Why Traditional Ad Models will not work in social networks (and what will...)

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  • + guest3d2227 guest3d2227 4 months ago
    Thanks for the presentation. We at http://www.buuuz.com Find this very helpful. By the way, http://www.buuuz.com is a website for Artist who aims to getting the youth of the world to listen to what they have to offer. Pretty Clever.
  • + gueste83c69 gueste83c69 10 months ago
    y question is: are social media places for advertising?
    Me feels everyone is trying to reinvent a wheel where there is actually not much to do apart from getting your marketing message great (outside of these places works too).
    It's probably less about understanding how to advertise on social media and more about what defines a sticky/buzz worthy message. Brands successful on social media usually are the ones who don't need to advertise there...
  • + gueste83c69 gueste83c69 10 months ago
    My question is: are social media places for advertising?

    Me feels everyone is trying to reinvent a wheel where there is actually not much to do apart from getting your marketing message great (outside of these places works too).

    It's probably less about understanding how to advertise on social media and more about what defines a sticky/buzz worthy message. Brands successful on social media usually are the ones who don't need to advertise there...
  • + guest7dfd11 guest7dfd11 11 months ago
    Fantastic. I love the illustration
  • + bps75 Biraja Swain 11 months ago
    Great presentation Dave.....very crisp and lucid!!!
  • + grahairs Graham Bennett 11 months ago
    Enjoyed this very effective presentation - Great job!!
  • + davidcushman David Cushman 11 months ago
    If you enjoy the slidedeck, can I recommend the following books by way of further/deeper explanation (as well as the links to my blog):
    1. Here Comes Everybody: http://www.amazon.co.uk/Here-Comes-Everybody-Organizing-O...

    2. Herd: http://www.amazon.co.uk/Herd-Change-Behaviour-Harnessing-...

    3. Everything is Miscellaneous: http://www.amazon.co.uk/Everything-Miscellaneous-Power-Di...
  • + davidcushman David Cushman 11 months ago
    thank you so very much for th ekind words and support
  • + Meryl3 Meryl3 11 months ago
    Well done. You've made it to to the 'other side' of complexity.

    Twitter Meryl333
  • + AmitRanjan Amit Ranjan 11 months ago
    this is an awesome preso... gets the point across really well...
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Why Traditional Ad Models will not work in social networks (and what will...) - Presentation Transcript

  1. Why traditional ad models won’t work in social networks ( and what will ) David Cushman fasterfuture.blogspot.com David Cushman FasterFuture.blogspot.com
  2. THE STAGE Scale = audience = where the eyeballs have gone Message broadcast at audience David Cushman FasterFuture.blogspot.com
  3. THE STAGE But in social networks the broadcast message doesn’t arrive David Cushman FasterFuture.blogspot.com
  4. They aren’t looking at The Stage. They are looking at each other Scale = lots of communities of purpose = where the eyeballs are focused David Cushman FasterFuture.blogspot.com
    • They share messages among
    • their groups.
    • They adapt them to suit their groups.
    • They make the message theirs
    We share what we think is cool with people who (we think) will think its cool , too David Cushman FasterFuture.blogspot.com
    • The groups are not fixed (adhoc).
    • The message spreads when the
    • groups reform around a new purpose
    Users select what they think is cool (has utility) to take with them on their journey David Cushman FasterFuture.blogspot.com
  5. Participants adapt the message to suit the group they wish to share it with The people best-placed to adapt the message are in the group, not on the stage David Cushman FasterFuture.blogspot.com
  6. And so it continues; the message evolving to survive. Or it dies out. We share what we think is cool. That which we co-create, we embrace David Cushman FasterFuture.blogspot.com
  7. They aren’t your groups, they are theirs. They aren’t your messages, they are theirs Marketing is not done to them, it is done by them David Cushman FasterFuture.blogspot.com
  8. More: http://fasterfuture.blogspot.com Communities of purpose are the business units of the 21 st century http://www.scribd.com/doc/2565589/Communities-of-Purpose-are-the-business-units-of-the-21st-Century?ga_uploads=1 We are all publishers now (and why that means we are all advertisers, too http://fasterfuture.blogspot.com/2008/06/were-all-publishers-now-my-presentation.html To advertisers: Stop targeting and start broadcasting ( http://fasterfuture.blogspot.com/2008/06/to-advertisers-stop-targeting-start.html ) Recommendation, it’s all in the mind – theirs not yours. http://fasterfuture.blogspot.com/2008/06/recommendation-its-all-in-mind-theirs.html David Cushman FasterFuture.blogspot.com

+ David CushmanDavid Cushman, 2 years ago

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