If you have trouble filling your workshops and seminars, chances are that it isn't your promotional efforts. More likely that it's your registration page. Here are the top 3 registration page mistakes that keep your workshop and seminar rooms empty.

1. 3 Registration Page Mistakes
That Keep Your
Workshop Rooms Empty
By Daphne Bousquet, CMP

2. Registration page mistakes
are the main reasons
no one is registering for your
workshops or seminars

3. The purpose of your registration page
is to convert your web traffic
into actual attendees

4. That means it has to SELL.

5. And frankly, most of the
event pages I have seen,
for lack of a better word, stink!

6. Selling is a dirty word to
many seminar leaders,
who just want to teach

7. Get over it!

8. You need people
in your workshop to teach.

9. Without it, you might as well
become a volunteer
at the local community center.

10. You need money in the bank
in order to serve the
people who need you.

11. You can send all the
traffic in the world
through social media

12. or even
pay per click advertising
to your event page,

13. but if it doesn’t do its
primary job of converting
visitors into attendees,

14. you are wasting your
time and money.

15. Here are the
top 3 mistakes on
your registration pages:

16. Mistake #1:
No Headline

17. The headline of your page
should NOT be the
title of your workshop

18. or even worse,
the city and the date

19. You have 5-7 seconds
to capture your visitors’ attention

20. Don’t waste it on a
city and a date
that they can get later

21. Craft a benefit driven headline that
captures your readers’ attention,

22. arouses their curiosity and
makes them want to read on

23. Mistake #2:
Too Many Distractions

24. If you give your visitors the option
to do something other
than register, they will

25. You confuse them,
and a confused mind
never buys

26. Give your registration page
on the net the clean look
of a landing page

27. It will do wonders for
your conversion rates.

28. Mistake #3:
Not Using Enough Space

29. The nice thing about the internet
is that you can use
as much space as you need

30. You don’t have to keep
your copy to the front and back
of an 8-1/2” by 11” page

31. Go on;
add as much copy
as you need to tell
your prospects about your event

32. Tell them:
WHY they need to be there,
how they will BENEFIT and

33. What they would
MISS out on
if they didn’t go

34. Don’t skimp on this

35. In this case,
short is NOT sweet

36. Your prospects have questions

37. It is YOUR job to answer them
before they click away

38. and decide they don’t
need to come to your event.

39. They came to your registration page
because they have a problem,

40. one that your workshop
can solve for them

41. Communicate that
on your registration page.

42. Think of your
registration page
as a conversation
between you

43. and someone who is
interested in your workshop

44. What would you tell them?

45. Why should they come?

46. What will you teach them
and more importantly,

47. How will that benefit them?

48. Are you making any of these mistakes?

49. Make sure you plug the leaks
in your event page and

50. You will see
your registrations increase.

51. For more strategies to fill your
workshops and seminars
without driving yourself crazy,

52. Pick up a copy of my
FREE seminar marketing eBook at
EventStrategySolutions.com