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The Value of Getting Visual
In Social Business blogworld 2009
David Armano                        dachisgroup.com
Principa...
“Tell me and Iʼll forget; show me and I may
remember; involve me and Iʼll understand.”
             ~ Chinese proverb




...
Iʼm standing here talking to you not
           because of these (words), but because
                          of this......
The Value of Visual Thinking in Social Business | Date October 16, 2009




® 2009 Dachis Group. Confidential and Proprieta...
and this...




® 2009 Dachis Group. Confidential and Proprietary                 5
The Value of Visual Thinking in Social Business | Date October 16, 2009




® 2009 Dachis Group. Confidential and Proprieta...
and even this...




® 2009 Dachis Group. Confidential and Proprietary                      7
The Value of Visual Thinking in Social Business | Date October 16, 2009




® 2009 Dachis Group. Confidential and Proprieta...
People find these (visuals) valuable.
          Theyʼve been the catalyst behind some
               pretty interesting nu...
The Value of Visual Thinking in Social Business | Date October 16, 2009




Nearly 17k Raised. Over 12k in 24 hours.
® 200...
Iʼve also been asked to write a book or
   two. But right now Iʼm too busy doing this.




® 2009 Dachis Group. Confidentia...
The Value of Visual Thinking in Social Business | Date October 16, 2009


Social business design




® 2009 Dachis Group. ...
Letʼs take a step back.




® 2009 Dachis Group. Confidential and Proprietary                     13
Which of your                                     5 senses
would you fear losing                                 most?


®...
The eyes are not responsible
when the mind does the seeing.
                                                   ~Publilius ...
this is art
® 2009 Dachis Group. Confidential and Proprietary                 16
The Value of Visual Thinking in Social Business | Date October 16, 2009




                           this is design




...
The Value of Visual Thinking in Social Business | Date October 16, 2009




                                             t...
The Value of Visual Thinking in Social Business | Date October 16, 2009




                  this is how you get there.

...
A picture is worth a
            thousand words is a
  saying/cliche that refers to the
idea that complex stories can be
 ...
Getting Visual In

                                4 “M”s
® 2009 Dachis Group. Confidential and Proprietary   21
The Value of Visual Thinking in Social Business | Date October 16, 2009




                                              ...
The Value of Visual Thinking in Social Business | Date October 16, 2009




                                              ...
The Value of Visual Thinking in Social Business | Date October 16, 2009




                                              ...
The Value of Visual Thinking in Social Business | Date October 16, 2009




                                              ...
The Value of Visual Thinking in Social Business | Date October 16, 2009




                                              ...
6                 Steps To
       Getting Visual

® 2009 Dachis Group. Confidential and Proprietary              27
The Value of Visual Thinking in Social Business | Date October 16, 2009

 1. Empathize: See the world as a child




     ...
2. Memorize: Commit thoughts to memory
The Value of Visual Thinking in Social Business | Date October 16, 2009




       ...
The Value of Visual Thinking in Social Business | Date October 16, 2009

                        3. Analyze: Take a step b...
The Value of Visual Thinking in Social Business | Date October 16, 2009

  4. Synthesize: Filter signal from noise




   ...
The Value of Visual Thinking in Social Business | Date October 16, 2009

                      5. Visualize: See it, then ...
6. Materialize: make it tangible, make it stick
The Value of Visual Thinking in Social Business | Date October 16, 2009


...
Example: How do you visualize a
                          “dynamic signal”?




® 2009 Dachis Group. Confidential and Propr...
The Value of Visual Thinking in Social Business | Date October 16, 2009


Twitter = streams of data (streams, too obvious ...
The Value of Visual Thinking in Social Business | Date October 16, 2009


What does a signal look like? (ask google)




®...
The Value of Visual Thinking in Social Business | Date October 16, 2009


Memorize: Signals, streams, how can they transla...
The Value of Visual Thinking in Social Business | Date October 16, 2009


Visualize: signals along the stream, flowing dyn...
The Value of Visual Thinking in Social Business | Date October 16, 2009


Making it stick: Keeping it simple




         ...
How about “hiveminded?”




® 2009 Dachis Group. Confidential and Proprietary            40
The Value of Visual Thinking in Social Business | Date October 16, 2009


Hivemind: what makes a hive?




® 2009 Dachis G...
The Value of Visual Thinking in Social Business | Date October 16, 2009


Hivemind: what makes a hive?




® 2009 Dachis G...
The Value of Visual Thinking in Social Business | Date October 16, 2009


Hivemind: what makes a hive?




® 2009 Dachis G...
The Value of Visual Thinking in Social Business | Date October 16, 2009


Hivemind: what makes a hive?




® 2009 Dachis G...
The Value of Visual Thinking in Social Business | Date October 16, 2009


Hivemind: what makes a hive?




® 2009 Dachis G...
The Value of Visual Thinking in Social Business | Date October 16, 2009


Hivemind: what makes a hive(mind)?




         ...
The Value of Visual Thinking in Social Business | Date October 16, 2009


Hivemind: what makes a hive(mind)?




         ...
The “wrong” question:
                             “what software do you use”?




® 2009 Dachis Group. Confidential and Pr...
The Value of Visual Thinking in Social Business | Date October 16, 2009


The answer wonʼt help you as much as you think

...
The Value of Visual Thinking in Social Business | Date October 16, 2009


Execution matters but the thinking matters even ...
The Value of Visual Thinking in Social Business | Date October 16, 2009


How we got there:




                          ...
The Value of Visual Thinking in Social Business | Date October 16, 2009


The bar is rising...




® 2009 Dachis Group. Co...
The Value of Visual Thinking in Social Business | Date October 16, 2009


 This stuff really works




131897 views, 209 f...
The Value of Visual Thinking in Social Business | Date October 16, 2009


A checklist for making your content more visual
...
The Value of Visual Thinking in Social Business | Date October 16, 2009


Why your content should be visual


            ...
The Value of Visual Thinking in Social Business | Date October 16, 2009




                                              ...
The Value of Visual Thinking in Social Business | Date October 16, 2009

                                         And a wo...
The Value of Getting Visual
In Social Business blogworld 2009
David Armano                        dachisgroup.com
Principa...
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The Value of Visual Thinking in Social Business

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Transcript of "The Value of Visual Thinking in Social Business"

  1. 1. The Value of Getting Visual In Social Business blogworld 2009 David Armano dachisgroup.com Principal, Dachis Group @dachisgroup
  2. 2. “Tell me and Iʼll forget; show me and I may remember; involve me and Iʼll understand.” ~ Chinese proverb ® 2009 Dachis Group. Confidential and Proprietary 2
  3. 3. Iʼm standing here talking to you not because of these (words), but because of this... ® 2009 Dachis Group. Confidential and Proprietary 3
  4. 4. The Value of Visual Thinking in Social Business | Date October 16, 2009 ® 2009 Dachis Group. Confidential and Proprietary 4
  5. 5. and this... ® 2009 Dachis Group. Confidential and Proprietary 5
  6. 6. The Value of Visual Thinking in Social Business | Date October 16, 2009 ® 2009 Dachis Group. Confidential and Proprietary 6
  7. 7. and even this... ® 2009 Dachis Group. Confidential and Proprietary 7
  8. 8. The Value of Visual Thinking in Social Business | Date October 16, 2009 ® 2009 Dachis Group. Confidential and Proprietary 8
  9. 9. People find these (visuals) valuable. Theyʼve been the catalyst behind some pretty interesting numbers. ® 2009 Dachis Group. Confidential and Proprietary 9
  10. 10. The Value of Visual Thinking in Social Business | Date October 16, 2009 Nearly 17k Raised. Over 12k in 24 hours. ® 2009 Dachis Group. Confidential and Proprietary 10
  11. 11. Iʼve also been asked to write a book or two. But right now Iʼm too busy doing this. ® 2009 Dachis Group. Confidential and Proprietary 11
  12. 12. The Value of Visual Thinking in Social Business | Date October 16, 2009 Social business design ® 2009 Dachis Group. Confidential and Proprietary 12
  13. 13. Letʼs take a step back. ® 2009 Dachis Group. Confidential and Proprietary 13
  14. 14. Which of your 5 senses would you fear losing most? ® 2009 Dachis Group. Confidential and Proprietary 14
  15. 15. The eyes are not responsible when the mind does the seeing. ~Publilius Syrus ® 2009 Dachis Group. Confidential and Proprietary 15
  16. 16. this is art ® 2009 Dachis Group. Confidential and Proprietary 16
  17. 17. The Value of Visual Thinking in Social Business | Date October 16, 2009 this is design ® 2009 Dachis Group. Confidential and Proprietary 17
  18. 18. The Value of Visual Thinking in Social Business | Date October 16, 2009 this is simplicity ® 2009 Dachis Group. Confidential and Proprietary Source: Picol (History of the internet) 18
  19. 19. The Value of Visual Thinking in Social Business | Date October 16, 2009 this is how you get there. Source: Dave Gray ® 2009 Dachis Group. Confidential and Proprietary 19
  20. 20. A picture is worth a thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia ® 2009 Dachis Group. Confidential and Proprietary 20
  21. 21. Getting Visual In 4 “M”s ® 2009 Dachis Group. Confidential and Proprietary 21
  22. 22. The Value of Visual Thinking in Social Business | Date October 16, 2009 metaphor ® 2009 Dachis Group. Confidential and Proprietary Source: Information Architects (2007) 22
  23. 23. The Value of Visual Thinking in Social Business | Date October 16, 2009 model ® 2009 Dachis Group. Confidential and Proprietary Source: Stephen P. Anderson 23
  24. 24. The Value of Visual Thinking in Social Business | Date October 16, 2009 social experience USEFUL USABLE DESIRABLE SUSTAINABLE SOCIAL serves purpose intuitive enjoyable scalable shareable satisfies needs easy pleasurable maintainable open practical (metaphor & model)seamless delightful adaptive distributed functional accessible memorable pliable dynamic helpful efficient differentiated collective effective Natural The Basics Progression (often broken) (toward social experiences) EXTERNAL CUSTOMER PARTICIPATION INTERNAL CONSTITUENT COLLABORATION BUSINESS OPTIMIZATION Foundation ® 2009 Dachis Group. Confidential and Proprietary 24
  25. 25. The Value of Visual Thinking in Social Business | Date October 16, 2009 mindmap ® 2009 Dachis Group. Confidential and Proprietary Source: Dan Roam 25
  26. 26. The Value of Visual Thinking in Social Business | Date October 16, 2009 manifest you are here ® 2009 Dachis Group. Confidential and Proprietary 26
  27. 27. 6 Steps To Getting Visual ® 2009 Dachis Group. Confidential and Proprietary 27
  28. 28. The Value of Visual Thinking in Social Business | Date October 16, 2009 1. Empathize: See the world as a child Observe Notice the little things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity ® 2009 Dachis Group. Confidential and Proprietary 28
  29. 29. 2. Memorize: Commit thoughts to memory The Value of Visual Thinking in Social Business | Date October 16, 2009 Dave Gray (Can Draw) Me ® 2009 Dachis Group. Confidential and Proprietary (Can’t Draw) 29
  30. 30. The Value of Visual Thinking in Social Business | Date October 16, 2009 3. Analyze: Take a step back you your subject ® 2009 Dachis Group. Confidential and Proprietary 30
  31. 31. The Value of Visual Thinking in Social Business | Date October 16, 2009 4. Synthesize: Filter signal from noise input output synthesis ® 2009 Dachis Group. Confidential and Proprietary 31
  32. 32. The Value of Visual Thinking in Social Business | Date October 16, 2009 5. Visualize: See it, then do it ® 2009 Dachis Group. Confidential and Proprietary 32
  33. 33. 6. Materialize: make it tangible, make it stick The Value of Visual Thinking in Social Business | Date October 16, 2009 ® 2009 Dachis Group. Confidential and Proprietary 33
  34. 34. Example: How do you visualize a “dynamic signal”? ® 2009 Dachis Group. Confidential and Proprietary 34
  35. 35. The Value of Visual Thinking in Social Business | Date October 16, 2009 Twitter = streams of data (streams, too obvious to overlook) ® 2009 Dachis Group. Confidential and Proprietary image uploaded to Flickr by Rob 35 Shenk
  36. 36. The Value of Visual Thinking in Social Business | Date October 16, 2009 What does a signal look like? (ask google) ® 2009 Dachis Group. Confidential and Proprietary 36
  37. 37. The Value of Visual Thinking in Social Business | Date October 16, 2009 Memorize: Signals, streams, how can they translate? ® 2009 Dachis Group. Confidential and Proprietary 37
  38. 38. The Value of Visual Thinking in Social Business | Date October 16, 2009 Visualize: signals along the stream, flowing dynamically ® 2009 Dachis Group. Confidential and Proprietary 38
  39. 39. The Value of Visual Thinking in Social Business | Date October 16, 2009 Making it stick: Keeping it simple ® 2009 Dachis Group. ® 2009 Dachis Group. Confidential and Proprietary 39
  40. 40. How about “hiveminded?” ® 2009 Dachis Group. Confidential and Proprietary 40
  41. 41. The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive? ® 2009 Dachis Group. Confidential and Proprietary 41
  42. 42. The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive? ® 2009 Dachis Group. Confidential and Proprietary 42
  43. 43. The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive? ® 2009 Dachis Group. Confidential and Proprietary 43
  44. 44. The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive? ® 2009 Dachis Group. Confidential and Proprietary 44
  45. 45. The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive? ® 2009 Dachis Group. Confidential and Proprietary 45
  46. 46. The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive(mind)? + ® 2009 Dachis Group. Confidential and Proprietary 46
  47. 47. The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive(mind)? ® 2009 Dachis Group. ® 2009 Dachis Group. Confidential and Proprietary 47
  48. 48. The “wrong” question: “what software do you use”? ® 2009 Dachis Group. Confidential and Proprietary 48
  49. 49. The Value of Visual Thinking in Social Business | Date October 16, 2009 The answer wonʼt help you as much as you think ® 2009 Dachis Group. Confidential and Proprietary 49
  50. 50. The Value of Visual Thinking in Social Business | Date October 16, 2009 Execution matters but the thinking matters even more ® 2009 Dachis Group. Confidential and Proprietary 50
  51. 51. The Value of Visual Thinking in Social Business | Date October 16, 2009 How we got there: + + ® 2009 Dachis Group. Confidential and Proprietary 51
  52. 52. The Value of Visual Thinking in Social Business | Date October 16, 2009 The bar is rising... ® 2009 Dachis Group. Confidential and Proprietary 52
  53. 53. The Value of Visual Thinking in Social Business | Date October 16, 2009 This stuff really works 131897 views, 209 favs, 472 embeds (one month) ® 2009 Dachis Group. Confidential and Proprietary 53
  54. 54. The Value of Visual Thinking in Social Business | Date October 16, 2009 A checklist for making your content more visual + ® 2009 Dachis Group. Confidential and Proprietary 54
  55. 55. The Value of Visual Thinking in Social Business | Date October 16, 2009 Why your content should be visual Gets peopleʼs attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories ® 2009 Dachis Group. Confidential and Proprietary 55
  56. 56. The Value of Visual Thinking in Social Business | Date October 16, 2009 tufte gray Where to start roam krug ® 2009 Dachis Group. Confidential and Proprietary 56
  57. 57. The Value of Visual Thinking in Social Business | Date October 16, 2009 And a word of advice can’t do this without this ® 2009 Dachis Group. Confidential and Proprietary 57
  58. 58. The Value of Getting Visual In Social Business blogworld 2009 David Armano dachisgroup.com Principal, Dachis Group @dachisgroup
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