Micro-Interactions in a 2.0 World (v2)

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28 comments

+ sid_naik 5 months ago
Great work!!! specially advertising in the application economy..
+ julioterra 11 months ago
I agree with his perspective though that interactions make brands. However, I would change his words slightly to 'your brand is the sum of peoples’ experience of all it’s interactions.' It may sound like splitting hairs but I think it is important to call out that peoples experience of the same interaction may vary widely based on their beliefs, values and mental models.
+ Le Thang 2 years ago
Great. Tks Armano
+ Nancy Poh 2 years ago
'Make every interaction count'. I would like to go for that in every aspects of my life. Thanks for sharing , David.
+ Philippe C 2 years ago
Happy to give your 40th vote ’UP’.
+ guestd1ff89 2 years ago
merci.
+ gueste733c7 2 years ago
This deck is poweful, Thanks ...Ive been working for a long time with High Tech B2B sales execs ... How should they be changing their behaviour in the light of these insights?
+ mickstravellin 2 years ago
great presentation. I utilised some of it in a post on the diminishing value of the big idea in the digital world

check it out

http://thingsdonotchangewechange.blogspot.com/2008/07/can-we-get-over-big-idea-already.html

thanks david. Always inspiring greater thought
+ Graham Bennett 2 years ago
Great show - voted ’UP’
+ David Armano 2 years ago
Thanks for the heads Luke. Glad you like the slideshow.

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Micro-Interactions In a 2.0 World David Armano, VP, Experience Design Critical Mass / criticalmass.com Blog: darmano.typepad.com Twitter: twitter.com/armano
Some Things Don’t Change
Meet Randy Pausch Dad Husband Scientist Author Living With Cancer
Disney’s $100,000 Salt + Pepper Shaker
“If I sent a child into one of your stores with a broken salt and pepper shaker today, would your policies allow your workers to be kind enough to replace it?” ~Randy Pausch
“…the executives squirm at the question. They know the answer: Probably not.” ~Randy Pausch
Some Things Do
#3
The Marketing Funnel Isn’t Linear (heck, it’s not even a funnel)

+ David Armano, 2 years ago