Stop touching it. Branding for business.
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The reports tell the same story: there are more ads than ever and we are ignoring more than ever. 89% of ads go unnoticed. Not just forgotten, unnoticed. It’s not just a traditional advertising problem. We are also ignoring what you’re doing in your building and on your social channels. As consumers we have more options then ever. More places for us to go hang out and ignore you. You need to do something. Here we share our brand process slides. It is all about this problem — click away and you'll learn the first step to solving it.
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Stop touching it. Branding for business.
- 1. Stop touching it Why your advertising is probably making things worse. And how to get it right.
- 2. IT BEGINS Your company/brand started with a purpose. A vision of who you are and what you do.
- 3. GO! You make marketing & advertising decisions that drive this vision forward.
- 4. *enjoy this moment this is what almost always happens next.
- 5. Distraction A competitor does something new — so you try it too.
- 6. And boredom… Maybe you saw some short term results from that, so you try some other things…
- 7. And soon… New products, new advertising, new promotions, new media…
- 8. Away we go… …new look, newer advertising, new services…
- 9. Before long.. Today you look back and can’t tell who you are.
- 10. This is how many ads we see every day 300 *some say this number is low and should be more like 2,000 Can you remember even one?
- 11. Can we even notice yours?
- 12. Consistency A lot can be gained with a strong visual identity.
- 13. That may not be enough.
- 14. PURPOSE Rediscover who you are. What do you stand for? Be bold!
- 16. PURPOSE Now measure what you’re doing against your purpose. Be ruthless.
- 17. PURPOSE Eliminate things that don’t move you forward.
- 18. PURPOSE Align the rest so they are pushing as hard as possible.
- 19. Stay focused Your marketing now has momentum. Every tactic supports who you are. Keep an eye on your purpose.
- 20. Phoenix Group is a full-service advertising agency. We help great companies discover their purpose (and turn that purpose into profit). ! www.thephoenixgroup.ca