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Micro-Interactions in a 2.0 World (v2)

by Managing Director at Edelman on Jul 16, 2008

  • 32,602 views

“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional ...

“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”

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110 of 27 previous next Post a comment

  • harrypotter12 harrypotter12 Excellent and very helpful. Great Presentation.

    Thanks for sharing.
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    2 years ago
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  • zunita78 zunita78 You rock. Good quote.

    zunita http://ringtones-x.com/ | www.freeringtonesforatt.org/
    3 years ago
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  • sid_naik sid_naik Great work!!! specially advertising in the application economy.. 4 years ago
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  • julioterra Julio Terra, Interaction Designer, Maker, Software Developer at Kickstarter I agree with his perspective though that interactions make brands. However, I would change his words slightly to 'your brand is the sum of peoples' experience of all it's interactions.' It may sound like splitting hairs but I think it is important to call out that peoples experience of the same interaction may vary widely based on their beliefs, values and mental models. 5 years ago
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  • Leminh Le Thang Great. Tks Armano 5 years ago
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  • GreenBeingNancy Nancy Poh, Blissfully maidless with kids at Love nest 'Make every interaction count'. I would like to go for that in every aspects of my life. Thanks for sharing , David. 5 years ago
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  • Lenze L at L Happy to give your 40th vote 'UP'. 5 years ago
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  • mickstravellin mickstravellin, Communications Planner great presentation. I utilised some of it in a post on the diminishing value of the big idea in the digital world

    check it out

    http://thingsdonotchangewechange.blogspot.com/2008/07/can-we-get-over-big-idea-already.html

    thanks david. Always inspiring greater thought
    5 years ago
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  • grahairs Graham Bennett, Training & Development Specialist at GGB Bearing Technology Great show - voted 'UP' 5 years ago
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  • darmano David Armano, Managing Director at Edelman Thanks for the heads Luke. Glad you like the slideshow. 5 years ago
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Micro-Interactions in a 2.0 World (v2) Micro-Interactions in a 2.0 World (v2) Presentation Transcript