Micro-Interactions in a 2.0 World (v2)

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  • + sid_naik sid_naik 5 months ago
    Great work!!! specially advertising in the application economy..
  • + julioterra julioterra 11 months ago
    I agree with his perspective though that interactions make brands. However, I would change his words slightly to 'your brand is the sum of peoples’ experience of all it’s interactions.' It may sound like splitting hairs but I think it is important to call out that peoples experience of the same interaction may vary widely based on their beliefs, values and mental models.
  • + Leminh Le Thang 2 years ago
    Great. Tks Armano
  • + GreenBeingNancy Nancy Poh 2 years ago
    'Make every interaction count'. I would like to go for that in every aspects of my life. Thanks for sharing , David.
  • + Lenze Philippe C 2 years ago
    Happy to give your 40th vote ’UP’.
  • + guestd1ff89 guestd1ff89 2 years ago
    merci.
  • + gueste733c7 gueste733c7 2 years ago
    This deck is poweful, Thanks ...Ive been working for a long time with High Tech B2B sales execs ... How should they be changing their behaviour in the light of these insights?
  • + mickstravellin mickstravellin 2 years ago
    great presentation. I utilised some of it in a post on the diminishing value of the big idea in the digital world

    check it out

    http://thingsdonotchangewechange.blogspot.com/2008/07/can-we-get-over-big-idea-already.html

    thanks david. Always inspiring greater thought
  • + grahairs Graham Bennett 2 years ago
    Great show - voted ’UP’
  • + darmano David Armano 2 years ago
    Thanks for the heads Luke. Glad you like the slideshow.

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Micro-Interactions in a 2.0 World (v2) - Presentation Transcript

  1. Micro-Interactions In a 2.0 World David Armano, VP, Experience Design Critical Mass / criticalmass.com Blog: darmano.typepad.com Twitter: twitter.com/armano
  2. Some Things Don’t Change
  3. Meet Randy Pausch Dad Husband Scientist Author Living With Cancer
  4. Disney’s $100,000 Salt + Pepper Shaker
  5. “If I sent a child into one of your stores with a broken salt and pepper shaker today, would your policies allow your workers to be kind enough to replace it?” ~Randy Pausch
  6. “…the executives squirm at the question. They know the answer: Probably not.” ~Randy Pausch
  7. Some Things Do
  8. #3
  9. The Marketing Funnel Isn’t Linear (heck, it’s not even a funnel)

+ David ArmanoDavid Armano, 2 years ago

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21586 views, 187 favs, 106 embeds more stats

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