Micro-Interactions in a 2.0 World (v2)

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28 comments

+ sid_naik 4 weeks ago
Great work!!! specially advertising in the application economy..
+ julioterra 6 months ago
I agree with his perspective though that interactions make brands. However, I would change his words slightly to 'your brand is the sum of peoples' experience of all it's interactions.' It may sound like splitting hairs but I think it is important to call out that peoples experience of the same interaction may vary widely based on their beliefs, values and mental models.
+ Le Thang 7 months ago
Great. Tks Armano
+ Nancy Poh 9 months ago
'Make every interaction count'. I would like to go for that in every aspects of my life. Thanks for sharing , David.
+ Philippe C 10 months ago
Happy to give your 40th vote 'UP'.
+ guestd1ff89 11 months ago
merci.
+ gueste733c7 11 months ago
This deck is poweful, Thanks ...Ive been working for a long time with High Tech B2B sales execs ... How should they be changing their behaviour in the light of these insights?
+ mickstravellin 11 months ago
great presentation. I utilised some of it in a post on the diminishing value of the big idea in the digital world

check it out

http://thingsdonotchangewechange.blogspot.com/2008/07/can...

thanks david. Always inspiring greater thought
+ Graham Bennett 11 months ago
Great show - voted 'UP'
+ David Armano 11 months ago
Thanks for the heads Luke. Glad you like the slideshow.

Comments 1 - 10 of 28 previous next

Marius Koehnke favorited this 5 months ago
Tags experience marketing design
John Mcelhenney, FORMER Sr. eBusiness Consultant - Dell Global Online at Dell, added this to the group user_centered
John Mcelhenney, FORMER Sr. eBusiness Consultant - Dell Global Online at Dell, added this to the group online brand strategies
John Mcelhenney, FORMER Sr. eBusiness Consultant - Dell Global Online at Dell, added this to the group social_media_leadership
Giselle Della mea, Graphic Designer, MBD Maser in business design at 3Vectores Comunicación , favorited this 10 months ago
Tags social_media
Dai Morimoto favorited this 11 months ago
deniseaube favorited this 11 months ago
Tags web2.0
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David Armano added this to the event SXSW 08
mickstravellin, Communications Planner favorited this 11 months ago
Tags brands microinteractions
ridgeback, executive creative director at www.redster.tv, favorited this 11 months ago
gecancino favorited this 11 months ago
Tags 2.0 world
Jeroen De miranda favorited this 11 months ago
Tags web2.0 marketing
mariamayor favorited this 11 months ago
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Matteo M, marketing & communication favorited this 11 months ago
Tags 2.0

Micro-Interactions In a 2.0 World David Armano, VP, Experience Design Critical Mass / criticalmass.com Blog: darmano.typepad.com Twitter: twitter.com/armano
Some Things Don’t Change
Meet Randy Pausch Dad Husband Scientist Author Living With Cancer
Disney’s $100,000 Salt + Pepper Shaker
“If I sent a child into one of your stores with a broken salt and pepper shaker today, would your policies allow your workers to be kind enough to replace it?” ~Randy Pausch
“…the executives squirm at the question. They know the answer: Probably not.” ~Randy Pausch
Some Things Do
#3
The Marketing Funnel Isn’t Linear (heck, it’s not even a funnel)

+ David Armano, 11 months ago