3. The Vision & Mission
MISSION
VISION 1. International Standard
2. Funding Platform
3. Managing and Enhancing
“Provision of English School System-Standard
4. Collaborate with
Medium School in EduPreneurs in establishing
Malaysia with schools in Malaysia
5. Collaborate with
affordable system Government
and supporting the 6. Provision of Certified English
Medium Teachers and
eco-system for Administrator
expansion” 7. Promotion and recruitment
of students
4.
5. The Business Model
Value Proposition
1. Affordable English Medium School.
2. Compliant to International Standard
e.g. IB, GCSE
3. Incorporating BM , Mandarin & other
language option
4. Incorporating Creative Discipline
e.g. Music, Arts, Design and Robotic
Science
5. Incorporating Physical Well-Being –
Gymnast, Dance & Martial Arts
6. The Business Model
Customer Customer Channels
Segments Relationships
Kindergarten
1. Malaysian Middle Class Website
Association Promoter
that want their children to
be educated with English School & Academic Team Social-Media
Medium Sales & Marketing Team PR Articles
2. City-Urban resident in Trust Fund Promoter Social Events
Klang Valley & Other Cities Co-Op Promoter School Open Day
in Malaysia
3. Private-funded Education Group-On Promotion
Institution
7. The Business Model
Key Partnership
Key Resources 1. Kindergarten
Key Activities 2. International Academic
1. Financial Capital via Trust Authority – GCSE, IB, Int.
Funds, Co-Op Funds, Universities
Association Funds 1. Collaboration – Gov,, Int. 3. Malaysia Private University
2. Board of Committee Academic Standard, 4. Insurance Corporations
3. Management & Education Industry 5. Property Developers
Academic Team 2. Promotion & Recruitment 6. NGO – Parents/Children
4. System Promoter 3. School System & Facilities 7. Philanthropy Group
5. Land & Building Assets 4. Academic & 8. MNC – CSR Program
Administration Team
8. The Business Model
Cost Structures Revenue Streams
1. School Building, Land & Facilities 1. Philanthropy & MNC – CSR
2. Manpower – Academic, 2. Sponsorship & Donation
Administration 3. Student Fees
3. Operation Expenses – Rental – 4. International Grants
ICT, School Building 5. Student Material Mark-Up
4. Licensing & Certification 6. Holiday Program – Mass Market
5. Government MOE Application
6. Association & Co-Op Admin &
Management Team
9.
10. Board of Directors
Management Team
Academic Team
Primary 1-6
IB + CGSE
School Rental
School ICT
CAPEX + OPEX
District of School Operations
TIPPS Framework
Student Affair
Members | Vision | Mission | Direction
Trust | Cooperation | Venture Investment
Branding & Franchise
Secondary 7-12
MOE Compliance
Public Relations
11. Cost + Investment
Initial Capital Operations Key Competitive Areas
Management Team School Facilities English Medium
BOD
Financial System School ICT Int. Universities Tie-up
Fund Raising School Equipment Local Private Uni. Tie-up
Targeted School District Security MNC Sponsor
(School Rental)
IB & CGSE Standard Academic & Admin Team Mandarin, BM
MOE Registration Marketing & Promotion Creative Dev &
Independent Learning
Interim Office Events & PR Technical Foundation:
Science, Arts & Maths
12.
13. Key Criteria
O 50 members as start
O Key Define Business Areas
O 30k provision by government
O Subsidies loan of 10mil by Bank Negara
O Interest less then 4%
14. Key Activities
O Provision of English Medium School
O Provision of English School Franchise &
Licensing
O Ability to acquire building, trade and
provision of services
O Provision of Entrepreneurial seed capital
for school establishment
O RM500 membership fees (lifetime) and 90%
is converted into share.
O 50 members x RM500 = RM25,000
15.
16. USJ19 Mall Millennium Sq. Zenith Corp
Serving Section 14 PJ Park, Kelana
USJ, Subang, Putra
Heights,
Serving
PJ District
Jaya
Residence Serving
Residence
200,000 household Kelana, PJ, Ara D’sara
150,000 household
Populations Residence
Populations
700,000 200,000 household
400,000
Est. Market Size Populations
Est. Market Size
35,000 students 800,000
20,000 students
Est. Market Size
40,000 students
17. To Be Confirm To Be Confirm
The Zest,
Bandar Kota Shah Alam,
Kinrara Kemuning Setia-Eco Park
Serving Serving Serving
Puchong, S.Petaling, Shah Alam, Klang Shah Alam
S.Kembangan Residence Residence
Residence 200,000 household 300,000 household
300,000 household Populations Populations
Populations 450,000 700,000
700,000 Est. Market Size Est. Market Size
Est. Market Size 25,000 students 35,000 students
35,000 students
18. Other Districts in Consideration
Kajang
Klang Rawang
Semenyih
Kota
Kepong Cheras
Damansara
19.
20. Task & Responsibilities
What Who When
MOE Regulations
Yayasan Regulations
Co-Op Regulations
IB & CGSE Standard
Social Media - Recruitment
Business Plan
Financial Plan
Brand Standard
Interim Office
MNC & Philanthropy Sponsor
BoD Recruitment
Academic Team
Operation SoP