Micro-Interactions in a 2.0 World (v2)

by David Armano on Jul 15, 2008

28,673 views

“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”

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Micro-Interactions in a 2.0 World (v2) — Presentation Transcript

Micro-Interactions In a 2.0 World David Armano, VP, Experience Design Critical Mass / criticalmass.com Blog: darmano.typepad.com Twitter: twitter.com/armano

Some Things Don’t Change

Meet Randy Pausch Dad Husband Scientist Author Living With Cancer

Disney’s $100,000 Salt + Pepper Shaker

“If I sent a child into one of your stores with a broken salt and pepper shaker today, would your policies allow your workers to be kind enough to replace it?” ~Randy Pausch

“…the executives squirm at the question. They know the answer: Probably not.” ~Randy Pausch

Some Things Do

The Marketing Funnel Isn’t Linear (heck, it’s not even a funnel)

harrypotter12 Excellent and very helpful. Great Presentation.

Thanks for sharing.
Parcel delivery from http://www.clickandsendparcel.com 6 months ago

Are you sure you want to Yes No

zunita78 You rock. Good quote.

zunita http://ringtones-x.com/ | www.freeringtonesforatt.org/ 1 year ago

sid_naik Great work!!! specially advertising in the application economy.. 2 years ago

Julio Terra , Graduate Student of Design and Production at New York University I agree with his perspective though that interactions make brands. However, I would change his words slightly to 'your brand is the sum of peoples' experience of all it's interactions.' It may sound like splitting hairs but I think it is important to call out that peoples experience of the same interaction may vary widely based on their beliefs, values and mental models. 3 years ago

Le Thang Great. Tks Armano 3 years ago

Nancy Poh , Blissfully maidless with kids at Love nest 'Make every interaction count'. I would like to go for that in every aspects of my life. Thanks for sharing , David. 3 years ago

L at L Happy to give your 40th vote 'UP'. 3 years ago

mickstravellin , Communications Planner great presentation. I utilised some of it in a post on the diminishing value of the big idea in the digital world

check it out

http://thingsdonotchangewechange.blogspot.com/2008/07/can-we-get-over-big-idea-already.html

thanks david. Always inspiring greater thought 3 years ago

Graham Bennett , Training & Development Specialist at GGB Bearing Technology Great show - voted 'UP' 3 years ago

David Armano , EVP, Global Innovation at Edelman Thanks for the heads Luke. Glad you like the slideshow. 3 years ago

Micro-Interactions in a 2.0 World (v2)

by David Armano on Jul 15, 2008

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Micro-Interactions in a 2.0 World (v2) — Presentation Transcript