SlideShare a Scribd company logo
Translating Social Media Hype Into
Social Business Design
Blue Knot JCAA Austin, Texas 2/17/2010


@jeffdachis
jeff@dachisgroup.com
http://www.dachisgroup.com
Puppy.




® 2009 Dachis Group. Confidential and Proprietary   2
Translating Social Media Hype Into
Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model




® 2009 Dachis Group. Confidential and Proprietary   3
Blue Knot | Social Business Design | February 17, 2010




Everything that can be digital, will be.




® 2009 Dachis Group. Confidential and Proprietary         4
Blue Knot | Social Business Design | February 17, 2010




Exciting times




® 2009 Dachis Group. Confidential and Proprietary         5
Blue Knot | Social Business Design | February 17, 2010




Interesting times




® 2009 Dachis Group. Confidential and Proprietary         6
Blue Knot | Social Business Design | February 17, 2010




We have all been there.




® 2009 Dachis Group. Confidential and Proprietary         7
Inescapable Trends




® 2009 Dachis Group. Confidential and Proprietary   8
Blue Knot | Social Business Design | February 17, 2010




A shift towards social business




          New distributed, collaborative, and agile organizations are able to surpass
                    current barriers to growth in order to create new value

® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Our world is truly getting wired




                                                         Source: Nielsen

® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




The wires are getting faster




      Source: Pew Internet & American Life Project, July 2008

® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




IT consumerization is upon us




® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Consumer web apps proliferate




® 2009 Dachis Group. Confidential and Proprietary         13
Blue Knot | Social Business Design | February 17, 2010




      We buy supercomputers at the mall




Source: Apple

     ® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




And provide access to everyone...




                                                   Source: One Laptop Per Child

® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




      We share opinions on everything




Source: antigone78 on Flickr

      ® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Cloud computing is a reality




® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Work demands an “always on” mentality




® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Social technologies keep us informed




Source: McKinsey & Company


® 2009 Dachis Group. Confidential and Proprietary
But not so fast...




® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




      Consumers are increasingly skeptical




Source: Edelman

     ® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Participation isnʼt scalable...




® 2009 Dachis Group. Confidential and Proprietary         22
Blue Knot | Social Business Design | February 17, 2010




...because individuals donʼt scale




® 2009 Dachis Group. Confidential and Proprietary         23
Blue Knot | Social Business Design | February 17, 2010




People are people




     Source: CarbonNYC on Flickr


® 2009 Dachis Group. Confidential and Proprietary         24
Blue Knot | Social Business Design | February 17, 2010




Communication remains largely unidirectional




® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Work still happens in silos




® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




We have endless point solutions not platforms




® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Businesses are overloaded with data




® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




      How will you govern?




Source: Ambidanze on Flickr
      ® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




What policies do you have in place?




® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




People, Process, and Technology Systems
have not yet adapted...




® 2009 Dachis Group. Confidential and Proprietary
                                                         31
Blue Knot | Social Business Design | February 17, 2010




....While the shape of the Enterprise has changed




® 2009 Dachis Group. Confidential and Proprietary
                                                         32
Blue Knot | Social Business Design | February 17, 2010




The industrial economy has evolved. We live in a
networked economy. We need a network centric
organizational model to realize its potential.




                                                         dachisgroup.com




® 2009 Dachis Group. Confidential and Proprietary                           33
Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model




® 2009 Dachis Group. Confidential and Proprietary   34
Blue Knot | Social Business Design | February 17, 2010




The definition of Social Business Design




                  • Social Business Design is the
                         intentional creation of socially
                         calibrated and dynamic business
                         systems, process and culture.




® 2009 Dachis Group. Confidential and Proprietary            35
Blue Knot | Social Business Design | February 17, 2010




The definition of Social Business Design




                  • The Goal: Enhanced value
                        exchange among constituents
                        delivering improved and
                        emergent business outcomes




® 2009 Dachis Group. Confidential and Proprietary         36
Conceptual Framework and Set of Lenses
Businesses are made up of
Technology, People and Process




® 2009 Dachis Group. Confidential and Proprietary   37
Blue Knot | Social Business Design | February 17, 2010




Business is made of Technology, People, and Process



                                                                                support
                       content ecosystem
                                                                                services
                                                    commerce ecosystem




                            developer                                          application
                            ecosystem                                          ecosystem

                                                         cloud services




                              products
                                                                          supply chain ecosystem

® 2009 Dachis Group. Confidential and Proprietary                                                   38
Conceptual Framework and Set of Lenses
Businesses Represent All Constituents




® 2009 Dachis Group. Confidential and Proprietary   39
Blue Knot | Social Business Design | February 17, 2010




The shape of the business has fundamentally changed.
Businesses need to address value exchange with all
constituents wherever they are.




® 2009 Dachis Group. Confidential and Proprietary
                                                         40
Conceptual Framework and Set of Lenses
The Archetypes of Social Business Design




® 2009 Dachis Group. Confidential and Proprietary   41
Blue Knot | Social Business Design | February 17, 2010




Four Archetypes for Social Business Design.
Building blocks and vocabulary.




® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Ecosystem




                                                                dachisgroup.com




                                     From Disparate Silos To Connected Nodes
® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Ecosystem (connection systems)
- An expanded constituent
       base including core and
       extended
- A robust, integrated network
       of nodes and connections
- A holistic technology
       architecture                                                        dachisgroup.com




- Strong and weak ties
- Active and ambient
       awareness
                                 From Disparate Silos To Connected Nodes
® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Ecosystem
                                                         Extended


    Core




® 2009 Dachis Group. Confidential and Proprietary                    45
Blue Knot | Social Business Design | February 17, 2010




    A network of nodes and connections




Source: ethorson on Flickr

   ® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Hivemind




                                                              dachisgroup.com




                                                   From Hoarding To Collaborating
® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




A primary social calibration




Source: Larry Tomlinson on Flickr

® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Hivemind (culture)

- A primary social calibration
- Active Participation
- Active Engagment
- Active Involvement
                                                         dachisgroup.com




® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Dynamic Signal



                                                                  dachisgroup.com




                                          From Static To Dynamic -
                                     “Communication as work, not for work”

® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Dynamic signal (communication process)


     - Dynamic real time signals
           of all nodes in the                           dachisgroup.com

           ecosystem
     - A change in the mode of
           authorship
     - Updates on location
     - Creates efficiencies


® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Metafilter




                                                                       dachisgroup.com




                                            From Filter Failure To Clear Signals
                                            “Finding meaning in all the noise”
® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Metafilter (filter, measure)


   - Filter, tag sort                                                              dachisgroup.com


   - Define constructs for
         measurement
   - Measure patterns not
         counts
   - Depth over surface
   - Trends versus snapshots
   - Analyzing for meaning
                                            From Filter Failure To Clear Signals
                                            “Finding meaning in all the noise”
® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




    Diverse data sets need context




Source: Nicolas Felton 2007 Annual Report
   ® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




® 2009 Dachis Group. Confidential and Proprietary
Blue Knot | Social Business Design | February 17, 2010




Analyze for meaning




                                                   Source: Nielsen Online

® 2009 Dachis Group. Confidential and Proprietary
Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model




® 2009 Dachis Group. Confidential and Proprietary   57
Blue Knot | Social Business Design | February 17, 2010




Social business design applied




® 2009 Dachis Group. Confidential and Proprietary         58
Blue Knot | Social Business Design | February 17, 2010




 Why Social Business Design?


                                                                                 Improved
                                                                          =          &
                                                    +                            Emergent
                                                                                 Outcomes



•Adaptable business practices                             •Cost savings and efficiencies

•Improved collaborative processes                         •Informed social marketing strategies

•Customer growth, retention and sustainability            •New product & service offerings/innovations

•Expansion into new markets


 ® 2009 Dachis Group. Confidential and Proprietary                                                 59
Blue Knot | Social Business Design | February 17, 2010




    A hiveminded, dynamically signaling,
    metafiltered ecosystem will perform
    exponentially better.




® 2009 Dachis Group. Confidential and Proprietary         60
Blue Knot | Social Business Design | February 17, 2010




    A hiveminded, dynamically signaling,
    metafiltered ecosystem will perform
    exponentially better.




® 2009 Dachis Group. Confidential and Proprietary         61
How Ready for Social Business are you?




® 2009 Dachis Group. Confidential and Proprietary   62
Thank You.




® 2009 Dachis Group. Confidential and Proprietary   63
Dachis Group
Jeffrey Dachis
Chief Executive Officer

jeff@dachisgroup.com
http://www.dachisgroup.com
512-275-7830

More Related Content

Similar to Moving Beyond Social Media Hype to Social Business Design

Social Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYCSocial Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYC
Dachis Group
 
Defrag2009
Defrag2009Defrag2009
Defrag2009
Jeffreydachis
 
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
Social Fresh Conference
 
Social Business By Design
Social Business By DesignSocial Business By Design
Social Business By Design
Nydrle
 
Lee Bryant at SBS2010
Lee Bryant at SBS2010Lee Bryant at SBS2010
Lee Bryant at SBS2010
Dachis Group
 
Community Driven Innovation 200911
Community Driven Innovation 200911Community Driven Innovation 200911
Community Driven Innovation 200911
OpenSourceCamp
 
10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social Intranet10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social Intranet
ThoughtFarmer
 
The voice of the customer & the continuum of creativity - Gianfranco Zaccais
The voice of the customer & the continuum of creativity - Gianfranco ZaccaisThe voice of the customer & the continuum of creativity - Gianfranco Zaccais
The voice of the customer & the continuum of creativity - Gianfranco Zaccais
OpenKnowledge srl
 
Social utilities- Going beyond likes and followers
Social utilities- Going beyond likes and followersSocial utilities- Going beyond likes and followers
Social utilities- Going beyond likes and followers
Dominika Tomek
 
CSC Social Business Footprint - JiveWorld October 2012
CSC Social Business Footprint - JiveWorld October 2012CSC Social Business Footprint - JiveWorld October 2012
CSC Social Business Footprint - JiveWorld October 2012
Claire Flanagan, MBA
 
Social is growing up - Social CRM
Social is growing up - Social CRMSocial is growing up - Social CRM
Social is growing up - Social CRM
Dominika Tomek
 
Social business - Looking beyond Social Media and Enterprise 2.0 to real ROI
Social business - Looking beyond Social Media and Enterprise 2.0 to real ROISocial business - Looking beyond Social Media and Enterprise 2.0 to real ROI
Social business - Looking beyond Social Media and Enterprise 2.0 to real ROI
Dion Hinchcliffe
 
Ibm internal socialmedia
Ibm internal socialmediaIbm internal socialmedia
Ibm internal socialmedia
VidenDanmark
 
SXSW - Dachis Group
SXSW - Dachis GroupSXSW - Dachis Group
SXSW - Dachis Group
Dachis Group
 
Social Business Design
Social Business DesignSocial Business Design
Social Business Design
Dachis Group
 
Social Business & Innovation in IBM - CBS 2016
Social Business & Innovation in IBM  - CBS 2016 Social Business & Innovation in IBM  - CBS 2016
Social Business & Innovation in IBM - CBS 2016
Anders Quitzau
 
1011
10111011
The 10 best enterprise collaboration solution providers dec 2017
The 10 best enterprise collaboration solution providers dec 2017The 10 best enterprise collaboration solution providers dec 2017
The 10 best enterprise collaboration solution providers dec 2017
Merry D'souza
 
Luis Garza - Changing the way people find experts at CEMEX
Luis Garza - Changing the way people find experts at CEMEXLuis Garza - Changing the way people find experts at CEMEX
Luis Garza - Changing the way people find experts at CEMEX
LetsConnect
 
Workplace 2020 Keynote at Leadership Summit 2013
Workplace 2020 Keynote at Leadership Summit 2013Workplace 2020 Keynote at Leadership Summit 2013
Workplace 2020 Keynote at Leadership Summit 2013
Dion Hinchcliffe
 

Similar to Moving Beyond Social Media Hype to Social Business Design (20)

Social Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYCSocial Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYC
 
Defrag2009
Defrag2009Defrag2009
Defrag2009
 
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
 
Social Business By Design
Social Business By DesignSocial Business By Design
Social Business By Design
 
Lee Bryant at SBS2010
Lee Bryant at SBS2010Lee Bryant at SBS2010
Lee Bryant at SBS2010
 
Community Driven Innovation 200911
Community Driven Innovation 200911Community Driven Innovation 200911
Community Driven Innovation 200911
 
10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social Intranet10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social Intranet
 
The voice of the customer & the continuum of creativity - Gianfranco Zaccais
The voice of the customer & the continuum of creativity - Gianfranco ZaccaisThe voice of the customer & the continuum of creativity - Gianfranco Zaccais
The voice of the customer & the continuum of creativity - Gianfranco Zaccais
 
Social utilities- Going beyond likes and followers
Social utilities- Going beyond likes and followersSocial utilities- Going beyond likes and followers
Social utilities- Going beyond likes and followers
 
CSC Social Business Footprint - JiveWorld October 2012
CSC Social Business Footprint - JiveWorld October 2012CSC Social Business Footprint - JiveWorld October 2012
CSC Social Business Footprint - JiveWorld October 2012
 
Social is growing up - Social CRM
Social is growing up - Social CRMSocial is growing up - Social CRM
Social is growing up - Social CRM
 
Social business - Looking beyond Social Media and Enterprise 2.0 to real ROI
Social business - Looking beyond Social Media and Enterprise 2.0 to real ROISocial business - Looking beyond Social Media and Enterprise 2.0 to real ROI
Social business - Looking beyond Social Media and Enterprise 2.0 to real ROI
 
Ibm internal socialmedia
Ibm internal socialmediaIbm internal socialmedia
Ibm internal socialmedia
 
SXSW - Dachis Group
SXSW - Dachis GroupSXSW - Dachis Group
SXSW - Dachis Group
 
Social Business Design
Social Business DesignSocial Business Design
Social Business Design
 
Social Business & Innovation in IBM - CBS 2016
Social Business & Innovation in IBM  - CBS 2016 Social Business & Innovation in IBM  - CBS 2016
Social Business & Innovation in IBM - CBS 2016
 
1011
10111011
1011
 
The 10 best enterprise collaboration solution providers dec 2017
The 10 best enterprise collaboration solution providers dec 2017The 10 best enterprise collaboration solution providers dec 2017
The 10 best enterprise collaboration solution providers dec 2017
 
Luis Garza - Changing the way people find experts at CEMEX
Luis Garza - Changing the way people find experts at CEMEXLuis Garza - Changing the way people find experts at CEMEX
Luis Garza - Changing the way people find experts at CEMEX
 
Workplace 2020 Keynote at Leadership Summit 2013
Workplace 2020 Keynote at Leadership Summit 2013Workplace 2020 Keynote at Leadership Summit 2013
Workplace 2020 Keynote at Leadership Summit 2013
 

Recently uploaded

Calgary MuleSoft Meetup APM and IDP .pptx
Calgary MuleSoft Meetup APM and IDP .pptxCalgary MuleSoft Meetup APM and IDP .pptx
Calgary MuleSoft Meetup APM and IDP .pptx
ishalveerrandhawa1
 
How to Build a Profitable IoT Product.pptx
How to Build a Profitable IoT Product.pptxHow to Build a Profitable IoT Product.pptx
How to Build a Profitable IoT Product.pptx
Adam Dunkels
 
July Patch Tuesday
July Patch TuesdayJuly Patch Tuesday
July Patch Tuesday
Ivanti
 
How Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdfHow Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdf
HackersList
 
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Muhammad Ali
 
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-InTrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc
 
Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - Mydbops
Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - MydbopsScaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - Mydbops
Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - Mydbops
Mydbops
 
Introduction-to-the-IAM-Platform-Implementation-Plan.pptx
Introduction-to-the-IAM-Platform-Implementation-Plan.pptxIntroduction-to-the-IAM-Platform-Implementation-Plan.pptx
Introduction-to-the-IAM-Platform-Implementation-Plan.pptx
313mohammedarshad
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Torry Harris
 
Using LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and MilvusUsing LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and Milvus
Zilliz
 
find out more about the role of autonomous vehicles in facing global challenges
find out more about the role of autonomous vehicles in facing global challengesfind out more about the role of autonomous vehicles in facing global challenges
find out more about the role of autonomous vehicles in facing global challenges
huseindihon
 
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
maigasapphire
 
Best Practices for Effectively Running dbt in Airflow.pdf
Best Practices for Effectively Running dbt in Airflow.pdfBest Practices for Effectively Running dbt in Airflow.pdf
Best Practices for Effectively Running dbt in Airflow.pdf
Tatiana Al-Chueyr
 
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
digitalxplive
 
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes..."Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
Anant Gupta
 
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
Kief Morris
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
Google Developer Group - Harare
 
WPRiders Company Presentation Slide Deck
WPRiders Company Presentation Slide DeckWPRiders Company Presentation Slide Deck
WPRiders Company Presentation Slide Deck
Lidia A.
 
Choose our Linux Web Hosting for a seamless and successful online presence
Choose our Linux Web Hosting for a seamless and successful online presenceChoose our Linux Web Hosting for a seamless and successful online presence
Choose our Linux Web Hosting for a seamless and successful online presence
rajancomputerfbd
 
The Role of IoT in Australian Mobile App Development - PDF Guide
The Role of IoT in Australian Mobile App Development - PDF GuideThe Role of IoT in Australian Mobile App Development - PDF Guide
The Role of IoT in Australian Mobile App Development - PDF Guide
Shiv Technolabs
 

Recently uploaded (20)

Calgary MuleSoft Meetup APM and IDP .pptx
Calgary MuleSoft Meetup APM and IDP .pptxCalgary MuleSoft Meetup APM and IDP .pptx
Calgary MuleSoft Meetup APM and IDP .pptx
 
How to Build a Profitable IoT Product.pptx
How to Build a Profitable IoT Product.pptxHow to Build a Profitable IoT Product.pptx
How to Build a Profitable IoT Product.pptx
 
July Patch Tuesday
July Patch TuesdayJuly Patch Tuesday
July Patch Tuesday
 
How Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdfHow Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdf
 
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
 
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-InTrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
 
Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - Mydbops
Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - MydbopsScaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - Mydbops
Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - Mydbops
 
Introduction-to-the-IAM-Platform-Implementation-Plan.pptx
Introduction-to-the-IAM-Platform-Implementation-Plan.pptxIntroduction-to-the-IAM-Platform-Implementation-Plan.pptx
Introduction-to-the-IAM-Platform-Implementation-Plan.pptx
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
 
Using LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and MilvusUsing LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and Milvus
 
find out more about the role of autonomous vehicles in facing global challenges
find out more about the role of autonomous vehicles in facing global challengesfind out more about the role of autonomous vehicles in facing global challenges
find out more about the role of autonomous vehicles in facing global challenges
 
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
 
Best Practices for Effectively Running dbt in Airflow.pdf
Best Practices for Effectively Running dbt in Airflow.pdfBest Practices for Effectively Running dbt in Airflow.pdf
Best Practices for Effectively Running dbt in Airflow.pdf
 
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
 
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes..."Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
 
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
 
WPRiders Company Presentation Slide Deck
WPRiders Company Presentation Slide DeckWPRiders Company Presentation Slide Deck
WPRiders Company Presentation Slide Deck
 
Choose our Linux Web Hosting for a seamless and successful online presence
Choose our Linux Web Hosting for a seamless and successful online presenceChoose our Linux Web Hosting for a seamless and successful online presence
Choose our Linux Web Hosting for a seamless and successful online presence
 
The Role of IoT in Australian Mobile App Development - PDF Guide
The Role of IoT in Australian Mobile App Development - PDF GuideThe Role of IoT in Australian Mobile App Development - PDF Guide
The Role of IoT in Australian Mobile App Development - PDF Guide
 

Moving Beyond Social Media Hype to Social Business Design

  • 1. Translating Social Media Hype Into Social Business Design Blue Knot JCAA Austin, Texas 2/17/2010 @jeffdachis jeff@dachisgroup.com http://www.dachisgroup.com
  • 2. Puppy. ® 2009 Dachis Group. Confidential and Proprietary 2
  • 3. Translating Social Media Hype Into Social Business Design A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2009 Dachis Group. Confidential and Proprietary 3
  • 4. Blue Knot | Social Business Design | February 17, 2010 Everything that can be digital, will be. ® 2009 Dachis Group. Confidential and Proprietary 4
  • 5. Blue Knot | Social Business Design | February 17, 2010 Exciting times ® 2009 Dachis Group. Confidential and Proprietary 5
  • 6. Blue Knot | Social Business Design | February 17, 2010 Interesting times ® 2009 Dachis Group. Confidential and Proprietary 6
  • 7. Blue Knot | Social Business Design | February 17, 2010 We have all been there. ® 2009 Dachis Group. Confidential and Proprietary 7
  • 8. Inescapable Trends ® 2009 Dachis Group. Confidential and Proprietary 8
  • 9. Blue Knot | Social Business Design | February 17, 2010 A shift towards social business New distributed, collaborative, and agile organizations are able to surpass current barriers to growth in order to create new value ® 2009 Dachis Group. Confidential and Proprietary
  • 10. Blue Knot | Social Business Design | February 17, 2010 Our world is truly getting wired Source: Nielsen ® 2009 Dachis Group. Confidential and Proprietary
  • 11. Blue Knot | Social Business Design | February 17, 2010 The wires are getting faster Source: Pew Internet & American Life Project, July 2008 ® 2009 Dachis Group. Confidential and Proprietary
  • 12. Blue Knot | Social Business Design | February 17, 2010 IT consumerization is upon us ® 2009 Dachis Group. Confidential and Proprietary
  • 13. Blue Knot | Social Business Design | February 17, 2010 Consumer web apps proliferate ® 2009 Dachis Group. Confidential and Proprietary 13
  • 14. Blue Knot | Social Business Design | February 17, 2010 We buy supercomputers at the mall Source: Apple ® 2009 Dachis Group. Confidential and Proprietary
  • 15. Blue Knot | Social Business Design | February 17, 2010 And provide access to everyone... Source: One Laptop Per Child ® 2009 Dachis Group. Confidential and Proprietary
  • 16. Blue Knot | Social Business Design | February 17, 2010 We share opinions on everything Source: antigone78 on Flickr ® 2009 Dachis Group. Confidential and Proprietary
  • 17. Blue Knot | Social Business Design | February 17, 2010 Cloud computing is a reality ® 2009 Dachis Group. Confidential and Proprietary
  • 18. Blue Knot | Social Business Design | February 17, 2010 Work demands an “always on” mentality ® 2009 Dachis Group. Confidential and Proprietary
  • 19. Blue Knot | Social Business Design | February 17, 2010 Social technologies keep us informed Source: McKinsey & Company ® 2009 Dachis Group. Confidential and Proprietary
  • 20. But not so fast... ® 2009 Dachis Group. Confidential and Proprietary
  • 21. Blue Knot | Social Business Design | February 17, 2010 Consumers are increasingly skeptical Source: Edelman ® 2009 Dachis Group. Confidential and Proprietary
  • 22. Blue Knot | Social Business Design | February 17, 2010 Participation isnʼt scalable... ® 2009 Dachis Group. Confidential and Proprietary 22
  • 23. Blue Knot | Social Business Design | February 17, 2010 ...because individuals donʼt scale ® 2009 Dachis Group. Confidential and Proprietary 23
  • 24. Blue Knot | Social Business Design | February 17, 2010 People are people Source: CarbonNYC on Flickr ® 2009 Dachis Group. Confidential and Proprietary 24
  • 25. Blue Knot | Social Business Design | February 17, 2010 Communication remains largely unidirectional ® 2009 Dachis Group. Confidential and Proprietary
  • 26. Blue Knot | Social Business Design | February 17, 2010 Work still happens in silos ® 2009 Dachis Group. Confidential and Proprietary
  • 27. Blue Knot | Social Business Design | February 17, 2010 We have endless point solutions not platforms ® 2009 Dachis Group. Confidential and Proprietary
  • 28. Blue Knot | Social Business Design | February 17, 2010 Businesses are overloaded with data ® 2009 Dachis Group. Confidential and Proprietary
  • 29. Blue Knot | Social Business Design | February 17, 2010 How will you govern? Source: Ambidanze on Flickr ® 2009 Dachis Group. Confidential and Proprietary
  • 30. Blue Knot | Social Business Design | February 17, 2010 What policies do you have in place? ® 2009 Dachis Group. Confidential and Proprietary
  • 31. Blue Knot | Social Business Design | February 17, 2010 People, Process, and Technology Systems have not yet adapted... ® 2009 Dachis Group. Confidential and Proprietary 31
  • 32. Blue Knot | Social Business Design | February 17, 2010 ....While the shape of the Enterprise has changed ® 2009 Dachis Group. Confidential and Proprietary 32
  • 33. Blue Knot | Social Business Design | February 17, 2010 The industrial economy has evolved. We live in a networked economy. We need a network centric organizational model to realize its potential. dachisgroup.com ® 2009 Dachis Group. Confidential and Proprietary 33
  • 34. Social Business Design A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2009 Dachis Group. Confidential and Proprietary 34
  • 35. Blue Knot | Social Business Design | February 17, 2010 The definition of Social Business Design • Social Business Design is the intentional creation of socially calibrated and dynamic business systems, process and culture. ® 2009 Dachis Group. Confidential and Proprietary 35
  • 36. Blue Knot | Social Business Design | February 17, 2010 The definition of Social Business Design • The Goal: Enhanced value exchange among constituents delivering improved and emergent business outcomes ® 2009 Dachis Group. Confidential and Proprietary 36
  • 37. Conceptual Framework and Set of Lenses Businesses are made up of Technology, People and Process ® 2009 Dachis Group. Confidential and Proprietary 37
  • 38. Blue Knot | Social Business Design | February 17, 2010 Business is made of Technology, People, and Process support content ecosystem services commerce ecosystem developer application ecosystem ecosystem cloud services products supply chain ecosystem ® 2009 Dachis Group. Confidential and Proprietary 38
  • 39. Conceptual Framework and Set of Lenses Businesses Represent All Constituents ® 2009 Dachis Group. Confidential and Proprietary 39
  • 40. Blue Knot | Social Business Design | February 17, 2010 The shape of the business has fundamentally changed. Businesses need to address value exchange with all constituents wherever they are. ® 2009 Dachis Group. Confidential and Proprietary 40
  • 41. Conceptual Framework and Set of Lenses The Archetypes of Social Business Design ® 2009 Dachis Group. Confidential and Proprietary 41
  • 42. Blue Knot | Social Business Design | February 17, 2010 Four Archetypes for Social Business Design. Building blocks and vocabulary. ® 2009 Dachis Group. Confidential and Proprietary
  • 43. Blue Knot | Social Business Design | February 17, 2010 Ecosystem dachisgroup.com From Disparate Silos To Connected Nodes ® 2009 Dachis Group. Confidential and Proprietary
  • 44. Blue Knot | Social Business Design | February 17, 2010 Ecosystem (connection systems) - An expanded constituent base including core and extended - A robust, integrated network of nodes and connections - A holistic technology architecture dachisgroup.com - Strong and weak ties - Active and ambient awareness From Disparate Silos To Connected Nodes ® 2009 Dachis Group. Confidential and Proprietary
  • 45. Blue Knot | Social Business Design | February 17, 2010 Ecosystem Extended Core ® 2009 Dachis Group. Confidential and Proprietary 45
  • 46. Blue Knot | Social Business Design | February 17, 2010 A network of nodes and connections Source: ethorson on Flickr ® 2009 Dachis Group. Confidential and Proprietary
  • 47. Blue Knot | Social Business Design | February 17, 2010 Hivemind dachisgroup.com From Hoarding To Collaborating ® 2009 Dachis Group. Confidential and Proprietary
  • 48. Blue Knot | Social Business Design | February 17, 2010 A primary social calibration Source: Larry Tomlinson on Flickr ® 2009 Dachis Group. Confidential and Proprietary
  • 49. Blue Knot | Social Business Design | February 17, 2010 Hivemind (culture) - A primary social calibration - Active Participation - Active Engagment - Active Involvement dachisgroup.com ® 2009 Dachis Group. Confidential and Proprietary
  • 50. Blue Knot | Social Business Design | February 17, 2010 Dynamic Signal dachisgroup.com From Static To Dynamic - “Communication as work, not for work” ® 2009 Dachis Group. Confidential and Proprietary
  • 51. Blue Knot | Social Business Design | February 17, 2010 Dynamic signal (communication process) - Dynamic real time signals of all nodes in the dachisgroup.com ecosystem - A change in the mode of authorship - Updates on location - Creates efficiencies ® 2009 Dachis Group. Confidential and Proprietary
  • 52. Blue Knot | Social Business Design | February 17, 2010 Metafilter dachisgroup.com From Filter Failure To Clear Signals “Finding meaning in all the noise” ® 2009 Dachis Group. Confidential and Proprietary
  • 53. Blue Knot | Social Business Design | February 17, 2010 Metafilter (filter, measure) - Filter, tag sort dachisgroup.com - Define constructs for measurement - Measure patterns not counts - Depth over surface - Trends versus snapshots - Analyzing for meaning From Filter Failure To Clear Signals “Finding meaning in all the noise” ® 2009 Dachis Group. Confidential and Proprietary
  • 54. Blue Knot | Social Business Design | February 17, 2010 Diverse data sets need context Source: Nicolas Felton 2007 Annual Report ® 2009 Dachis Group. Confidential and Proprietary
  • 55. Blue Knot | Social Business Design | February 17, 2010 ® 2009 Dachis Group. Confidential and Proprietary
  • 56. Blue Knot | Social Business Design | February 17, 2010 Analyze for meaning Source: Nielsen Online ® 2009 Dachis Group. Confidential and Proprietary
  • 57. Social Business Design A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2009 Dachis Group. Confidential and Proprietary 57
  • 58. Blue Knot | Social Business Design | February 17, 2010 Social business design applied ® 2009 Dachis Group. Confidential and Proprietary 58
  • 59. Blue Knot | Social Business Design | February 17, 2010 Why Social Business Design? Improved = & + Emergent Outcomes •Adaptable business practices •Cost savings and efficiencies •Improved collaborative processes •Informed social marketing strategies •Customer growth, retention and sustainability •New product & service offerings/innovations •Expansion into new markets ® 2009 Dachis Group. Confidential and Proprietary 59
  • 60. Blue Knot | Social Business Design | February 17, 2010 A hiveminded, dynamically signaling, metafiltered ecosystem will perform exponentially better. ® 2009 Dachis Group. Confidential and Proprietary 60
  • 61. Blue Knot | Social Business Design | February 17, 2010 A hiveminded, dynamically signaling, metafiltered ecosystem will perform exponentially better. ® 2009 Dachis Group. Confidential and Proprietary 61
  • 62. How Ready for Social Business are you? ® 2009 Dachis Group. Confidential and Proprietary 62
  • 63. Thank You. ® 2009 Dachis Group. Confidential and Proprietary 63
  • 64. Dachis Group Jeffrey Dachis Chief Executive Officer jeff@dachisgroup.com http://www.dachisgroup.com 512-275-7830

Editor's Notes

  1. Depending on your perspective, the un-tethering of workers has also changed the mentality we bring to the job. “Going to the office” is no longer a 9 am - 5 pm, 5 days a week pattern for most people. Today’s information workers are always-on, connected by a combination of emerging technologies.
  2. Social business efforts often end up living in isolation.
  3. All organizations will deal with Governance issues.
  4. When ESPN announced they would be rolling out guidelines for employee Twitter usage that stipulated direct benefit to ESPN, it created more confusion.
  5. The social business ecosystem consists of nodes both animate and inanimate and the strength of their interconnections. At a micro-level, departments, customer segments, and local area networks remain. At a macro-level, the network can be mapped to illustrate how the business functions as part of a system comprised of dozens, hundreds, or even thousands of smaller ecosystems.
  6. Hivemindedness can be measured by assessing levels of collective awareness,engagement, and participation. A social inclination resides within a company’s culture and tempers planning, decision-making, and work output. Employees approach work with a social mindset; customers expect dialogue and engagement; suppliers anticipate collaboration towards common goals. The hivemind makes decisions and receives continuous reinforcement through business interactions.
  7. Dynamic Signal Signals produced from all points are considered potentially relevant - authority is not dependent on hierarchical status, but on goal relevance. Technology gives consumers the ability to author, own, and transmit signals, validated by search engines for relevance. In response, businesses respond to the dynamic information flow produced by constituents. The strength of a dynamic signal can be measured at transmission points and subsequently analyzed to drive business activity in response.
  8. Metafilter Information needs to be segmented into meaningful and manageable sets. What’s important to one person may be meaningless to another, but they must be able to work with a parts smaller than the whole. This approach allows for parallel processing of information so insight can be made actionable, faster. Filtering, tagging, and sorting data and measuring its impact produce opportunities for value capture buried deep in data sets.
  9. Voting applications allow companies to crowdsource ideas but encouraging users to submit new product and service ideas. The community votes on these submissions, allowing companies to see what’s most popular with their fans and potentially take action. Users are generally rewarded with recognition, for example points, rather than any sort of monetary incentive. Other good examples of voting applications are Dell’s Ideastorm and My Starbucks Idea.