Crunch is a digital recruitment marketing agency that is a Google Premier Partner. They have expertise in optimizing clients for Google for Jobs, which is Google's new job search tool. Crunch offers a Google for Jobs audit that assesses how ready a client's jobs listings are to be displayed and ranked in Google for Jobs search results. The audit provides an optimization score and plan to help clients improve their performance on Google for Jobs.

1. How ready are you?

2. • Less an agency, more an extension of the team
• 1st Recruitment specialist Google Premier Partner in the UK
• 10 years in digital recruitment marketing
• 9.3/10 score on the RAR+ (recommended agency roster)
• A top 2% online advertising agency (according to Google)
• Our ethos: every click is a person
Simply, we exist to power your digital recruitment marketing.

4. We believe there are 4 corners of the internet. These
correlate very closely with how we behave online.
Including each of these in every strategy is crucial to its
success.
Search
The most active audience. We’re actively looking for something.
Social
Passive audience, in ‘engaged’ mode. Looking to socialise and often pass
the time.
The Wider Web
Passive audience, in ‘browsing’ mode. Apps and websites, typically in
reading or researching mode.
Entertainment
Super passive audience in ‘time out’ mode. Gaming and watching Netflix
or catch-up TV.

6. CONNECT
This is the first part of the conversation. The introductions, the
personality and the rapport building.
KPIs: number of people connected with

7. CONSIDER
Here’s the actual conversation. The trust building, the
specific information, and the meat on the bones.
KPIs: number of people considering.

8. CONVERT
Now that we’ve build trust and rapport, and the prospect knows that the
opportunity is right for them, we can ask them to apply. And they’ll be 33% more
likely to do so, after spending 50% less money.
KPIs: number of people applying for jobs.

9. Cold
Audience
Engaged
Audience
Engaged
Website
Visitors
Lookalike
Audience
Engage with
Campaign
Job
Application
Applicants
Clicks to
Website
The Convert phase is what well be talking about today.

10. Tim Sackett
Recruiter & Industry Commentator
(Recruiting Future Podcast)
“Companies who are ignoring
google for jobs, are really
ignoring, potentially, 40-50% of
their traffic for applicants going
away”

11. It’s a scary place.

12. worldwide searches per day
(that’s six billion, five hundred eighty-six million,
thirteen thousand, five hundred and seventy-four in
case you were wondering)

13. Spent on search
every day
Job searches
every day
Job searches start with
Google
85k>1hr 70%

14. Other than the scale
and dominance of
Google in search, the
technology behind
Google for Jobs is
what sets it apart.
Cloud Jobs API Cloud
Job Discovery is The
first vertical pre-trained
machine learning model
from Google.

15. Customer Service Jobs
Google AdWords Ads
Organic Search Results

16. Customer Service Jobs
Google AdWords Ads
Organic Search Results
(nothing above the fold)
Google for Jobs

17. Google announced its Google for
Jobs USA rollout in June. And when
they did so, they hinted at a select
few launch partners.
These included:
• LinkedIn
• Facebook
• Glassdoor
• Monster
• CareerBuilder

18. As soon as it launched, we took a
look under the bonnet and saw that
a number of career sites were being
pulled in directly (not just the launch
partners we were expecting).
Naturally, we did some digging to
find out why and have been advising
clients what they need to do.

19. Google is the biggest search engine in the world.
Google sees the majority of searches in the
world, so they know exactly what the world
searches for, what words are used and when.
This means they know exactly how people go
about their job searches. Based on this, it’s
released the most comprehensive job search
tool yet.
Jobs can be filtered by:
• Category
• Title
• Date posted
• Type
• City
• Company Type
• Employer

20. - Many US careers sites that weren’t ready
reported a 50% drop in traffic
- When released in the UK, it will introduce
a level of SEO not previously available to
employer brands
- UK job search functionality is
currently being tested, although there is
no clear release date for the UK
£1,500

21. The core aspect of our audit is a readiness and
optimisation score. This will help pinpoint how close
to being Google for Jobs ready you are - and how
well your job listings are likely to perform.
After the audit, you will have definitive answers for:
1. If your jobs will be displayed.
2. If you will be able to report on them.
3. How well they will rank in search results.
We will also provide a playbook to highlight what
needs to be done to be ready and fully optimised.

22. Google have named Crunch the UK's Number 1
recruitment digital agency to support Google for
Jobs.
Crunch's Google for Jobs: Audit is the solution to
enable you to establish how far away from being
ready you are and how optimised your results will
be.
We will also provide you with a playbook for what
you need to do next.
Number 1 recruitment
Agency in the UK according
to Google
Google Premier partner
(Red Badge)
We have had access to Google
for Jobs before its USA
release and understand how it
works and how it’s implemented
Every member of staff at
Crunch is Google qualified

23. Louis Halton Davies
Technical Consultant
01792 468004
07506 752575
louis.halton.davies@crunchsimplydigital.com