WHAT KIND OFMEDIA INSTITUTIONMIGHT DISTRIBUTEYOUR FILM?Daniel Kelly
We had to pick a institution which woulddistribute our film.With our film being ahorror genre , we diced from our research ofhorror films. Find films just like ours and seewho distrusted their films , to use for our film
Our chosen institution andwhy…Paramount Pictures :- Paranormal Activity was a major film that wegot the idea from for our film.We felt like weneeded a top company distributor for our filmto gain recognition as we havent got any mainstream actors for our film.And paranormalactivity was a such a successes in how it wasdisrupted though marketing .We felt thatparamount pictures could crate the sameimpact which they done for paranormalactivity for ‘Apartment 6’ .On the openingweekend they made around £3,593,762 on boxoffice , therefore the distributor made a goodimpact to help get the public to watch this filmand we feel with have our film havingsimilarities and same genre , this can work justas good.
Paranormal activity The way that Paranormal activity was marketed was that Mr. Greenstein saidthe focus throughout has been to sell "ParanormalActivity" as an experiencerather than just a movie. Instead in there trailers , they didn’t show the mainhorror scenes in most adverts , they wanted to build suspense and they showedpeoples reactions when they done mid night screenings in los angels for apreview. Instead of showing the main parts , and just people reaction , this keptthe audience on the edge of there seats and made them all want to join in withthat experience. By the end of the weekend, Then they waned ti create a viral buss , so paramount on Oct. 5 stated that thefilm would receive a wide release once it hits 1 million demands on its Eventfulpage.The "Demand" ticker had surpassed 860,000 by mid-afternoon Friday,nearly triple the amount of demands logged 72 hours prior, with "ParanormalActivity" becoming a recurring trending topic onTwitter during the midnighthour for several consecutive weeknights.A sponsoredTwitteraccount,@TweetYourScream, already has over 4,700 followers, and a Facebookpage currently reaches more than 47,000 fans whove been uploading their videoreactions to the film. They went for a viral campaign , and as you can tell from the statistics that itcertainly has worked and the help of word from mouth telling everyone a boutthe ‘experience’ that they had , got everyone involved about this film.
Paranormal activity was a success and the‘experience ‘ idea worked tremendously well.With our film similar to this , we feel thatfrom the results of paranormal activity , thatparamount could do the same job forapartment 6 if not even better.Therefore , wechosen Paramount as our distributor.