Titan ppt

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Titan ppt

  1. 1. INTRODUCTION  Titan is the world’s fifth largest, integrated manufacturer-brand for watches  Commencing production in 1986-87, the Company is today the leader in the Watch & Jewellery businesses in India  First & largest player in the branded jewellery segment (Tanishq)  >60% share of the organized watch market  Over 90 million watches sold across 30 countries, cumulatively  Manufacturing Facilities  Main Watch & Jewellery plants in Hosur near Bangalore (India’s “Silicon Plateau”)  Watch assembly plants at Dehradun, Baddi, and Roorkee. ECB plant in Goa; Jewellery-making facility at Dehradun  Investment of US$150 million in 450,000 sq.ft. state-of-the-art manufacturing facilities  Owned by Tata: 25.17% and TIDCO: 27.88%  Professionally managed by TATA group & an independent Board
  2. 2. OUR HERTAIGE-TATA GROUP  Titan is a part of the TATA Group having a turnover of about USD 30 bn, equivalent to over 2.5% of India’s GDP and having the biggest market capitalization in India  The Tata group is India’s largest employer in the private sector – 222,000+ employees across 85 companies  The TATA group has achieved many Firsts for India:        First private sector Steel mill First private sector Power utility First luxury hotel (Taj) First Airline (now Air India) The World’s least expensive car (Tata Nano) India’s largest software company (TCS) India’s largest watch & jewellery mfgr (Titan)
  3. 3. HISTORY 1984 1991 1994 1996 2003 • The company was introduced on 26 July in Chennai. • In 1991, a joint venture was set up in Goa for the manufacture of electronic circuit blocks • Company introduced Tanishq range of watches made of 18 caret gold. • Introduction of new economy range of watches called sonata. • Tanishq steps into a new segment in silver wear.
  4. 4. COMPANY PROFILE Type: Public, Joint venture  Industry: Luxury goods, accessories Founded: 1987 Headquarters: Bangalore[1], India Area served: Global Key people: Bhaskar Bhatt, MD Products: Watches, Jewellery, Eyewear & Precision Engineering Employees: 6,000 Parent: Tata Group Tamil Nadu Industrial Development Corporation Website: www.titanworld.com
  5. 5. Core products
  6. 6. WATCHES BUSINESS  Being the world's fifth largest integrated watch manufacturer, Titan Industries has created and sold more than a 100 million pieces the world over.  With a production rate of over 12 million watches per annum and a customer base of over 100 million, Titan Industries owns manufacturing and assembly operation centers in Hosur in TamilNadu, Dehradun, Roorkee, Pant Nagar in UttarK hand and an Electronic Circuit Boards (ECB) plant in Goa.  Capturing the important market segments and the changing fashion trends, Titan Industries has brought forth four core watch brands:  • Titan is designed for the mid-premium segment • Fastrack is crafted to fit the trendy fashion space with a focus on the youth • Sonata is created for the mass market and has emerged as India’s largest selling watch brand • Xylys is fashioned for the premium market, aiming at the high-end connoisseur and new-age achiever
  7. 7. JEWELLERY BUSINESS  Following the suit of time products, Titan Industries’ Tanishq has been India’s largest, fastest growing and most popular jewellery brand.  Tanishq offers a premium range of innovatively created gold jewellery with an aesthetic use of diamonds and precious, semi-precious stones in various hues. Arresting designs in 22kt pure gold as well as platinum are among the most admired products on the company’s list. Gold Plus the recent retail plain gold jewellery offering, is specifically created for semi urban and rural Indian market. The brand offers gold jewellery, as well as unique designs crafted with diamonds, American diamonds and other precious stones.
  8. 8. EYE WEAR BUSINESS  Titan Eye+, the third major venture of consumer business by Titan Industries, launched into the organized eyewear segment in March 2007.  under its Fastrack brand. Prescription eyewear such as lenses and contact lenses is also part of the range. Titan Eye+ offers frames, sunglasses, and accessories of Titan Industries’ in-house brands as well as other premium brands.
  9. 9. PRECISION ENGINEERING BUSINESS  Leveraging precision engineering core competencies from watch making, Titan initiated a PRECISION ENGINEERING DIVISION in 2002, catering to global majors across industry verticals like aerospace, automotive, oil & gas, engineering, hydraulics, solar and medical instruments.  With an investment of over $10 million, the setup has four main business units  Precision Engineering Components & Sub-Assemblies (PECSA)  Machine Building & Automation Solutions  Tooling Solutions  Electronic sub-assemblies
  10. 10. OUR BUSINESS WATCH JEWELLERY EYE WEAR PRECISION ENGINEERING CURRENTLY MARKETING OUR PRODUCTS IN 26 COUNTRIES WITH A LARGER FOOT PRINT IN THE MIDDLE EAST AND ASIA PACIFIC REGIONS
  11. 11. OUR BRANDS TITAN SONATA FASTRACK XYLYS TANISHQ GOLD PLUS TITAN EYEWEAR ZOOP
  12. 12. The Five Year Story….Multiple Businesses, Brands & Geographies 200 STORES IN INDIA AND PRESENCE IN 17 COUNTRIES 2 DIVISIONS 3 PLANTS WITH 2500 PEOPLE Watches Jewellery TITAN SONATA TANISHQ PRODUCTS BRANDS GEOGRAPHIES UNITS Watches Jewellery Sunglasses Eyewear Precision parts TITAN SONATA FASTRACK XYLYS TANISHQ GOLD PLUS TITAN EYE + 500 STORES IN INDIA AND PRESENCE IN 26 COUNTRIES 10 SBUs 9 PLANTS WITH 4500 PEOPLE
  13. 13. SWOT ANALYSIS STRENGTH  Wide portfolio of watches  Parent company as Tata group  World 5th largest watch manufacture  Heavy financial support WEAKNESS  Very high price for jewellery  Service centre are very rare  In ability to enter it jewellery segment in south Indian market
  14. 14. OPPURTUNITES  To enter into electronic gadgets, market THREAT  South Indian jewellery market  Entry of chiness watches in market  It competitors like Sekio,Casio etc
  15. 15. BIGGER IS BETTER TITAN L E N G T H WATCH JEWELLER EYEWEAR Y BAG BELT PRODUCT S SONATA FAST TRACK NEBULA RAGA REGALIA EDGE TANSHIQ FAST TRACK COMING SOON FAST TRACK WIDTH
  16. 16. MARKET POSITONNING OF TITAN BRAND PURCHASING POWER(PRICE) RS. CATEGORY FAST TRACK 550-1430 YOUTH EXCTA 545-1430 LOWER-MIDDLE CLASS(OFFICE WEAR) SPECTRA 650-1830 COMMON CLASS ROYAL 960-2836 UPPER –MIDDLE CLASS TITAN 2000-4000 LOWER-MIDDLE AND UPPER CLASS SONATA 350-900 LOWER- UPPER CLASS RAGA 1420-4000 UPPER CLASS BANDHAN 1675-8085 COUPLES REGALIA 1725-7770 UPPER- LOWER-MIDDLE CLASS EDGE 4500-5200 BUSINEES CLASS NEBULA 10000-45000 UPPER CLASS
  17. 17. CONCLUSION  It seems as if it were only yesterday; but after two decades of building relationships with our customers, adorning them with elegant products and learning from all the successes and failures that came our way, it is time to pause, reflect and quietly celebrate. A time to remind ourselves that our customers are always first.  A time to honour the indispensable role of our people, our business associates and suppliers, all of those who have made it such a privilege for us to be in business. Collectively, they have enriched our fabric and without them we would not have been able to become
  18. 18. GROUP:-E  DEEKSHA MAURYA  SHALANI SHARMA

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