Ad Van Loon

474 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
474
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ad Van Loon

  1. 1. EU frameworks for digital television EU/Council of Europe Project “Promotion of European Standards in the Ukrainian Media Environment” Long-term Consultant AD VAN LOON 1
  2. 2. EU Frameworks for digital television 1.  Regulatory framework for electronic communications 2.  Audiovisual Media Services Directive 3.  Radio spectrum policies 4.  Policy to accelerate the transition from analogue to digital broadcasting 5.  Legal Framework for Mobile TV Networks and Services 2
  3. 3. 1. Regulatory framework for electronic communications 3
  4. 4. 1. Regulatory framework for electronic communications •  Art. 4 Competition Directive (2002/77/EC) –  Prohibition on granting exclusive or special rights of use of radio frequencies 4
  5. 5. 1. Regulatory framework for electronic communications •  Art. 4 Competition Directive (2002/77/EC) –  Prohibition on granting exclusive or special rights of use of radio frequencies –  Obligation to base the assignment of radio frequencies for electronic communication services on objective, transparent, non-discriminatory and proportionate criteria 5
  6. 6. 1. Regulatory framework for electronic communications •  Art. 4 Competition Directive (2002/77/EC) –  Prohibition on granting exclusive or special rights of use of radio frequencies –  Obligation to base the assignment of radio frequencies for electronic communication services on objective, transparent, non-discriminatory and proportionate criteria •  Art. 8.2.d Framework Directive –  Obligation to use the spectrum efficiently 6
  7. 7. 1. Regulatory framework for electronic communications •  Art. 4 Competition Directive (2002/77/EC) –  Prohibition on granting exclusive or special rights of use of radio frequencies –  Obligation to base the assignment of radio frequencies for electronic communication services on objective, transparent, non-discriminatory and proportionate criteria •  Art. 8.2.d Framework Directive –  Obligation to use the spectrum efficiently •  Art. 8.1 Framework Directive –  Obligation to encourage effective competition 7
  8. 8. 2. Audiovisual Media Services Directive - audiovisual content rules apply to all platforms - covers broadcasting and on demand services 8
  9. 9. 2. Audiovisual Media Services Directive Rules cover: •  jurisdiction •  advertising –  duration –  content •  alcoholic beverages •  medicinal products •  medical treatment •  sponsorship •  teleshopping •  product placement … 9
  10. 10. 2. Audiovisual Media Services Directive ... •  right of reply •  right to short reporting •  access to major events •  cultural objectives –  European works –  independent productions •  protection of minors 10
  11. 11. 3. Radio spectrum policies •  2002: Creation of an advisory panel on radio spectrum policy: Radio Spectrum Policy Group 11
  12. 12. 3. Radio spectrum policies •  2002: Creation of an advisory panel on radio spectrum policy: Radio Spectrum Policy Group •  Mission –  assist and advise the European Commission on radio spectrum policy issues 12
  13. 13. 3. Radio spectrum policies •  2002: Creation of an advisory panel on radio spectrum policy: Radio Spectrum Policy Group •  Mission –  assist and advise the European Commission on radio spectrum policy issues –  coordination of policy approaches 13
  14. 14. 3. Radio spectrum policies •  2002: Creation of an advisory panel on radio spectrum policy: Radio Spectrum Policy Group •  Mission –  assist and advise the European Commission on radio spectrum policy issues –  coordination of policy approaches –  advise on harmonised conditions with regard to the availability and efficient use of the radio spectrum 14
  15. 15. 3. Radio spectrum policies •  2002: Creation of an advisory panel on radio spectrum policy: Radio Spectrum Policy Group •  Mission –  assist and advise the European Commission on radio spectrum policy issues –  coordination of policy approaches –  advise on harmonised conditions with regard to the availability and efficient use of the radio spectrum •  Composition –  high level governmental experts (one from each Member State) 15
  16. 16. 3. Radio spectrum policies •  2002: Creation of an advisory panel on radio spectrum policy: Radio Spectrum Policy Group •  Mission –  assist and advise the European Commission on radio spectrum policy issues –  coordination of policy approaches –  advise on harmonised conditions with regard to the availability and efficient use of the radio spectrum •  Composition –  high level governmental experts (one from each Member State) –  European Commission (Secretariat) 16
  17. 17. 4. Policy to accelerate the transition from analogue to digital broadcasting 17
  18. 18. 4. Policy to accelerate the transition from analogue to digital broadcasting •  Co-ordination of the switch-over plans of the Member States 18
  19. 19. 4. Policy to accelerate the transition from analogue to digital broadcasting •  Co-ordination of the switch-over plans of the Member States •  Analogue switch-off at the beginning of 2012 19
  20. 20. 4. Policy to accelerate the transition from analogue to digital broadcasting •  Co-ordination of the switch-over plans of the Member States •  Analogue switch-off at the beginning of 2012 •  Switch-off plans should allow the introduction of other electronic communications services, in addition to digital broadcasting services 20
  21. 21. 4. Policy to accelerate the transition from analogue to digital broadcasting •  Co-ordination of the switch-over plans of the Member States •  Analogue switch-off at the beginning of 2012 •  Switch-off plans should allow the introduction of other electronic communications services, in addition to digital broadcasting services •  Spectrum should be made available for a pan- European roll-out of these other electronic communications services 21
  22. 22. 4. Policy to accelerate the transition from analogue to digital broadcasting •  Co-ordination of the switch-over plans of the Member States •  Analogue switch-off at the beginning of 2012 •  Switch-off plans should allow the introduction of other electronic communications services, in addition to digital broadcasting services •  Spectrum should be made available for a pan- European roll-out of these other electronic communications services •  Member States obliged to take this into account in the ongoing international negotiations 22
  23. 23. 4. Policy to accelerate the transition from analogue to digital broadcasting • Strategies to be developed in the framework of the transition process 23
  24. 24. 4. Policy to accelerate the transition from analogue to digital broadcasting • Strategies to be developed in the framework of the transition process –  Consumer information 24
  25. 25. 4. Policy to accelerate the transition from analogue to digital broadcasting • Strategies to be developed in the framework of the transition process –  Consumer information –  Financing aspects 25
  26. 26. 4. Policy to accelerate the transition from analogue to digital broadcasting • Strategies to be developed in the framework of the transition process –  Consumer information –  Financing aspects –  Capacity aspects in networks with must-carry obligations 26
  27. 27. 4. Policy to accelerate the transition from analogue to digital broadcasting • Strategies to be developed in the framework of the transition process –  Consumer information –  Financing aspects –  Capacity aspects in networks with must-carry obligations –  The situation of digital radio 27
  28. 28. 4. Policy to accelerate the transition from analogue to digital broadcasting • Strategies to be developed in the framework of the transition process –  Consumer information –  Financing aspects –  Capacity aspects in networks with must-carry obligations –  The situation of digital radio –  Best practices in Commission Staff Working Paper SEC(2005)661 ... 28
  29. 29. 4. Policy to accelerate the transition from analogue to digital broadcasting ... – Factors that contribute to a succesful switchover policy 29
  30. 30. 4. Policy to accelerate the transition from analogue to digital broadcasting ... – Factors that contribute to a succesful switchover policy • Co-ordination with broadcasters (agreement on timing for the different stages) 30
  31. 31. 4. Policy to accelerate the transition from analogue to digital broadcasting ... – Factors that contribute to a succesful switchover policy • Co-ordination with broadcasters (agreement on timing for the different stages) • An effective strategy to inform consumers 31
  32. 32. 4. Policy to accelerate the transition from analogue to digital broadcasting ... – Factors that contribute to a succesful switchover policy • Co-ordination with broadcasters (agreement on timing for the different stages) • An effective strategy to inform consumers –  on channel availability 32
  33. 33. 4. Policy to accelerate the transition from analogue to digital broadcasting ... – Factors that contribute to a succesful switchover policy • Co-ordination with broadcasters (agreement on timing for the different stages) • An effective strategy to inform consumers –  on channel availability –  on the equipment needed to receive the channels 33
  34. 34. 5. Legal Framework for Mobile TV Networks and Services 34
  35. 35. Legal Framework for Mobile TV Networks and Services Objectives •  no unnecessary obligations on market players 35
  36. 36. 5. Legal Framework for Mobile TV Networks and Services Objectives •  no unnecessary obligations on market players •  minimum requirements to ensure efficient use of frequencies 36
  37. 37. 5. Legal Framework for Mobile TV Networks and Services • DVB-H standard 37
  38. 38. 5. Legal Framework for Mobile TV Networks and Services • DVB-H standard • Frequencies to be granted in the UHF-band 38
  39. 39. 5. Legal Framework for Mobile TV Networks and Services Best practices 39
  40. 40. 5. Legal Framework for Mobile TV Networks and Services Best practices • Assignment of frequencies to platform operator 40
  41. 41. 5. Legal Framework for Mobile TV Networks and Services Best practices • Assignment of frequencies to platform operator • Assignment of frequencies to network operator (more rare) 41
  42. 42. 5. Legal Framework for Mobile TV Networks and Services Best practices 1.  Main regulatory models 2.  Best practices guidelines 42
  43. 43. 5. Legal Framework for Mobile TV Networks and Services Best practices 1.  Main regulatory models 43
  44. 44. 5. Legal Framework for Mobile TV Networks and Services Best practices 1.  Main regulatory models 1.  Extension of existing DTT rules 2.  Plain wholesale model 3.  Integrated approach 44
  45. 45. 5. Legal Framework for Mobile TV Networks and Services Best practices 1.  Main regulatory models 1.  Extension of existing DTT rules 45
  46. 46. 5. Legal Framework for Mobile TV Networks and Services Best practices 1.  Main regulatory models 1.  Extension of existing DTT rules •  Italy; UK •  Inadequate and insufficient 46
  47. 47. 5. Legal Framework for Mobile TV Networks and Services Best practices 1.  Main regulatory models 1.  Extension of existing DTT rules 2.  Plain wholesale model 47
  48. 48. 5. Legal Framework for Mobile TV Networks and Services Best practices 1.  Main regulatory models 2.  Plain wholesale model •  Finland •  Focused on wholesale operator –  Network management –  Spectrum acquisition –  Licensing –  Content aggregation (optional) •  Content producers (broadcasters) may not have an incentive to make their content available •  Competition requirements (fair, open, non-discriminatory) 48
  49. 49. 5. Legal Framework for Mobile TV Networks and Services Best practices 1.  Main regulatory models 1.  Extension of existing DTT rules 2.  Plain wholesale model 3.  Integrated approach 49
  50. 50. 5. Legal Framework for Mobile TV Networks and Services Best practices 1.  Main regulatory models 3.  Integrated approach •  Austria •  Authorisation only granted when all stakeholders agree on the services to be offered… 50
  51. 51. 5. Legal Framework for Mobile TV Networks and Services Best practices 1.  Main regulatory models 3.  Integrated approach •  Vertical integration at two levels 1.  Selection of network/platform operator on the basis of agreements concluded with channel aggregators and/or broadcasters »  Guarantee for a feasible business model 51
  52. 52. 5. Legal Framework for Mobile TV Networks and Services Best practices 1.  Main regulatory models 3.  Integrated approach •  Vertical integration at two levels 2.  Content provider needs a regular licence for digital TV, which is to be granted upon proof of contracts with the multiplex operator 52
  53. 53. 5. Legal Framework for Mobile TV Networks and Services Best practices 1.  Main regulatory models 2.  Best practice guidelines - Four levels to be taken into account: 53
  54. 54. 5. Legal Framework for Mobile TV Networks and Services Best practices 1.  Main regulatory models 2.  Best practice guidelines - Four levels to be taken into account: 1.  General framework 2.  Authorisation regimes 3.  Award procedures 4.  Specific aspects 54
  55. 55. 5. Legal Framework for Mobile TV Networks and Services Best practices 2. Best practice guidelines 1.  General framework 55
  56. 56. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 1.  General framework 1.  Authorisation procedures should be open to all market players in order to ensure a level playing field for different actors in the mobile TV value chain 56
  57. 57. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 1.  General framework 2.  Systematic organisation of public consultations of citizens and all interested parties, in parallel with commercial trials on the opportunities related to mobile TV deployment, the use of the digital dividend for mobile TV services, the financing models, etc 57
  58. 58. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 1.  General framework 3.  Regular reporting by public authorities on market developments, together with appropriate proposals to adapt existing rules 58
  59. 59. 5. Legal Framework for Mobile TV Networks and Services Best practices 2. Best practice guidelines 1.  General framework 2.  Authorisation regimes 59
  60. 60. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 2.  Authorisation regimes 1.  Clear definition of relationship between e-communications, spectrum and content rules, in order to promote a clear and transparent authorisation regime 60
  61. 61. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 2.  Authorisation regimes 2.  One stop shop regime for decisions to grant authorizations for mobile TV 61
  62. 62. 5. Legal Framework for Mobile TV Networks and Services Best practices 2. Best practice guidelines 1.  General framework 2.  Authorisation regimes 3.  Award procedures 62
  63. 63. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 3.  Award procedures 1.  A clear schedule for the award procedure to be announced no later than at the start of commercial trials 63
  64. 64. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 3.  Award procedures 2.  Objective, transparent and non- discriminatory procedures 64
  65. 65. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 3.  Award procedures 3.  Collaborative approach between the players (with respect for competition rules) 65
  66. 66. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 3.  Award procedures 4.  Quality of service 1.  Indoor coverage 2.  Optimal use of the spectrum 66
  67. 67. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 3.  Award procedures 5.  Possibility to withdraw unused spectrum 67
  68. 68. 5. Legal Framework for Mobile TV Networks and Services Best practices 2. Best practice guidelines 1.  General framework 2.  Authorisation regimes 3.  Award procedures 4.  Specific aspects 68
  69. 69. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 4.  Specific aspects 1.  'must carry' rules cannot be imposed on nascent mobile TV services (no significant number of end-users use mobile TV as their principal means to receive radio and television broadcasts) 69
  70. 70. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 4.  Specific aspects 2.  'must carry' = 'must have‘ 70
  71. 71. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 4.  Specific aspects 2.  'must carry' = 'must have‘ 3.  Discussion of imposing 'must offer' rules 71
  72. 72. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 4.  Specific aspects 2.  'must carry' = 'must have‘ 3.  Discussion of imposing 'must offer' rules 4.  Encouragement of network infrastructure sharing 72
  73. 73. 5. Legal Framework for Mobile TV Networks and Services Best practices 2.  Best practice guidelines 4.  Specific aspects 2.  'must carry' = 'must have‘ 3.  Discussion of imposing 'must offer' rules 4.  Encouragement of network infrastructure sharing 5.  Consideration of interoperability and roaming aspects 73
  74. 74. Thank you! http://jp.coe.int http://europa.eu/pol/infso/index_en.htm 74

×