF HOISINIVY

3. HISTORY…WHEN & WHY?
• Started in May, 2009
• www.hoisinivy.blogspot.com
• Because I was always looking for
fashion, beauty, advise, & inspiration
• Because all of the fashion blogs were
unattainable for the average person
• Srsly, why so much monies?
• And because what I found was that a
lot of my friends were coming to me
for fashion & beauty tips
• Also, sheer vanity

4. THE NAME…SO STRANGE
that girl is poison
+ + poison ivy
hoisin sauce
= that girl is hoisin = hoisinivy
[name] [url]

5. KAY, BUT WHAT IS IT?
• “A live journal of my life” – anything from travel & outings to LOTDs & tutorials
• LOTD = Look of the Day (typically when bloggers take photos of their outfits for the day)
• Focuses more on beauty & tutorials (than fashion)
• Because that’s what I’m better at…also, I can’t afford new clothes everyday
• Looks that are attainable & affordable

6. MY PERSONAL BLOGGING RULES

7. GOTTA KEEP ‘EM SEPARATED
• No tweets, no Facebook updates about my blog
• Selected friends / family know of it
• And now, the rest of Denuo
• By personal choice
• Haters gonna hate
• Security
• Opening the gate to weirdos out there

8. DON’T TAKE YOURSELF TOO SERIOUSLY
• It’s just fashion people…I ain’t saving any lives here!
• I don’t do this for a living
• People like to laugh
• I’d like to think I’m pretty funny

9. BE PERSONABLE
• Nothing worse than a DRY read about how to do a cat-eye
• I like my readers…I want them to like me too

10. BUT NOT TOO PERSONAL
• Nothing too intimate, no work-related stuff, no rants
• Friends, colleagues, BOSSES can read it
• Let’s keep it classy

11. UPDATE ON A REGULAR BASIS
• I am the WORST
• Lack of inspiration / I need a break
• Blame Style Genius
• Consistency is key
• Especially for non-followers
• Readers will drop otherwise
• I learned the hard way…sads

12. TAKE GUD PIKSHURES
• Personally am not drawn to lackluster pictures
• Who is?
• Doesn’t need to be professional-grade
• Self-timer is my friend
• Tripod / Ryan can be key
• My exception – when I’m traveling & in a hotel
may, 2009 march, 2010

13. DON’T WRITE EPIC-LONG POSTS
• Highly visual; keep readers interested
• Do they really care about my problems?
• Do let your personality shine through
• I am starting to write more
• Exception – tutorials where step-by-step
instructions are required

14. HAVE A BLOG-ROLL
• Giving LURVE to those who follow you by giving linking to
their blogs
• They will often times do it in return
• MOAR readers
• Bloggers tend to be the ones who leave comments / spread
the word
• Sponsors will often ask to be on your roll
• They too will link out to you

15. BE RESPONSIVE / ATTAINABLE
• People take the time to leave comments or ask questions
• You should reply
• Leaving comments on others often will lead to other readers to find your blog

16. GUEST POST
• People often guest blog on each other’s sites
• Companies will recruit bloggers to write for content
• For free / publicity
• Review products
• Giveaways
• It can’t hurt & often may give you new readers
• I often feature Ryan
• Readers have asked how to dress their boyfriends
• He’s a better dresser than I am
pocketchange.become.com

17. HOST A GIVEAWAY
• Sponsored or your own
• For a small shout-out, companies will give away a
product / goody on a blog
• Make it easy for readers; often bloggers will require
you to:
• Follow them on blog-lovin’
• Leave a comment
• Follow them on Twitter
• Tweet about it
• Post about it (on your personal blog)
• It can’t hurt & often will give you new readers

18. AND FINALLY…DO IT LIKE YOU LIKE IT
• This is ME out on the interwebs
• I am often a victim of obligation
• But no one likes to read about how blogging is a chore
• I can stop at any point, so I might as well enjoy it while it lasts
• If anything, it’s a good photo album for when I’m old & wrinkly

19. GRACIAS!