Denim Club compiles the latest news and updates related to denim business and industry from all across the globe and brings these to you in the form of the Denim Club Newsletter.
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Denim Club Newsletter : Issue June 11, 2014
1. Latest Denim News & Updates from Across the Globe
Your Window To The World Of Denim
Newsletter
11 June 2014
www.denimclubindia.org
Second edition of
Bangladesh Denim
Expo in November
Denim Industry Who’s Who
Mr. Prasad Pabrekar, Spykar Lifestyles Pvt. Ltd., India
Mr. R. C. Panwar, Century Textiles & Industries Ltd., India
RED Collection
for Style Conscious
Men launched
by Wrangler
World’s only Jeans with
'Yuzen' dyed patterns
by Kyoto
PCCA denim mill in
Littlefield sold to
American textile holdings
Pg No. 3
Jeanologia to show
EIM software at
Bangladesh Water PaCt
Roy P. Disney Acquires
Stake in Revolaze
8.6% rise in Denim
imports to Europe
Milan to host Denim
Boulevard from 21-23 June
G-Star with Pharrell collaboration
to be launched at Pitti
Levi’s® Fall/Winter 2014
Lookbook - Men’s Collection
2. Denim Club is compiling the first and only,
and world's most comprehensive Directory
of Denim Businesses, covering all the
segments of Denim Value Chain. With
extensive industry-wide circulation, the
Denim Business Directory offers a unique
opportunity for you to enhance your
visibility and get noticed by prospective
customers, senior-level decision-makers
and investors worldwide.
Most Comprehensive Compilation of Denim Businesses and Professionals
Supported by : A. Ganpathi Chettiar | ABH Biochem Pvt. Ltd. | Ajooni Storage Systems | Amith
Garment Services | Atlantic Care Chemicals | Archroma India Pvt. Ltd. | Carpenter Jeans | Denim
Chemicals Inc. Dystar India Pvt. Ltd. | Fashion Palette Fertichem Cotspin Ltd. | Fibre2fashion.com || |
Ficus Mercantile Ltd. | Genext Logistics Pvt. Ltd.| GK Biochemical Corporation | Jayantilal S. Gandhi &
Co. Divyam Mehta | Kassim Denim | Lectra Technologies India Pvt. Ltd. | Mahalaxmi Textiles | Modern|
Denim Ltd. | Nandan Denim Ltd. | Pack Impex | Prashant Group | Preet Buttons & Fastners Industries |
R. P. Synthetics Richlook India Pvt. Ltd. | Technocraft Industries | The Denim Culture | TUV Rheinland|
India Private Limited | VIKMANS | Zaab Fashion and more ...
for instant booking or assistance, call S. Gupta on +91 958 288 3612
HERE IS YOUR CHANCE TO MULTIPLY YOUR BUSINESS TURNOVER!
Front Inside
Kunal Organics Pvt. Ltd.
Back Cover
Kusters Calico Machinery
Pvt. Ltd.
Book Mark
Indigo World
Visit denimclubindia.org for a live preview of DENIM BUSINESS DIRECTORY
Releasing On
July 25, 2014
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3. Denim Club : Your Window To The World Of Denim
Apparel - Collection
June 2014 03
Source: Mediapost.com
DENIM CLUB INDIA
RED Collection for Style Conscious
Men launched by Wrangler
The iconic American denim brand Wrangler®
has introduced Red, a new line of denim just for
Gen Y guys, hoping to cash in on Millennial style,
frugal chic, and the upsurge in men’s clothing
Red is geared for style, as well as its low price.
“We sell a lot of jeans in mass channels to men
who are 35-plus, and men who are 25-plus,” said
Craig Errington, Vice President, Wrangler
marketing. “But we see a real niche for Millennial
men. We know that one out of five is already
buying jeans in mass channels. He’s very brand-
conscious, and our brand does resonate with
him. We just haven’t had a relevant product
before, and now we do.”
Craig Errington, vice president, Wrangler
marketing said "When developing Wrangler
Jeans Co. RED, we looked to this particular
consumer group to determine their wants and
needs and responded directly with this clothing
line. Millennial males are looking for fashion-
friendly styles at an affordable price from
a brand name they know and
trust. We saw an opportunity to fill
a void in the marketplace and we
jumped on it."
Making the product appealing “is
all about the details,” Errington
adds including modern fits and
color washes in deeper, darker
indigos.”And the $20 price tag is key. “Some feel
this group desires luxury and will pay to achieve
the designer label that goes along with it.
However, in talking to the consumers, we’ve
found there’s an opportunity to introduce a new
label for the fashion-conscious young Millennial
male who wants to look good. But these are men
who are not willing, or maybe even able, to pay
$70 for a pair of jeans and $50 for a shirt.”
Details are woven throughout the collection --
from premium hardware accents to touches of
the signature red color in the zipper fly and
pockets. Denim jeans are available in four fits --
Vintage Skinny, Vintage Slim, Vintage Straight
and Vintage Boot -- in a variety of premium
washes. For further style options, Vintage Slim
and Vintage Straight fits are also offered in a
stretch twill fabric in multiple colors.
Rounding out the collection are western-inspired
shirts, available in chambray, classic twills and
plaid s. These long-sleeve, slimmer fitting shirts
feature snap closures and the brand's
signature detailing -- a red woven label
and hints of red stitching throughout.
Instead of a TV campaign, the marketing
mainstay for its flagship brand, the line
will be marketed with a campaign that’s
100% digital. “We need to communicate
with them where they are, and that's
online and on social media,” he says. In
addition to using Facebook, Instagram and
Twitter, “we’ll also be using tools to leverage
word-of-mouth, and allowing key influencers to
spread the word themselves.”
Errington says that to continue its growth, “the
Wrangler brand needs to keep winning and
building loyalty with our core 40- to-60-year-old
consumers; gain more share with 30- to-50-year-
olds, and begin building greater relevance and
engagement with 18- to-35-year-olds.” Adding
younger customers is essential “to keep the
brand as strong and relevant for the next 67
years as it has been for its first 67.”
The clothing will be available this summer at
Walmart, Walmart.com, and Wrangler.com.
4. Denim Club : Your Window To The World Of Denim
Corporate - Investment
June 2014 04DENIM CLUB INDIA
Source:Globenewswire.com
Roy P. Disney Acquires Stake in Revolaze
RevoLaze, LLC
has announced
that Roy P. Disney
has made an
investment in the
laser technology firm and has joined the board
effective immediately. According to RevoLaze
CEO Darryl Costin, PhD. Mr. Disney's
investment in RevoLaze was made through an
investment vehicle affiliated with Shamrock
Holdings, Inc., the Roy E. Disney family's
investment company.
Mr. Disney joins Mr. Bernard Theisen from Lear
Corporation, Darryl J. Costin, Sr., Darryl J.
Costin, Jr. and Kimberly L. Ripley on the
RevoLaze board. Lear Corporation acquired an
interest in RevoLaze on June 27, 2013.
RevoLaze globally commercializes high-speed,
high-power laser scribing technology
unmatched in the world. The company's eco-
friendly processes offer 2500 watts of power
with unparalleled laser scan speeds exceeding
50 meters per second. With over 20 years of
experience and knowledge in the industry, its
licensees can expect major benefits of cost
reduction, throughput enhancement and design
flexibility. "
Costin expresses “The demand for laser
abrasion and patterned denim continues to
skyrocket. Our custom delivery systems are built
for any application. Also, we are excited to
introduce our new Linear Processing machine
designed exclusively for textile roll goods. It's
the fastest moving laser on the planet, and we
feel the future of laser technology."
Its not just the manufacturing speed that
attracted Roy Disney's attention. Shamrock
President Greg Martin says "We appreciate
working with companies that have a special
concern for our environment. There is a
significant health risk associated with the
sandblasting of denim to create the worn look.
Likewise, the denim enzyme washing process
produces environmental hazards. RevoLaze's
technology virtually eliminates both of these
maladies."
The laser technology developed and patented by
the company was also a key factor. "Textiles are
manufactured all over the globe today. A
company needs absolute assurance that the
laser technology they are using to create their
garments is properly licensed. With 29 patents
worldwide, RevoLaze provides that comfort,"
says Disney.
Disney is excited to see all the applications
Linear Processing can bring to the textile
industry. "From replacing the enzyme process to
replicating expensive loom processes, and
providing patterned denim to the marketplace,
RevoLaze technology is literally just scratching
the surface," says Disney. "We believe the
benefits of RevoLaze technology is compelling,
both financially and environmentally, and that
companies will be eager to adapt this technology
sooner rather than later."
That's precisely how Bernard Theisen, Vice
President of Lear Corporations' Global Trim
Group, felt when he saw RevoLaze's technology
in action. "The design possibilities and speed at
which production occurs are phenomenal. We
are thrilled about our partnership with RevoLaze
and the customization opportunities it affords,"
saysTheisen.
5. Denim Club : Your Window To The World Of Denim
Industry - Event
June 2014 05DENIM CLUB INDIA
Second edition of Bangladesh Denim Expo in November
The second edition of the two-day “Bangladesh
Denim Expo” is scheduled to be held in Dhaka
on November 11-12, this year to promote
Bangladesh brands to the global market and
share knowledge with the international
producers to get acquainted with the latest
technologies.
Mostafiz Uddin, managing director of Denim
Expert Ltd, a factory at Karnaphuli Export
Processing Zone in Chittagong and the chief
initiator of the exhibition, said Bangladesh is the
second largest denim exporter to the European
countries and the third to the US.
“But unfortunately no such exhibition had taken
place in Bangladesh earlier. We organised the
first denim show in March,” Mostafiz said,
adding that 11 foreign companies participated in
the first expo.
Mostafiz added that their aim is to make
Bangladesh the largest denim exporter globally.
It is expecting that the second edition will have
more participants from Italy, Turkey, India,
Pakistan and Sri Lanka in the second edition
which that will have 30 stalls for domestic and
international exhibitors.
The event like the first edition will be an an ‘Invite
Only’ event and is likely to witness as visitors a
large number of apparel entrepreneurs,
businessmen, fashion professionals and
stakeholders of the industry from Europe, US,
UK and severalAsian countries.
Globally renowned designers will also
participate in the exhibition, and few seminars
on the latest denim technologies will also be held
on the sidelines.
Claiming that the initiative was a non profitable
on Mostafiz added “Our primary purpose is to
create a platform for Denim Stakeholders with
which all will be benefitted We expect Denim
goods from Bangladesh will yield greater brand
value in the global market from this initiative”.
“We are going through a difficult time. Such an
exhibition will have a positive impact on the
garment industry,” he further said.
Mohammad Kamal Uddin, managing director of
Raymotex Corporation, said: “We have the
capacity and markets for denim products, but we
need raw materials.”
The organisers of the show also revealed that
five new denim factories are going to start
operation in Bangladesh in the next one year to
meet the growing demand for the widely
consumed fabrics locally and internationally.
“Of the five factories, two will start operation very
soon as the installation of machinery has already
been completed,” said MS Hasan, a director of
Partex Denim, one of the organisers of
Bangladesh Denim Show.
“When we are performing below our capacity
due to domestic problems, some neighbouring
countries are bagging higher orders. We need to
go for high-end denim products to grab more
market share,” expressed Shoel Rana, a director
of Nassa Group.
Source : Compiled from various sources
6. Denim Club : Your Window To The World Of Denim
Corporate - Acquisition
DENIM CLUB INDIAJune 2014 06
PCCA denim mill in Littlefield sold to
American textile holdings
Monomoy Capital
Partners, a New
Yo r k p r i v a t e
e q u i t y f u n d
focused on value investing and business
improvement, and Kingsmoor LLC, an
investment company with extensive operational
and apparel experience, have teamed up to
acquire the denim manufacturing operations of
Plains Cotton Cooperative Association (PCCA)
through American Textile Holdings, LLC.
(“AmTex”), a newly-created acquisition vehicle.
AmTex is a leading designer and manufacturer
of both denim fabric and denim apparel
products. The company converts raw cotton into
denim fabric at the ACG textile mill located in
Littlefield, Texas and converts denim fabric into
finished jeans at the Denimatrix cut, sew and
laundry operation located in Guatemala City,
Guatemala. AmTex employs over 2,400
associates at its two facilities and runs one the
largest denim manufacturing operations in the
Western Hemisphere.
Robert Fowler, a partner at Kingsmoor and the
new Chief Executive Officer of AmTex said “We
are excited to createAmTex and purchase these
impressive denim assets in Texas and
Guatemala”. He further added “Denimatrix and
ACG offer their customers unsurpassed quality,
value and proximity in a denim manufacturing
sector that is currently migrating from Asia to the
Americas. With our partners at Monomoy, we will
expand the company’s capabilities and work with
our customers to bring fashion-forward products
to market through the most efficient supply chain
in the industry.”
Today’s transaction with PCCA will allow AmTex
to operate as a standalone business focused
exclusively on innovative development,
fabrication and sales in the denim sector. Eric
Ceresnie of Monomoy Capital Partners said “We
thank our friends at PCCA for the extraordinary
amount of effort they have put into completing
this complex transaction. We look forward to
working with the PCCA team over the next few
months as we transition AmTex to an
independent, entrepreneurial enterprise.”
Monomoy made its investment inAmTex through
its second fund vehicle, Monomoy Capital
Partners II, L.P. Kevin Morris from Kirkland &
Ellis, LLP and Rodolfo Alegría from Carrillo &
Asocidos provided legal counsel for the
transaction. The Pine Hill Group and KPMG
performed financial, accounting and tax
diligence for Monomoy and Kingsmoor.
Kingsmoor and its network of apparel experts
provided industry insight through the acquisition
process.
World’s only Jeans with 'Yuzen' dyed patterns by Kyoto
Jeans have taken on a traditional look in Kyoto,
the ancient capital. as customers are being
allowed to choose patterns that are applied to
their purchases through "yuzen" dyeing, an art
that has been handed down over the centuries.
Homei, a company that produces and markets
the Kyoto Denim brand of jeans, allows
customers who bought its products at its store in
Shimogyo Ward to select additional designs
dyed with the Kyoto-born "kyo-yuzen"
technique, which creates resplendent patterns.
Customers can select from 11 patterns, such as
cherry blossoms and plovers, and from 10
colors. The prices range between 15,000 yen
and 30,000 yen ($146 and $292), depending on
the customer’s request. 30 orders have already
been received by since it
started the service last month.
Kazutomo Miyamoto, Homei
public relations official,
expressed astonishment at the
service's popularity, despite its
high cost. “It is very inspiring for
us because we receive
requests directly from our
customers,” Miyamoto said.
Homei, originally a kimono dyeing company,
used to respond to detailed demands from
kimono buyers. The new service was introduced
to accommodate similarly detailed orders from its
jeans customers
Source: Businesswire.com
Source: Asahi.com
7. Industry - Innovation
Denim Club : Your Window To The World Of Denim
DENIM CLUB INDIAJune 2014 07
Jeanologia to show EIM software
at Bangladesh Water PaCt
Jeanologia, the Spanish company specializing
in the development of sustainable technologies
for garment finishing will be presenting its EIM
(Environmental Impact Measuring) software, in
Bangladesh during the The Bangladesh Water
PaCt. EIM is the first software in the world to be
able to measure the environmental impact of the
textile industry and allow the industry laundries
and garment finishing processes to carry out a
more sustainable activity.
Begoña García, responsible for sustainable
processes at Jeanologia, will be presenting this
tool in the conference "Alternatives to
conventional denim finishing practices" where
she be will explaining how using EIM, the
technology developed by the company for
sustainable garment finishing, it is possible to
save huge amounts of water, chemicals and
energy in addition to respect the health of
employees.
The software powered by Jeanologia is a great
contribution to the denim industry because it
allows industry professionals to assess the
environmental impact of its activity by
calculating the consumption of water, energy,
chemical use and the impact on the health of
workers.
As highlighted by Jeanologia President, Enrique
Silla, the EIM software enables professional
laundry and textile brands to optimize both their
washing processes and production costs. "EIM
helps brands to work with its production centers,
regardless of the country of production,
following all the same parameters for creating
their collections in a way that respects the
environment," remarked Enrique Silla.
He further added that it is essential that the
denim industry become aware of the importance
of protecting the environment through
technological advances that allow the creation of
vintage collections respecting the environment
and health of workers. "The future of the textile
industry through integration and sustainable
design techniques developing good products
that respect the environment," stated the
president of Jeanologia.
Currently brands such as Jack & Jones, H & M or
G-Star use the EIM software in its production
centers around the world.
The goal of "the Bangladesh Water PaCt" is to
show the commitment of both brands of jeans as
well as retailers and the government itself to work
in the same direction in order to reduce water
consumption and improve working conditions for
the denim production. Anotheraim is to show
solutions and products that have proven
successful from the perspective of sustainability
and viability and that are available in Bangladesh
market.
Jeanologia opened a training center specialized
in laser technology and ozone in Bangladesh, in
2013, to improve the conditions of workers,
demonstrating its social commitment to the more
than 3 million people who are dedicated to
making Jeans in this country.
In its commitment to ethical and responsible
industry, this initiative has introduced in
Bangladesh friendly technologies for operators
health and environment.
Source : Fibre2fashion.com
8. Industry - Statistics
Denim Club : Your Window To The World Of Denim
DENIM CLUB INDIAJune 2014 08
8.6% rise in Denim imports to Europe
China, is still in first place by volume having
exported 142 million pairs of jeans to the
European Union while Bangladesh is close
behind with 141 million pairs exported and
Turkey around 47 million.
Jeans from China cost on average 4.97 euros as
opposed to 13.98 from Turkey and 5.5 from
Bangladesh. By volume, imports from China,
Egypt and Morocco respectively decreased by
4.1%, 7.8% and 10.9%. Those who made the
biggest gains were Pakistan (+23.2%),
Bangladesh (20.6%), Cambodia (+48%) and
Vietnam (+22%).
In terms of market size Germany is the largest
importer of jeans by both value and volume (114
million jeans imported in 2013) as well as also the
market with the highest growth rate (+7.2% per
year since 2005). Second largest imported being
UK with 499 million euros and 74.4 million jeans
imported in 2013, and an average annual growth
rate of 2.5% for the past 8 years. Spain, is third
and has experienced a very strong average
annual growth since 2005 (12.5%), achieving a
size comparable to Britain in both value and the
number of articles.
The market for imported jeans in France and Italy
each represent about a third of the value of
Germany. Growth in each has been relatively
weak since 2005 (an average annual rate of
1.9% for France and 1.8% for Italy).
However, Italy is the leader in
purchasing the most expensive
jeans (15 euros) per pair in 2013,
followed by Austria (10.49
euros), Denmark (9.31 euros),
Germany (8.77 euros), and
Sweden (8.17 euros). In
contrast, prices of jeans
imported by Spain (6.66 euros
each), Great Britain (6.70
euros), France (7.26 euros) and
Portugal suggest that jeans
imported by these countries are
generally from a substantially
lower range.
Messe Frankfurt, organizer of Texworld, has
published a study on the denim market, from the
perspective of European imports. Two major
highlights are: the market is in better shape than
ready-to-wear in general, and Turkey and
Bangladesh have overtaken China in terms of
value, although not by the volume of imports.
According to Eurostat, the EU-27, which
includes about 505 million inhabitants, imported
nearly 500 million pairs of jeans in 2013,
representing a total value of 3.69 billion euros.
Imports of jeans over the past six years, have
experienced an average annual growth of 5.3%
compared to 2.2% for clothing.
Following a decline in 2012, denim returned to
growth last year in terms of imports. In 2013,
they increased in value by 4.4% and by 8.6% in
volume.
China’s position in the denim imports to EU is
another salient point reported by the study
conducted by Jean-François Limantour,
strategic advisor to Messe Frankfurt..
China has been overtaken by Turkey and
Bangladesh, in terms of value of import of jeans,
which respectively accounted for 22% and 21%
of imports, as compared with 19% for China.
These three countries were followed by
Pakistan (11%), Tunisia (9%), Morocco (4%),
Cambodia (3%), Egypt (2%), India (2%), and
Vietnam (1%).
Top 10 suppliers of Jeans to EU in 2013
Source : Fashionmag.com
9. Industry - Event
Denim Club : Your Window To The World Of Denim
DENIM CLUB INDIAJune 2014 08
Milan to host Denim Boulevard from 21-23 June
Milan will be hosting the third edition of Denim
Boulevard, a yearly event addressed at denim
insiders and aficionados, from 21 to 23 June
2014. The evebt will be held in Via Genova
Thaon Di Revel 21, in the Isola area, a historical
location known for bell melting and
manufacturing since the 1700s.
The event organized by Crackers Magazine/Jpg
Edizioni, an Italian publishing house specialized
in fashion and denim publications will see
participation from Twenty-five companies. The
participating companies include Italian denim
manufacturer Berto, and Japanese jeans
brands such as Japan Blue Jeans, Momotaro
Jeans, Samurai Jeans; Spanish brand
Companion Denim Co. and Italian brands Blue
Blanket, Imjit35020, Jacob Cohen, TWTM,
Memory’s and SartoriaTramarossa Studio.
Other participants will include Italian button
manufacturer J-Val, Indonesian leather product Source: Apparelnews.net
manufacturer Voyej and Italian laundries and
finishers Martelli and Wash Italia. The event is
also involving 20 key international denim retailers
such as Banana Moon (Bari, Italy), Bottiglieria
(Rome, Italy), 14 oz. (Berlin, Germany) and
Tenue De Nimes (Amsterdam, Netherlands).
Special guests of the events will be denim
consultant Antonio Di Battista (about whom the
organizers published the book “My Archive”) and
Piero Turk, who will be presenting his own book
“Details -ALife with Denim”.
The event starting at 10 am and finishing at 10 pm
will host two workshops on each day. Last year it
recalled about 800 people, all highly selected and
specialized industry insiders.
Specialised trade show Denim By PV is one of
the co-sponsors of this years’s event.
G-Star with Pharrell collaboration to be launched at Pitti
The dutch denim brand G-Star Raw will present
their newest G-Star RAW For The Oceans
collection, born from the collaboration between
Bionic Yarn by Pharrell Williams and Tyson
Toussant during the upcoming Pitti Uomo being
held in June 2014.
In Italy, this new collection will be available
through a selection of multibrand stores such as
Brian&Barry in Milan, The White Gallery in
Rome and La Ferramenta in Bologna and in the
soon-to-open G-Star mono-brand stores in
Florence and Milan and the already existing one
in Rome.
G-star is pushing
ahead its retail
expansion plans in
Italy and Europe. After having opened a G-Star
Raw store in Rome, Via del Tritone in December
2013 according to an agreement with Italian
specialised luxury retail group A.R.P., they will
continue inaugurating new stores in Europe. By
July 2014 they will open a store in Florence, a
two-level store in Via degli Strozzi, and another
one in Milan, in Via Dante to be inaugurated by
September 2014 during Milan Women's Week.
These two new stores – and the ones to follow –
will be designed according to the new store
concept launched by the end 2013 in London's
Oxford Street. It has a new approach to selling
denim by only presenting the product and not the
merchandise in stock.
Other openings are expected in other markets
such as Spain, Germany and Switzerland. They
will all be managed according to the agreement
between G-Star and A.R.P. signed in May 2013.
The next opening will be in Madrid within 2014.
Source: Sportswearnet.com
10. Apparel - Collection
Denim Club : Your Window To The World Of Denim
DENIM CLUB INDIAJune 2014 10
Levi’s® Fall/Winter 2014 Lookbook - Men’s Collection
For the Fall 2014 collection, Levi’s® continues to
explore its roots: namely, its iconic home state of
California. From the sun-soaked urban
landscape of SoCal’s Venice Beach to the awe-
inspiring natural beauty of Yosemite Valley, the
design team taps into the very essence of the
Golden State.
Key Bottoms
For Fall 2014, the brand continues to evolve its
leading men’s bottoms fits. The season sees the
evolution of the 522® Taper, which has become
a trend-forward style popular globally. The
510®, the quintessential rock and roll jean and
counter-culture favorite, continues to shine this
season, as does the 511®, a slim cut that’s
become the new normal for the contemporary
man.
The Icons
Levi’s® most iconic garments—the 501® Jean,
Western Shirt and Trucker Jacket—are also
reimagined this season. Both the 501® and
Trucker Jacket get the custom treatment for Fall
2014, featuring hand-crafted, super-distressed
finishes and ripped and repaired exteriors,
patched up with indigo swatches and panels of
green military twill. This personalized, DIY
attitude can also be found in a specialized
version of the Trucker Jacket that comes in crisp
blue denim, covered in California-themed
patches.
For the Yosemite-inspired portion of the line, the
Trucker Jacket is reborn in water repellant
corduroy in a variety of rustic hues. The Trucker
also comes in heather
gray fleece, herringbone
cord, and lined in
s h e r p a , a l l f o r a
w i n t e r i z e d f e e l .
Meanwhile, denim and
chambray in a variety of
washes continue to
define the Western
Shirt, with reinventions
in rustic twill plaids,
fleece, and chamois
also filling Fall 2014′s
homage to California.
Water Repellant Cord
Levi’s® celebrates its
rich history in corduroy
while pushing innovation
forward with the debut of
its Water Repellant Cord
for Fall 2014. The tech-
savvy material manifests
itself in some of Levi’s®
greatest silhouettes—the
511® pant and the Sherpa
Trucker Jacket, which
features a fuzzy sherpa
collar and interior for
added warmth. The new
Water Repellant Cord
comes in a palette of
golden brown, crisp green,
rich burgundy, and deep
blue and black, all ready to
brave the elements.
Made in Japan
The brand’s supremely special Made in Japan
collection, sold previously only in Japan, will hit
global doors for the very first time in Fall 2014,
representing Levi’s® highest pinnacle of
craftsmanship. The line, which celebrates top-
notch quality and expression through Japanese
handcraftsmanship, was inspired by the beauty
of indigo and the inky dark blue hues found in the
lakes, mountains, wildlife and big skies of
Yosemite.
This theme results in limited-edition versions of
Levi’s 501® and 513® denim, the Barstow
Western Shirt, and the 513® chino in a variety of
inventive renditions and rinses, featuring
gorgeous high-contrast finishes, snow bleaching
techniques, reinforced repair patches, and
intricate boro (Japanese folk fabric) detailing.
Double Stitch
Ariff on the design language of the iconic Levi’s®
501® jean with the volume turned up eight
decibels, Levi’s® debuts the Double Stitch line
for Fall 2014. The capsule menswear collection
features the exaggerated design element of
doubling up pre-existing stitch patterns on
specific 5-pocket styles (the 504®, 511®, 513®,
and 514®), tapered pants in extreme and
straight fits, a Western Shirt reborn as a quilted
jacket, a dark denim Trucker Jacket and a two-
pocket Work Shirt.
Source : Denimology.com
11. Denim Club : Your Window To The World Of Denim
From The Denim Directory
DENIM CLUB INDIAJune 2014 09
Denim Industry Who's Who
Mr. R. C. Panwar, Joint. President (Marketing)
CenturyTextiles & Industries Ltd., India
Mr. R. C. Panwar is the Jt. President (Marketing) of Century Textiles &
Industries Ltd. He completed his M.Sc. (Statistics) in 1976, and
subsequently completed post Graduate Diploma in Computer Science in
1977. He joined the Birla Organization formerly known as The Century
Spinning & Manufacturing Company Limited in the year 1977 as Sales
Officer and worked in various designated capacity in Marketing and rose
to the position of Joint President (Marketing) of CenturyTextiles and Industries Ltd. in 2010.
He also looks after the entire marketing of Century Denim and Century Yarn. Towards his
challenging tasks of Market Research and Development, he visited number of countries in
the globe to tap valued customers in export market. He has succeeded in his business
responsibility of selling Century’s Denim Fabrics, Woven Fabrics and Yarn to the utmost
satisfaction of the customers.
For Century Textiles quality consciousness, Mr. Panwar periodically interacts with plant
level technical team at all the divisions to brief about the market research and development
and to produce the new and innovative products as per the customers taste. He also
interacts with various Textiles & Government Bodies to be conversant with the latest policies
and upgradation.
Mr. Panwar is also associated with reputed Council & Associations including Member of
various sub-committees of The Cotton Textile Export Promotion Council, Member of Denim
ManufacturersAssociation, Life Member ofTextileAssociation (India).
Mr. Prasad Pabrekar,
Spykar Lifestyles Pvt. Ltd., India
An electrical engineer from VJTI by qualification, Mr. Prasad Pabrekar
before inheriting his father's dry cleaning business ran an audio cassette-
assembling unit whilst in college. It was in the laundry business that he
accumulated vast experience related to denims.
Having gained experience in processing denim garments he set up his own denim-
processing unit. Since he knew everything about finishing a garment he decided to try his
hand at stitching and selling his own brand of jeans. In 1992, he started manufacturing and
selling his own brand under the Spykar name, first year of operations saw him incur a huge
loss due to the lack of a well thought marketing strategy.
His experience with processing garments taught him to be sensitive to the needs and tastes
of the consumers, which gave him the idea for all trials of Spykar jeans to be done on
humans rather than on mannequins.
A firm believer in giving a quality product at the right price has always been the hallmark of
his strategy towards the growth of Spykar Jeans. Mr. Pabrekar has traveled extensively and
his dream to set up Spykar started with the desire to travel and experience people and
places and different cultures. Now his travel is more focused towards building up knowledge
on the garment industry that can be put to practice at Spykar.