Crowdfunding of charitable projects

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Crowdfunding of charitable projects

  1. 1. Crowdfundingcharitable projects Attracting funds from the crowd for social good Daria.alekseeva@te-st.ru
  2. 2. Crowdsourcing
  3. 3. What is crowdsourcing for? Information Expert review Resources Free time
  4. 4. 1714 John Harrison
  5. 5. First Oxford1858 Dictionary
  6. 6. Crowdsourcing always was there, But that is internet that wasn’tCrowsourcing – is a method of solving tasks orcreate value by uniting like-minded people online
  7. 7. CROWD +FUNDING CROWD + SOURCING
  8. 8. Funding art projects Часть II
  9. 9. KickstarterWho attracts funding: designers, scientists, musicians, Проекты в сферах искусства, комиксов, танцев,IT-pros. моды, театра, музыки, фотографии и др. дизайна,Limitation: only USA projects
  10. 10. Stats of Kickstarter Продажи 3175 7496 were funded didn’t accomplish the budget in process9700
  11. 11. Indiegogo.com
  12. 12. Russian IndieGoGo Text Дата запуска: осень 2010 г. География: от Петербурга до Владивостока Собранные пожертвования: 195 398 р.
  13. 13. My teacher Проект «Мой учитель» БФ «Кто, если не я» Дата создания: 2010 г. Собрано 1,5 млн рублей Now you can support the initiative of a local Выполнен 1 проект teacher
  14. 14. Upsala circus Цирк УпсалаEveryone can choose a part of marquee andbrand it. Money attracted will be spent on charityneeds.
  15. 15. Crowdfunding for social ads http://www.advertactivist.com/Why?? Advert ActivismAnually $428 bln are spent for commercial ads
  16. 16. Social projectsSocial entrepreneurship Часть III
  17. 17. Crowdrisewww.crowdrise.comWas created: September 2009Additional function: Bonuses for people who give
  18. 18. Start some good www.startsomegood.com• Social eterprise• Top: microfunding, agricultural projects and eco-tourism• Activation period: 7-90 days
  19. 19. Ioby - eco projects http://www.ioby.org• $174618 gathered so far;• 101 projects funded;• 78% projects funded;
  20. 20. Global Giving Fundhttp://www.globalgiving.org
  21. 21. Armenian projects @ GlobalGiving Fund
  22. 22. Armenian projects @ GlobalGiving Fund
  23. 23. Armenian projects @ GlobalGiving Fund
  24. 24. Rusyny Started: 2012 Hybrid idea: society + business www.rusini.org
  25. 25. Rynda.org http://www.rynda.org
  26. 26. Tugezawww.together.ru
  27. 27. RosPilhttp://rospil.info/
  28. 28. Crowdfunding of Charity onRussian Groupon
  29. 29. Stats. Recommendations Часть IV
  30. 30. Stats (2 years)$ 32 mlns $ 123 mlns12 000 projects 31 000in 2010 projects in2011
  31. 31. For comparison Примерно $8 млн.
  32. 32. Traditionalmistakes
  33. 33. Common problems• Low level of private funding• Under-developed payment systems• No tax-free rule for donors
  34. 34. #1 We opt-in the platform forcrowdfunding
  35. 35. #2 People can’t donate They can, if only you could fix the following: •you ask of something unclear •you have poor pictures •application is not up to date •not many people donates so far •broken URL-links
  36. 36. #3 Gathered money... NowONLY crowdfunding!• Diversity of resources• Longterm funding• Goal-setting
  37. 37. WOW effect n t k now don’ un u hen nd yo a t w ate a ing gre don nythit’s ple a o to do pe d nee it’s b story ad when only to share there no on th a s em nd you uccess r ely
  38. 38. Who gets what
  39. 39. Reasons to donate:Revenue sharing;Join the idea;Charity.
  40. 40. Platform owners:- take sponsors fee- take commision(4-15%)
  41. 41. Bonuses for social investors• Thanks from project authors• Product as a gift• Advertising• Лотереи, игры
  42. 42. te-st.rufacebook.com/TeplitsaST

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