Denim Club Newsletter : Issue April 30, 2014

Latest Denim News & Updates from Across the Globe
Your Window To The World Of Denim
Newsletter
30 April 2014
www.denimclubindia.org
ARC jeans from
legendary designer
Christopher Lourandos
ARC jeans from
legendary designer
First participants +
events announced
by Amsterdam Denim Days
First participants +
events announced
by Amsterdam Denim Days
'Gay Jeans'
Reveal Rainbow
Threads as They Fade
'Gay Jeans'
Reveal Rainbow
Threads as They Fade
Ranveer Singh roped
in as brand ambassador
for Roadster jeans
Ranveer Singh roped
in as brand ambassador
for Roadster jeans
Denim Industry Who’s Who
Mr. Aamir Akhtar, Arvind Ltd., India
Mr. Arsal Kassim, Kassim Denim, Pakistan
InDIGO-3 concluded
successfully
InDIGO-3 concluded
successfully

Denim Club : Your Window To The World Of Denim
Apparel - Collection
DENIM CLUB INDIAApril 2014 03
InDIGO-3, the third edition of the one and only
comprehensive denim B2B expo in Asia was
inaugurated by Shri Virender Uppal, Chairman,
AEPC, on 24th April, 2014, in the august
presence of Shri H. K. L. Magu Chairman
Finance, AEPC and Dr. Darlie Koshy, Director
General, IAM,ATDC, Institute.
The inaugural session was graced by Mr. Aamir
Akhtar, CEO, Arvind, Mr. Enrico Ruhle, CEO
and Managing Director, TUV Rheinland South
Asia, Prof. Dr. Rajendrakumar Anayath,
Director, The Technological Institute of Textile &
Sciences, Mr. Prashant Aggarwal, Joint
Managing Director, Wazir Advisors Pvt. Ltd. and
Mr. Virender Goyal, Managing Director, Aplos
Global Ltd., Hong Kong,
InDIGO-3 once again covered the denim value
InDIGO-3 concluded successfully
chain comprehensively, witnessing the
participation of industry segment leaders,
showcasing the best, and the latest, to
professionals and decision makers from the
entire denim fraternity, from India and abroad.
The participating companies in InDIGO-3
included A. Ganapathi Chettiar, Archroma India
Pvt. Ltd., Atlantic Care Chemicals, Carpenter
Jeans, Dystar India Pvt. Ltd., Fashion Palette,
Ficus Mercantile Ltd., Jayanti Lal S. Gandhi &
Co., Kassim Denim (Pakistan), Lectra
Technologies India Pvt. Ltd., Modern Denim Ltd.,
Nandan Denim Ltd., Pack Impex, Prashant
Westpoint Machinery P. Ltd., Preet Button
Industries Ltd., R. P. Synthetics, Richlook India
Pvt. Ltd., TUV Rheinland India Pvt. Ltd. and
Zaab Fashion.
The striking attraction of the event were
denim garment based ramp-walks.
Students from leading textile and fashion
design institutes including Institute of
Apparel Management, Gurgaon, and
The Technological Institute of Textile &
Sciences, Bhiwani, presented denim
based collections designed by them.
Participating denim brands including
Carpenter Jeans and Rich Look India
Pvt. Ltd. also sponsored ramp-walks
presenting denim as a lifestyle concept
For more details visit the event portal
http://www.indiadenimexpo.com

the 1 Denim Who’s Who!#
RESOURCE
for all denim
invaluable
the first ever
Comprehensive
DIRECTORY
DENIMBUSINESSES
PROFESSIONALS&
Trims&
Accessories
W
ashing
Apparel
Machinery
Retail
Display&
Packaging
Designers | Merchandisers | Developers | Product Planners
Technicians | Converters | Buyers | QC / QA Professionals |
Agents | Finishing Specialists | Traders | Marketeers
Retailers | Agents | Consultants | and more...
Industry - Event
Amsterdam Denim
Days has announced
the first participating
brands and event
activities that will be
taking place from 7-10
May, 2014. The denim
trade show Kingpins
will offer an industry-
exclusive event to the
international denim
community on 7 and 8
May, the first two days, happening for the first
time in the Dutch capital. Kingpins, will be
followed by the Blueprint event, 9 and 10 May,
will be held in the Ziveringshal venue on the
grounds of Westergasfabriek, with spin-offs
taking place in downtownAmsterdam.
Blueprint is known as the denim platform of
Amsterdam-based trade show Modefabriek. For
the first time, the Denim Days edition of Blueprint
will not only be open to professionals, but the
participating brands and initiaitves will also be
open to the public.
Among the activities and participants will be
names such as G-Star Raw, Denham, Nudie
Jeans or Pepe Jeans London.
G-Star will be presenting a film about the Raw for
the Oceans initiative. Curated by singer Pharrell
Wiliams, this collaborative project, involving
various partners, aims to develop denim made
from recycled plastics, generated by global
ocean wastes. The first fabric samples of this
First participants + events announced by
Amsterdam Denim Days
innovative material will also be available at the
show.
An exhibition called Better with Age: Denham x
Butcher of Blue, will be organized by Denham. It
celebrates the beauty of how denim ages
naturally. Founder Jason Denham will
personally appear at the Amsterdam's
downtown Showcase Store, a brand
manifestation and jeans repair shop in one.
Pepe Jeans London has prepared a custom
studio where visitors can unleash their own
creativity by customizing their own denim
clothing assisted by an expert. In addition, the
brand will be exhibiting artworks by British denim
artist Denimu aka Ian Berry who will also working
on a new piece live on location.
Moreover, Blueprint will host Nudie Jeans'
Recycle Your Jeans project and the 'Indigo
Roosters' exhibition, curated by Miles Johnson,
design director for Levi's Vintage Clothing.
Other initiatives at Blueprint will be organized by
Amsterdams Blauw, HTNK, Woolmark, Orta or
denim collector Antonio di Battista, amongst
others. There will be a denim vintage market, a
seminar on the future of the denim business and
displays of the students of Amsterdam's Jean
School and the AMFI Denim Minor. The
Amsterdam Denim Days are organized by
House of Denim and supported by the
Municipality of Amsterdam and the Amsterdam
Economic Board.
Source: Sportswearnet.com

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Apparel - Collection
'Gay Jeans' Reveal Rainbow Threads as They Fade
From sparkly patches to acid wash, denim jeans
have been subjected to their fair share of terrible
trends. To support the LGBTQ movement,
Betabrand company got creative and has
launched a new incarnation of jeans - Gay jeans.
Gay Jeans “look and act like any other pair of
fine five-pocket denims. But as they get older,
they can't help showing their true colors —
literally!”
The idea is simple but brilliant.As the pair wears
out, the indigo dye fades from top and rainbow
threads “come out.” Ten percent of sales of the
jeans will go to the San Francisco LGBT
Community Center, which runs health and
awareness programs in the city.
“The name is a pun on the issue of science
finding the 'gay gene' and the debate over
whether or not being gay is a choice,” designer
Steven B. Wheeler explains. “Like me, they were
born this way, and like me, they'll come out in
their own time.”
To get the denim made, Wheeler enlisted the
help of supporters through crowdsourcing.
Humor and good intentions drove the project
forward. In the press release, a Betabrand
“researcher” says, “We hope Gay Jeans will help
end generations of exclusion and unfair
treatment for atypical denim. All jeans deserve
equal rights, regardless of color, creed, and fiber
content.”
The project has almost tripled its goal of funding
200 units, which are available in slim fit and
stretch skinny, with 26 days left. Of course, you
don't have to be gay to wear these. If you want to
support Wheeler's LGBT cause, order them here
and receive your pair inAugust.
Source: Takeapart.com

Apparel - Corporate
Myntra.Com, the e-commerce major has roped
in Bollywood actor Ranveer Singh for endorsing
its jeans brand 'Roadster'.
The company said in a statement that the
association marks Myntra's focus on
establishing itself as the fashion brand for young
India.
Launched in December 2012, Roadster is
Myntra's in-house brand and has become one of
the top selling brands on the website within a
span of 15 months.
"Being the preferred fashion destination in the
country, we constantly aim to resonate fashion
and lifestyle in the hearts and minds of the youth
of the country," Myntra Chief Marketing Officer
VikasAhuja said.
Private brands play a significant role in this and
in creating differentiation, choice and value for
shoppers and Ranveer's power-packed and
unconventional persona makes him the ideal
choice for Roadster, he added.
Ranveer said: "Roadster is a brand I took a liking
to instantly, the clothes are wonderful and are
more than real value for the price point they are
pitched.
"I subscribe to its philosophy of not being bound
to any societal norms and I'm really looking
forward to doing some great work with Roadster
as we continue ahead on the journey."
With over 650 products to choose from,
Roadster offers denim products for both men
and women, retailing between Rs 300 - Rs
3,799.
Ranveer Singh
roped in as
brand ambassador
for Roadster jeans
Source: Businessstandard.com

Industry : Event
ARC jeans from legendary designer
Legendary designer Christopher Lourandos has
launched ARC jeans, which are being admired
by the fashion world. The avant-garde design
adds a new twist on a generations old mainstay.
Arc jeans has introduced a slim fitting curved
motif which creates an eye-catching ripple effect
as well as form fitting aesthetic that is stylish and
attractive. Unlike other slim fit jeans, the ARC
jean contours to the natural shape of the human
body, providing immense comfort as well as
fashionable appeal.
In order to reach larger volumes of production
his extremely popular ARC jeans, Christopher
Lourandos has taken his revolutionary new
garment to Kickstarter. For fashion lovers who
recognize that a great idea has been born,
Christopher is inviting them to be a part of his
landmark project. Contributions of any size are
welcome, however, pledges of $99 or more will
receive a complimentary pair of his new jeans as
well as the satisfaction of knowing that they were
a part of fashion history.
ARC jeans are handcrafted from the highest
quality denim. The thematic patterns are derived
from Incan styles which add a touch of mystery,
color and Old World style to the 21st century
design. Additionally they contain a unique and
specific curved ARC-like shape that no other
brand has.ARC jeans are currently available five
different patterns:Artic, Fade,Azul, Shadow and
Rorschach.
With the funds from Kickstarter, Christopher will
be able to expand his line of innovative jeans to
encompass new colors and patterns, as well as
introduce a custom line for women. You can be a
part of his latest project which will surely set the
f a s h i o n w o r l d a b l a z e v i s i t
https://www.kickstarter.com/projects/18061868
47/arc-jeans to find more or make a contribution.
Source: Digitaljournal.com

Industry : Event
Ramp Walk during InDIGO-3. Garment collection designed and presented
by students of The Technological Institute of Textile & Sciences, Bhiwani.
Ramp Walk During Indigo-3

Industry : Event
Garment collection designed and presented by
students of Institute of Apparel Management, Gurgaon.

Industry - Event
Garment collection sponsored by Richlook India Pvt. Ltd. & Carpenter Jeans
and presented by students of ATDC, NOIDA and TIT&S, Bhiwani

From The Denim Directory
Denim Industry Who's Who
Mr.Arsal Kassim, Owner & Director (Corporate Planning & Strategy)
Kassim Denim, Pakistan
Mr. Arsal Kassim, mild mannered yet authoritative, completed his degree
in Financial Economics and Mathematics, from University of Virginia &
returned to Pakistan to take his rightful place as Owner/Director of Kassim
Group, with specific attention to Kassim Denim.
His inception into the upper management of Kassim Denim, infused a new and bolder vision
which has seen this denim unit rise in stature in leaps and bounds. From an annual
production of 16 million meters in 2008, Kassim now produces and exports 30 million meters
a month, and is still growing.
Mr. Kassim’s excogitations and definitive mind set gives Kassim Denim the leverage to take
on challenges and roll out meter after meter of denim fabrics that are intricately woven with
carefully selected yarns/fibers which lend each of our fabrics a life of its own.
But most important is his sensitivity to the Eco effects of industry, and his pragmatic steps to
make Kassim Denim a truly Eco-friendly production unit. He believes that “we are
responsible for keeping this Earth green and flourishing for the generations to follow”.
Mr. Kassim’s business acumen has won him the “Business man of the year 2013” award
from the KCCI Pakistan.
Mr.AamirAkhtar , CEO
Arvind Ltd., India
Mr. Aamir Akhtar is a Masters in Business Administration with a work
experience of 28 years. A Sales and Marketing professional, he started
his career with the Oil Industry and worked for 4 years in Indian Oil
Corporation (a Fortune 500 Company) – and also India's largest Public
Sector Oil Company.
This was followed by a 4 year stint in FMCG industry. He worked for Geep Industries a
manufacturer of torches and batteries that was later acquired by Gillette. For the past 20
years he has been working in theTextile Industry.
Currently Mr.Akhtar is withArvind Ltd. as the CEO of their Denim Business.Arvind -Abillion
dollar conglomerate, is one of the largest textile companies of Asia. It is the largest denim
manufacturer in the
world.
Mr. Akhtar has previously worked as Chief Manager Exports - Reliance Industries (also a
Fortune 500 Company),Ahmedabad, India. In that assignment he was responsible for Sales
and Marketing of Worsted, Blended and Polyester Fabrics andYarns to Europe.

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Denim Club Newsletter : Issue April 30, 2014

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