Consumer Data Journey

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The presentation illustrates the significance of consumer data insights for an effective and successful marketing campaign.

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Consumer Data Journey

  1. 1. [  consumer  data  journey  ]   Chris&an  Bartens     Digital  Analyst,  Tourism  Australia   www.tourism.australia.com     Senior  Analyst,  Datalicious   www.datalicious.com.au  
  2. 2. [  september  2007  ]   [  datalicious.com.au  ]  
  3. 3. "I  know  that  50%  of  my     adver;sing  is  wasted,  I  just     dont  know  which  half."   John  Wanamaker  [  september  2007  ]   [  datalicious.com.au  ]  
  4. 4. "It  is  a  capital  mistake  to  theorize   before  one  has  data."   Sir  Arthur  Conan  Doyle  [  september  2007  ]   [  datalicious.com.au  ]  
  5. 5. "It  is  a  capital  mistake  to  theorize   before  one  has  all  the  data."   Sir  Arthur  Conan  Doyle  [  september  2007  ]   [  datalicious.com.au  ]  
  6. 6. [  data  =  insights  =  ac;ons  ]  [  september  2007  ]   [  datalicious.com.au  ]  
  7. 7. response   success   campaign   event   data   insights   media     customer   plan   database   target   customer   segment   profile  [  september  2007  ]   [  datalicious.com.au  ]  
  8. 8. response   success   campaign   event   data   insights   media     customer   plan   database   target   customer   segment   profile  [  september  2007  ]   [  datalicious.com.au  ]  
  9. 9. [  digital  responses  ]   ad  server,  bid  management  plaForm   site  centric  tool   view   click   success   impression   interac&on   through   through   event   branding   direct  response  [  september  2007  ]   [  datalicious.com.au  ]  
  10. 10. [  click-­‐stream  ]   newzealand.com  upstream   bulafiji.com upstream[  september  2007  ]   [  datalicious.com.au  ]  
  11. 11. response   success   campaign   event   data   insights   media     customer   plan   database   target   customer   segment   profile  [  september  2007  ]   [  datalicious.com.au  ]  
  12. 12. [  conversion  ]   campaigns conversion process visit, product pages, product details, add to shopping cart, shipping information, payment details, order confirmation, thank you page, etc success events[  september  2007  ]   [  datalicious.com.au  ]  
  13. 13. [  custom  conversion  report  ]   youtube.com  travel  conversion  [  september  2007  ]   [  datalicious.com.au  ]  
  14. 14. [  custom  conversion  report  ]  [  september  2007  ]   [  datalicious.com.au  ]  
  15. 15. response   success   campaign   event   data   insights   media     customer   plan   database   target   customer   segment   profile  [  september  2007  ]   [  datalicious.com.au  ]  
  16. 16. [  september  2007  ]   [  datalicious.com.au  ]  
  17. 17. [  segmenta;on  studies  ]   Hitwise   Mosaic   Roy   profile   TGI   Morgan   etc  [  september  2007  ]   [  datalicious.com.au  ]  
  18. 18. [  mosaic  ]   australia.com  vs.  newzealand.com   australia.com  vs.  bulafiji.com[  september  2007  ]   [  datalicious.com.au  ]  
  19. 19. [  mosaic  ]  [  september  2007  ]   [  datalicious.com.au  ]  
  20. 20. [  demographics  ]   australia.com  vs.  newzealand.com   australia.com vs. newzealand.com[  september  2007  ]   [  datalicious.com.au  ]  
  21. 21. [  september  2007  ]   [  datalicious.com.au  ]  
  22. 22. [  september  2007  ]   [  datalicious.com.au  ]  
  23. 23. response   success   campaign   event   data   insights   media     customer   plan   database   target   customer   segment   profile  [  september  2007  ]   [  datalicious.com.au  ]  
  24. 24. [  where  are  the  eyeballs  ]   search     social     organic   wom   paid   viral   online   mail     offline   email   display   direct  [  september  2007  ]   [  datalicious.com.au  ]  
  25. 25. [  mosaic  ]   maximum  traffic  sites,  leading  lifestyles,  45+  [  september  2007  ]   [  datalicious.com.au  ]  
  26. 26. [  mosaic  ]   niche  sites,  leading  lifestyles,  45+  [  september  2007  ]   [  datalicious.com.au  ]  
  27. 27. response   success   campaign   event   data   insights   media     customer   plan   database   target   customer   segment   profile  [  september  2007  ]   [  datalicious.com.au  ]  
  28. 28. ? [  ques;ons  ]  chris&an@datalicious.com.au   www.datalicious.com.au  

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