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6 lessons of Social Media

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1. Companies need to embrace new media by dedicating resources to social media departments and campaigns. Dell's active social media presence on platforms like Twitter and Facebook helped generate $1 million in revenue. 2. Successful social media campaigns require planning to engage customers where they are online and contribute to their conversations. Obama's 2008 campaign exemplified this by friending supporters on Facebook and following them on Twitter. 3. Companies should map their digital landscape by finding relevant online conversations. Starbucks' "My Starbucks Idea" site allows customers to suggest changes that are voted on and some implemented, strengthening relationships.

1 of 13
6 Lessons of Social Media
1. Give New Media A Seat At The Table ,[object Object]
Requires investments of time, people, and money.
The Role of New Media within corporations is evolving.
Department examples and Dell case study. ,[object Object]
2. Tools Are Useless With Out A Plan ,[object Object]
No off the shelf solution.
Find the sweet spot.
Hope, Change, Action campaign case study. ,[object Object]
3. Know The Lay of The Land ,[object Object]
Find the conversations.
Easy to find and use.
Starbucks case study. ,[object Object]

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6 lessons of Social Media