My presentation from my solo session during the pre-con portion of InternetSummit 2010.

1. State of Search Marketing
What options are there, the new
opportunities in social media, what’s
working, what’s not
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2. Google.
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3. Google Dominates
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4. Google Instant
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5. Google Instant
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6. Google Instant
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7. Google Preview
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8. Google Adds Social
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9. Google Adds Social
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10. Google Adds Social
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11. Google Trends
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12. Google Personalized Search
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13. Google Knows Where You Are
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14. Google Local
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15. Google Local
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16. Google Local
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17. Google Local
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18. Google Local
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19. Google Reviews
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20. Google Reviews
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21. Google Mobile
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22. Google Mobile
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23. Bing
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24. Bing
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25. Bing
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26. Bing
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27. Bing
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28. Bing
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29. Yahoo!
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30. Yahoo!
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31. Yahoo!
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32. Paid Search
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33. Paid Search
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34. Paid Search - AdWords Campaign
Experiments
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35. Paid Search - AdWords Campaign
Experiments
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36. Paid Search
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37. Facebook
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38. Facebook
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39. Facebook
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40. Twitter
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41. Twitter
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42. Remarketing
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43. Remarketing w/o Visiting
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44. The “Next” Google
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45. Web Spam
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46. Actionable Items
• Make sure your site follows all design
standards
• Meta description tags matter
• Get social
• List your business no matter if b2b or b2c
• Paid Search: Site links, site targeted display
• Remarketing: You paid for that visitor, get the
most out of them
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