Discover why at times we feel on fire with creativity — and at other times we don’t. We'll explore the neuroscience of creativity, productivity techniques, and emerging practices that spur innovation and help our brains work best. Beware: This session challenges the standard norms for concentration, focus, and productivity and may change how you work — for the better. Presented at AdobeMax 2013.
31. To share concepts, ideas, and tips for
practices that help to better leverage
your brain to catapult your creative
productivity so that you can work
better and create more!
My objective:
32. To be able to reach this!
http://www.flickr.com/photos/7730492@N03/4958540694/
42. The monsters in your head
http://www.flickr.com/photos/epsos/4887528060/
43. “If your demons are such that they
fill the room the instant you
contemplate creating, your
studio will be too dangerous a
place to enter.”
- Eric Maisel, Fearless Creating
45. “The goal is to manage anxiety so
that our energies are used for
the productive and satisfying art
of creating, rather than the
destructive and debilitating art
of self-torture.”
- Clare Warmke, Idea Revolution
60. “The parts of your brain that are
responsible for self-monitoring are
literally turned off during creative
endeavors….Creative people have
mastered the art of turning off [the
inhibitive] part of their brains to let their
ideas flow more smoothly, unleashing
their imagination.”
- Tina Seelig, InGenius
74. “Fear is not real. It is a product of
the thoughts you create. Do not
misunderstand me. Danger is
very real. But fear is a choice.”
- character of Cypher Raige
(played by Will Smith), After
Earth
75. Become a Fear Alchemist
http://commons.wikimedia.org/wiki/File:Joseph_Wright_of_Derby_The_Alchemist.jpg
97. Start the flow of ideas
http://www.flickr.com/photos/international-festival/3018718331/
98. Look for problems to solve (or create them)
http://www.flickr.com/photos/argonne/4441693270/
99. Art students were given 27 eclectic objects and were instructed to select a
few and arrange a still life and draw it. Some examined relatively few
objects, outlined their idea swiftly, and moved quickly to draw their still
life. Others took their time: handled more objects, turned them this way
and that, rearranged them several times, and needed much longer to
complete the drawing.
It appeared as if the first group was trying to solve a problem: How can I
produce a good drawing? Whereas the second was trying to find a
problem: What good drawing can I produce?
The problem-finders’ drawings had been ranked much higher in creativity
than the problem-solvers’. Ten years later, the problem-finders had all
gone on to be professional artists, while the problem-solvers had left the
art world.
Another decade later, the problem-finders were “significantly more
successful — by the standards of the artistic community — than their
peers.”
A study on problem-finding and creativity
134. • Concept in mind: knowing what you
want to achieve and what it looks like
• Necessary materials on hand
• Cleared space
• Time carved out and distractions
eliminated
• Practice in place
All of the previous steps lead you here:
139. “…the confidence that, when given a
difficult problem, we have a
methodology that enables us to
come up with a solution that
nobody has before.”
- David Kelley of Ideo
…which is
148. My articles for further reading
netmagazine.com/features/
four-secrets-enhancing-
creative-productivity
alistapart.com/articles/
reigniting-your-creative-spark/
alistapart.com/articles/
banishing-your-inner-critic/
149. My books!
The CSS Detective
Guide
CSSDetectiveGuide.com
InterAct With
Web Standards
InterActWithWebStandards.com
My chapter:
“Learning with the
Web”
Smashing Books #3 &
#3 1/3
SmashingBook.com
My chapter:
“The Missing Element
of Redesign: Story”
152. …for your chance to WIN one of these e-
books from Adobe Press! Every survey you
submit enters your name to win the daily grand
prize - an Apple® iPod Nano®
Take the SESSION SURVEY > ADOBEMAX app!