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Facebook for Business


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Facebook for Business

Presented at the Northwestern Ontario Innovation Centre, April 28th, 2011

J. Roberts and J. Aegard
Thunder Bay Public Library

Published in: Business
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Facebook for Business

  1. 1. Facebook: WHY and HOW you can be promoting your business<br />Joanna Aegard & Jesse Roberts<br />April 28, 2011<br />
  2. 2. Agenda<br />9:00 – 10:00 presentation<br />10:00 – 10:30 coffee break<br />10:30 – 11:30 hands-on workshop<br />
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  5. 5. Facebook Facts<br />500+ million users worldwide<br />50% are active on a daily basis<br />Average user has 130 “friends” on Facebook<br />Average user is connected to 80 community pages, groups or events (ex. businesses!)<br />Social Networking in Plain English video by The CommonCraft Show<br />
  6. 6. SO……..<br />Why do you want to be on Facebook?<br />
  7. 7. Facebook Terminology<br />Profile<br />Wall <br />Wall Post<br />Friend<br />Like<br />Join<br />Ads and Pages<br />Events<br />Groups<br />Applications<br />Creeping<br />News Feed<br />
  8. 8. WHY your business needs to be there<br />Online word of mouth<br />Participate in what’s being said about your business<br />Be visible and active in customers everyday lives<br />Search engine optimization<br />It’s FREE!!!!!<br />
  9. 9. HOW you can get started<br />Simple Set-Up:<br />Personal Profile<br />Business Profile<br />Add Content<br />Be Proactive and Enjoy!<br />
  10. 10. Ads and Business Solutions<br />
  11. 11. Creating and Administering Your Page<br />
  12. 12. How Can I Create A Page?<br />
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  15. 15. Fill in the Blanks and Build your Page<br />
  16. 16. Add Pictures and Dynamic Content<br />
  17. 17. Promote with an Ad<br />
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  22. 22. Facebook Ads<br />They make it easy!<br />“Advertising” link at the bottom of every page<br />Fill out the form<br />Pay by click and set daily budget<br />Lots of “help” and tips available<br />Capitalize on target marketing (FB knows a lot about people and you can tap in to that)<br />
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  26. 26. TBPL’s FB Ads Experience<br />Started running ads in February 2010<br />Variety of success in terms of clicks<br />“Likes” went from 100 to over 500 over the course of a year running ads<br />
  27. 27. Best and Worst Ads<br />Clicks: 0<br />Cost: $0<br />Impressions: 5,551<br />Sep 3/10 – Oct 3/10<br />Clicks: 340<br />Cost: $354.79<br />Impressions: 1,497,849<br />Mar 24/11 – April 15/11<br />
  28. 28. Ad Advice<br />Keep tabs on the clicks / budget (if it’s maxing out, considering increasing)<br />You can run multiple ads at the same time, so can experiment with graphics / copy and go with the one that’s working <br />Mine the data (and “Help”) FB provides <br />
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  30. 30. A Few More Tips<br />Use “mash ups” but understand how they work<br />Facebook status (not links) to Twitter<br />Blogger’s widgets (pulls FB status)<br />Savvy vendors (eg. Our online book clubs)<br />Explore the REST of the social Web! We are also on: <br />Flickr, YouTube, Delicious , Blogger and Wordpress, Google Maps...looking in to QR codes<br />Use Facebook for your personal and professional networking, not just business<br />Be there – every day, or more often!<br />
  31. 31. Beware...<br />
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  33. 33. Happy Facebooking<br />Facebook Coach  <br />Still have questions about Facebook?<br />We can continue to help!<br />Call 684-6819 to book your private one-hour session with a Facebook Coach in the Waverley Training Lab<br />A variety of dates and times are available<br />
  34. 34. More Happy Facebooking…<br />Books available through TBPL<br />Helpful videos on Youtube:<br />Facebook for Business: page vs. place<br /><br />Facebook for Business:<br /><br />Social Networking in Plain English<br /><br />Social Media Revolution (be a part of it!)<br /><br />
  35. 35. Thank you!<br />Joanna Aegard<br /> Head, Virtual Services<br /><br /> 684-6819<br />Jesse Roberts<br /> Head, Reference Services<br /><br /> 624-4203<br /> ...AND...<br /><br /><br /><br /><br /><br /><br /><br />