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Consumer Data Journey

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The presentation illustrates the significance of consumer data insights for an effective and successful marketing campaign.

The presentation illustrates the significance of consumer data insights for an effective and successful marketing campaign.

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  • 1. [  consumer  data  journey  ]   Chris&an  Bartens     Digital  Analyst,  Tourism  Australia   www.tourism.australia.com     Senior  Analyst,  Datalicious   www.datalicious.com.au  
  • 2. [  september  2007  ]   [  datalicious.com.au  ]  
  • 3. "I  know  that  50%  of  my     adver;sing  is  wasted,  I  just     dont  know  which  half."   John  Wanamaker  [  september  2007  ]   [  datalicious.com.au  ]  
  • 4. "It  is  a  capital  mistake  to  theorize   before  one  has  data."   Sir  Arthur  Conan  Doyle  [  september  2007  ]   [  datalicious.com.au  ]  
  • 5. "It  is  a  capital  mistake  to  theorize   before  one  has  all  the  data."   Sir  Arthur  Conan  Doyle  [  september  2007  ]   [  datalicious.com.au  ]  
  • 6. [  data  =  insights  =  ac;ons  ]  [  september  2007  ]   [  datalicious.com.au  ]  
  • 7. response   success   campaign   event   data   insights   media     customer   plan   database   target   customer   segment   profile  [  september  2007  ]   [  datalicious.com.au  ]  
  • 8. response   success   campaign   event   data   insights   media     customer   plan   database   target   customer   segment   profile  [  september  2007  ]   [  datalicious.com.au  ]  
  • 9. [  digital  responses  ]   ad  server,  bid  management  plaForm   site  centric  tool   view   click   success   impression   interac&on   through   through   event   branding   direct  response  [  september  2007  ]   [  datalicious.com.au  ]  
  • 10. [  click-­‐stream  ]   newzealand.com  upstream   bulafiji.com upstream[  september  2007  ]   [  datalicious.com.au  ]  
  • 11. response   success   campaign   event   data   insights   media     customer   plan   database   target   customer   segment   profile  [  september  2007  ]   [  datalicious.com.au  ]  
  • 12. [  conversion  ]   campaigns conversion process visit, product pages, product details, add to shopping cart, shipping information, payment details, order confirmation, thank you page, etc success events[  september  2007  ]   [  datalicious.com.au  ]  
  • 13. [  custom  conversion  report  ]   youtube.com  travel  conversion  [  september  2007  ]   [  datalicious.com.au  ]  
  • 14. [  custom  conversion  report  ]  [  september  2007  ]   [  datalicious.com.au  ]  
  • 15. response   success   campaign   event   data   insights   media     customer   plan   database   target   customer   segment   profile  [  september  2007  ]   [  datalicious.com.au  ]  
  • 16. [  september  2007  ]   [  datalicious.com.au  ]  
  • 17. [  segmenta;on  studies  ]   Hitwise   Mosaic   Roy   profile   TGI   Morgan   etc  [  september  2007  ]   [  datalicious.com.au  ]  
  • 18. [  mosaic  ]   australia.com  vs.  newzealand.com   australia.com  vs.  bulafiji.com[  september  2007  ]   [  datalicious.com.au  ]  
  • 19. [  mosaic  ]  [  september  2007  ]   [  datalicious.com.au  ]  
  • 20. [  demographics  ]   australia.com  vs.  newzealand.com   australia.com vs. newzealand.com[  september  2007  ]   [  datalicious.com.au  ]  
  • 21. [  september  2007  ]   [  datalicious.com.au  ]  
  • 22. [  september  2007  ]   [  datalicious.com.au  ]  
  • 23. response   success   campaign   event   data   insights   media     customer   plan   database   target   customer   segment   profile  [  september  2007  ]   [  datalicious.com.au  ]  
  • 24. [  where  are  the  eyeballs  ]   search     social     organic   wom   paid   viral   online   mail     offline   email   display   direct  [  september  2007  ]   [  datalicious.com.au  ]  
  • 25. [  mosaic  ]   maximum  traffic  sites,  leading  lifestyles,  45+  [  september  2007  ]   [  datalicious.com.au  ]  
  • 26. [  mosaic  ]   niche  sites,  leading  lifestyles,  45+  [  september  2007  ]   [  datalicious.com.au  ]  
  • 27. response   success   campaign   event   data   insights   media     customer   plan   database   target   customer   segment   profile  [  september  2007  ]   [  datalicious.com.au  ]  
  • 28. ? [  ques;ons  ]  chris&an@datalicious.com.au   www.datalicious.com.au  

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