Submit Search
Upload
TheTrendwatch #10
•
8 likes
•
6,264 views
damoncb
Follow
More Trends? Visit http://www.thetrendwatch.com or http://www.facebook.com/thetrendwatch
Read less
Read more
Technology
Self Improvement
Slideshow view
Report
Share
Slideshow view
Report
Share
1 of 140
Download now
Download to read offline
Recommended
TheTrendWatch #01
TheTrendWatch #01
damoncb
TheTrendwatch #10bis (luxury)
TheTrendwatch #10bis (luxury)
damoncb
TheTrendWatch #13 'Give a Shit!'
TheTrendWatch #13 'Give a Shit!'
damoncb
Succeeding Internationally with your Social Media strategy
Succeeding Internationally with your Social Media strategy
Vanksen
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)
Gerd Leonhard
TheTrendWatch#16
TheTrendWatch#16
damoncb
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Interact
Get Social
Get Social
Sam Levin
Recommended
TheTrendWatch #01
TheTrendWatch #01
damoncb
TheTrendwatch #10bis (luxury)
TheTrendwatch #10bis (luxury)
damoncb
TheTrendWatch #13 'Give a Shit!'
TheTrendWatch #13 'Give a Shit!'
damoncb
Succeeding Internationally with your Social Media strategy
Succeeding Internationally with your Social Media strategy
Vanksen
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)
Gerd Leonhard
TheTrendWatch#16
TheTrendWatch#16
damoncb
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Interact
Get Social
Get Social
Sam Levin
Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013
dentsu
Cannes Lions 2015: 9 inspiring trends
Cannes Lions 2015: 9 inspiring trends
Natalia Hatalska
What Happened in 2013: In an Alphabetical Order
What Happened in 2013: In an Alphabetical Order
Natalia Hatalska
Cmps 20110222 Social Media Lite
Cmps 20110222 Social Media Lite
Assaf Landau
Cannes Lions 2016 Trends
Cannes Lions 2016 Trends
Havas Media
“How can we face Facebook?”
“How can we face Facebook?”
Coreconsulting
Social Web Manager Overview
Social Web Manager Overview
PSC Group
Digital Trends | Patrick Collings 2008
Digital Trends | Patrick Collings 2008
Patrick Collings
15 Trends & Microtrends You Can Spot From Cannes Lions 2013 Winners
15 Trends & Microtrends You Can Spot From Cannes Lions 2013 Winners
Natalia Hatalska
Future Of Social Media Entertainment
Future Of Social Media Entertainment
Gary Hayes
Shape and shake
Shape and shake
Kikk Festival
Cannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & Trends
M S
Edelman DERT Trend Report Nov '11
Edelman DERT Trend Report Nov '11
Edelman
2014 #Canneslions Review : "Big Emotion"
2014 #Canneslions Review : "Big Emotion"
Bridget Jung
2013 #Canneslions Review by DigitasLBi
2013 #Canneslions Review by DigitasLBi
Bridget Jung
Platform Revolution - Ch 01 Intro: How Platforms are Changing Commerce
Platform Revolution - Ch 01 Intro: How Platforms are Changing Commerce
Marshall Van Alstyne
TRENDSDAY - Dark Side of the Trends
TRENDSDAY - Dark Side of the Trends
heaven
Cannes Lions 2015 Highlights
Cannes Lions 2015 Highlights
Ilker Ergen
Digitz: Digital Trends Report -March 2016
Digitz: Digital Trends Report -March 2016
Azam J. Khan
JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)
J. Walter Thompson Intelligence
TheTrendwatch #09
TheTrendwatch #09
damoncb
What's Hot (Electronic Business Group - Paris - June 17, 2010)
What's Hot (Electronic Business Group - Paris - June 17, 2010)
damoncb
More Related Content
What's hot
Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013
dentsu
Cannes Lions 2015: 9 inspiring trends
Cannes Lions 2015: 9 inspiring trends
Natalia Hatalska
What Happened in 2013: In an Alphabetical Order
What Happened in 2013: In an Alphabetical Order
Natalia Hatalska
Cmps 20110222 Social Media Lite
Cmps 20110222 Social Media Lite
Assaf Landau
Cannes Lions 2016 Trends
Cannes Lions 2016 Trends
Havas Media
“How can we face Facebook?”
“How can we face Facebook?”
Coreconsulting
Social Web Manager Overview
Social Web Manager Overview
PSC Group
Digital Trends | Patrick Collings 2008
Digital Trends | Patrick Collings 2008
Patrick Collings
15 Trends & Microtrends You Can Spot From Cannes Lions 2013 Winners
15 Trends & Microtrends You Can Spot From Cannes Lions 2013 Winners
Natalia Hatalska
Future Of Social Media Entertainment
Future Of Social Media Entertainment
Gary Hayes
Shape and shake
Shape and shake
Kikk Festival
Cannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & Trends
M S
Edelman DERT Trend Report Nov '11
Edelman DERT Trend Report Nov '11
Edelman
2014 #Canneslions Review : "Big Emotion"
2014 #Canneslions Review : "Big Emotion"
Bridget Jung
2013 #Canneslions Review by DigitasLBi
2013 #Canneslions Review by DigitasLBi
Bridget Jung
Platform Revolution - Ch 01 Intro: How Platforms are Changing Commerce
Platform Revolution - Ch 01 Intro: How Platforms are Changing Commerce
Marshall Van Alstyne
TRENDSDAY - Dark Side of the Trends
TRENDSDAY - Dark Side of the Trends
heaven
Cannes Lions 2015 Highlights
Cannes Lions 2015 Highlights
Ilker Ergen
Digitz: Digital Trends Report -March 2016
Digitz: Digital Trends Report -March 2016
Azam J. Khan
JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)
J. Walter Thompson Intelligence
What's hot
(20)
Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013
Cannes Lions 2015: 9 inspiring trends
Cannes Lions 2015: 9 inspiring trends
What Happened in 2013: In an Alphabetical Order
What Happened in 2013: In an Alphabetical Order
Cmps 20110222 Social Media Lite
Cmps 20110222 Social Media Lite
Cannes Lions 2016 Trends
Cannes Lions 2016 Trends
“How can we face Facebook?”
“How can we face Facebook?”
Social Web Manager Overview
Social Web Manager Overview
Digital Trends | Patrick Collings 2008
Digital Trends | Patrick Collings 2008
15 Trends & Microtrends You Can Spot From Cannes Lions 2013 Winners
15 Trends & Microtrends You Can Spot From Cannes Lions 2013 Winners
Future Of Social Media Entertainment
Future Of Social Media Entertainment
Shape and shake
Shape and shake
Cannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & Trends
Edelman DERT Trend Report Nov '11
Edelman DERT Trend Report Nov '11
2014 #Canneslions Review : "Big Emotion"
2014 #Canneslions Review : "Big Emotion"
2013 #Canneslions Review by DigitasLBi
2013 #Canneslions Review by DigitasLBi
Platform Revolution - Ch 01 Intro: How Platforms are Changing Commerce
Platform Revolution - Ch 01 Intro: How Platforms are Changing Commerce
TRENDSDAY - Dark Side of the Trends
TRENDSDAY - Dark Side of the Trends
Cannes Lions 2015 Highlights
Cannes Lions 2015 Highlights
Digitz: Digital Trends Report -March 2016
Digitz: Digital Trends Report -March 2016
JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)
Viewers also liked
TheTrendwatch #09
TheTrendwatch #09
damoncb
What's Hot (Electronic Business Group - Paris - June 17, 2010)
What's Hot (Electronic Business Group - Paris - June 17, 2010)
damoncb
TheTrendWatch #04
TheTrendWatch #04
damoncb
TheTrendwatch #11
TheTrendwatch #11
damoncb
Social Media Guide
Social Media Guide
damoncb
TheTrendWatch #12
TheTrendWatch #12
damoncb
TheTrendwatch #07
TheTrendwatch #07
damoncb
EBG "What's Hot?" (June 29, 2010)
EBG "What's Hot?" (June 29, 2010)
damoncb
TheTrendWatch #05
TheTrendWatch #05
damoncb
TheTrendWatch #02
TheTrendWatch #02
damoncb
TheTrendWatch#18
TheTrendWatch#18
damoncb
TheTrendwatch #09bis (true lies)
TheTrendwatch #09bis (true lies)
damoncb
Social Networks Key Data (Europe - September 2010)
Social Networks Key Data (Europe - September 2010)
damoncb
FullSIX Agency Presentation (Summer 2010)
FullSIX Agency Presentation (Summer 2010)
damoncb
TheTrendWatch#17
TheTrendWatch#17
damoncb
TheTrendWatch#15
TheTrendWatch#15
damoncb
You Game?
You Game?
damoncb
What the fuck is Bra(i)nding?
What the fuck is Bra(i)nding?
damoncb
Viewers also liked
(18)
TheTrendwatch #09
TheTrendwatch #09
What's Hot (Electronic Business Group - Paris - June 17, 2010)
What's Hot (Electronic Business Group - Paris - June 17, 2010)
TheTrendWatch #04
TheTrendWatch #04
TheTrendwatch #11
TheTrendwatch #11
Social Media Guide
Social Media Guide
TheTrendWatch #12
TheTrendWatch #12
TheTrendwatch #07
TheTrendwatch #07
EBG "What's Hot?" (June 29, 2010)
EBG "What's Hot?" (June 29, 2010)
TheTrendWatch #05
TheTrendWatch #05
TheTrendWatch #02
TheTrendWatch #02
TheTrendWatch#18
TheTrendWatch#18
TheTrendwatch #09bis (true lies)
TheTrendwatch #09bis (true lies)
Social Networks Key Data (Europe - September 2010)
Social Networks Key Data (Europe - September 2010)
FullSIX Agency Presentation (Summer 2010)
FullSIX Agency Presentation (Summer 2010)
TheTrendWatch#17
TheTrendWatch#17
TheTrendWatch#15
TheTrendWatch#15
You Game?
You Game?
What the fuck is Bra(i)nding?
What the fuck is Bra(i)nding?
Similar to TheTrendwatch #10
10 key trends to watch for 2014 from GlobalTrends.com
10 key trends to watch for 2014 from GlobalTrends.com
Tracey Keys
Twitter Deck
Twitter Deck
Jason Moser
Bmma digit 2014 patrick willemarck
Bmma digit 2014 patrick willemarck
BMMA - Belgian Management and Marketing Association
Fti journalism trends_2019_final
Fti journalism trends_2019_final
Robert Kostka-Zawadzki
Evolution of Social Media and its effects on Knowledge Organisation
Evolution of Social Media and its effects on Knowledge Organisation
Collabor8now Ltd
Comm303 tech
Comm303 tech
tmlacr01
Technology in the future
Technology in the future
MSimmons83
Media Corporation Product PortfolioThis is a portfolio, devel.docx
Media Corporation Product PortfolioThis is a portfolio, devel.docx
andreecapon
Consumer habits changing ICT - Consumerization of IT
Consumer habits changing ICT - Consumerization of IT
Mark Mueller-Eberstein
NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015
VML South Africa
Wave 2 - Mobility | UM | Social Media Tracker
Wave 2 - Mobility | UM | Social Media Tracker
UM Wave
Data everywhere-lessons-from-big-data-in-the-television-industry-altimeter-group
Data everywhere-lessons-from-big-data-in-the-television-industry-altimeter-group
Susan Etlinger
dentsu 2022 media trends
dentsu 2022 media trends
dentsu
Identifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growth
Ellen Rotenberg
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POV
Havas
The Multiscreen Dayparting Playbook
The Multiscreen Dayparting Playbook
BBDO
Dim pp
Dim pp
Daniel Ku
The Business Value of Social Media
The Business Value of Social Media
Nikhil Jagtiani
FMCG Digital Overview
FMCG Digital Overview
Tim Sparke
Unit 8 Assignment 1 task 2
Unit 8 Assignment 1 task 2
charliebunn25
Similar to TheTrendwatch #10
(20)
10 key trends to watch for 2014 from GlobalTrends.com
10 key trends to watch for 2014 from GlobalTrends.com
Twitter Deck
Twitter Deck
Bmma digit 2014 patrick willemarck
Bmma digit 2014 patrick willemarck
Fti journalism trends_2019_final
Fti journalism trends_2019_final
Evolution of Social Media and its effects on Knowledge Organisation
Evolution of Social Media and its effects on Knowledge Organisation
Comm303 tech
Comm303 tech
Technology in the future
Technology in the future
Media Corporation Product PortfolioThis is a portfolio, devel.docx
Media Corporation Product PortfolioThis is a portfolio, devel.docx
Consumer habits changing ICT - Consumerization of IT
Consumer habits changing ICT - Consumerization of IT
NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015
Wave 2 - Mobility | UM | Social Media Tracker
Wave 2 - Mobility | UM | Social Media Tracker
Data everywhere-lessons-from-big-data-in-the-television-industry-altimeter-group
Data everywhere-lessons-from-big-data-in-the-television-industry-altimeter-group
dentsu 2022 media trends
dentsu 2022 media trends
Identifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growth
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POV
The Multiscreen Dayparting Playbook
The Multiscreen Dayparting Playbook
Dim pp
Dim pp
The Business Value of Social Media
The Business Value of Social Media
FMCG Digital Overview
FMCG Digital Overview
Unit 8 Assignment 1 task 2
Unit 8 Assignment 1 task 2
Recently uploaded
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Product Anonymous
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Rustici Software
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Miguel Araújo
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
apidays
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
lior mazor
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
apidays
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Zilliz
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
Dropbox
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
Zilliz
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Nanddeep Nachan
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
sudhanshuwaghmare1
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
apidays
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Igalia
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
MIND CTI
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
Overkill Security
Recently uploaded
(20)
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
TheTrendwatch #10
1.
TheTrendWatch
by FullSIX Group 1 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
2.
Future is about
breakthrough, not incremental evolution. 2 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
3.
e’re in the
midst of a sea change… As of March 2009, we now spend more time social networking than emailing. Around the globe, social technology is introducing new consumer behavior, which in turn, is sprouting disruptive business and communication models. And with a massive Google Wave heading to shore, the forecast calls for a higher frequency of creative destruction. In these frenzied waters, incremental evolution may help a business model survive, but not thrive. The future is about breakthrough. And it belongs to the business models that adapt quickly to movements in social behavior and technology. So grab a board, paddle out with us and examine 10 new business and communication models that are positioned for a killer ride. 3 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
4.
2007
Facebook users = population of Italy (50 million) 2008 Facebook users = population of Russia (140 million) 2009 Facebook users = population of USA (300 million) 4 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
5.
Sources: Socialnomics -
http://socialnomics.net/ 5 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
6.
#1
Enhanced Reality Because reality bites... 6 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
7.
Most parents, at
one time or another, have scolded their kids for spending too much time in the virtual world. “Go outside and play in the real world”, they’ve cried. What will kids think tomorrow, when they see a bunch of grownups walking around, blurring the lines between what’s virtual and what’s real? Dubbed AR, Augmented Reality technology uses a smartphone’s camera, GPS, and compass, to overlay virtual information on top of one’s real world surroundings. Part useful, part captivating, AR can also be bundled to emit buzz. 7 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
8.
1 out of
9 french households have a WII (3 ,2 million) 83% of WII players play as a family 25% of WII players are 35-50 Y.O. Source: Institut GFK (mai 2009) - OpinionWay (2008) 8 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
9.
9
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
10.
10
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
11.
11
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
12.
12
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
13.
13
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
14.
14
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
15.
Sources: Fujitsu U-Scan
- http://www.fujitsu.com/ 15 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
16.
16
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
17.
17
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
18.
18
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
19.
19
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
20.
20
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
21.
21
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
22.
22
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
23.
23
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
24.
24
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
25.
The most powerful
brand experiences enliven the senses. By helping consumers master their surroundings, AR is like adding a 6th sense to your overall brand experience. 25 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
26.
#2 Geospatial Intelligence
The location of anything is everything! 26 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
27.
We live in
the Global Location Age. ‘Where am I?’ is being replaced by ‘Where am I in relation to everything else?’ The answer to the emerging question ‘Where am I in relation to everything else?’ is a new business opportunity for every brand. The more we go mobile, the more we will question our surroundings. Brands that proactively deliver real- time contextual answers will be a point of interest on the map and in social networks (where everywhere we go/everything we consume is shared). 27 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
28.
USA
33% percent of consumers are interested in using their cell phones to find local businesses and products. EUROPE 52% of smartphone owners with mobile Internet are interested in using mobile geo-localized services. Sources: 2008, Jupiter /Forrester Research 28 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
29.
29
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
30.
30
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
31.
31
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
32.
32
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
33.
33
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
34.
34
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
35.
By meeting our
need for geospatial intelligence, brands can move potential customers from Point A (aware of products & services) to Point B (buyers based on geospatial intelligence). 35 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
36.
#3 C-commerce Introducing
'Content Commerce' 36 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
37.
Retail and the
entertainment industry have always been close. But with the explosion of interactive video, they’re about to be joined at the hip. C-commerce enables viewers to click on video content and buy items as they watch. For Fight Club fans, it looks like the Ikea catalogue scene you loved is now a reality. 37 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
38.
According to ComScore,
Youtube became the second worldwide search engine. In January 2009, U.S. Internet users viewed 14.8 billion online videos during the month… Every minute they watched the equivalent of every radio and TV show ever created since 1940 in france. The French “INA archives” (European leader) managed to digitalize only 250,000 docs over the past 40 years! 38 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
39.
USA
42 hours/week entertainment (all screens) 42 hours/week working 42 hours/week sleeping EUROPE 32 hours/week entertainment (all screens) 49 hours/week working 42 hours/week sleeping Sources: Council for Research Excellence and Nielsen, March 2009 39 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
40.
40
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
41.
41
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
42.
42
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
43.
43
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
44.
44
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
45.
45
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
46.
Content will increasingly
drive commerce. 46 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
47.
#4 Cross-screen Walk
through the new consumer path. 47 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
48.
The media universe
is expanding and media consumption is up on all screens. What this means to marketers is game changing: the message will need to be accessible when, where and how consumers want it, with a tailored added value. 48 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
49.
Let’s transform fragmentation
into synergy... In France, any person over 13 is exposed to 38,6 multimedia screen per day (+13,9% compared to 2005) 49 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
50.
50
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
51.
51
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
52.
52
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
53.
53
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
54.
54
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
55.
55
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
56.
m: 1
56 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
57.
57
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
58.
58
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
59.
59
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
60.
60
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
61.
61
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
62.
62
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
63.
63
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
64.
64
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
65.
65
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
66.
The emerging communication
model is the game-scenario vs. movie storytelling. Brands that breakthrough will create a game-like environment, where consumers “live inside” the communication, follow their own path and personalize the experience. 66 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
67.
#5 Micro-commerce Digital 'a
la carte' 67 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
68.
For over a
decade, there have been big promises for micro-payment solutions. Yet we’ve only seen small change; unless, of course, you consider a little platform called iTunes. And with the iPhone OS 3.0 enabling in-app payments, Apple is poised to once again make small change add up quickly; and so too will every other brand as micro-commerce goes macro. 68 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
69.
According to NPD
MusicWatch (2009), when it comes to the unit-sales volume of music sold at retail – including paid digital music downloads and CDs – Apple iTunes leads in the U.S. with 25 percent of music units sold, which is up from 21 percent in 2008 and 14 percent in 2007. Walmart (including Walmart, Walmart.com, Walmart Music Downloads) remains in second position with 14 percent of music volume sold at their stores and Web sites with Best Buy ranked third. 69 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
70.
Apple's App Store
could emerge a $1.2 billion business by the end of 2009... 70 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
71.
71
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
72.
72
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
73.
73
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
74.
74
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
75.
75
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
76.
Micro-commerce is activating
new revenue streams for digital media, and all companies. Offering up goods and services in micro-payments can help virtually any brand convert pre- meditated consumer behavior into impulse purchase decisions. 76 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
77.
#6 Talkin’world Are
you talking to me? 77 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
78.
If your fridge,
your plants or anything in your house could talk, they would probably have a lot to say. Imagine your secretary buzzing you, “I’ve got Rose on line 2, she says she desperately needs water.” What will happen when you forget to water Rose? Will she send a last tweet alerting your friends of neglect? As more objects ‘informationalize’, they could become powerful communication channels of their own. 78 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
79.
1,5 billion Coca-Cola
bottles are sold everyday, 45 million every hour, 750,000 buyers every minute... The best score ever for a TV show broadcast by CBS is 10 million viewers. Every month CNN attracts 72 million people. Coca-Cola does the same in less than 2 hours. 79 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
80.
80
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
81.
81
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
82.
82
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
83.
83
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
84.
84
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
85.
Objects as channels
could be an endearing way to engage consumers and build social interaction around a product. Brands now have their own free media! 85 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
86.
#7 Ground-swell surfing
Find the best spot. 86 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
87.
Wind speed, duration
and fetch are three main factors in the ocean that produce groundswell waves (a.k.a. surfer’s gold). These same three factors are at work online: new social technology is emerging swiftly (speed), all segments are spending more time social networking (duration) in every corner of the globe (fetch). The net effect has been golden for business models old and new that are positioning themselves for the ride. 87 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
88.
Research findings of
Dr. Cameron Marlow, the “in- house sociologist” at Facebook, suggests that the average number of “friends” in a Facebook network is 120, consistent with the Dunbar number. 88 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
89.
89
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
90.
90
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
91.
91
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
92.
92
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
93.
93
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
94.
94
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
95.
95
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
96.
96
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
97.
97
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
98.
98
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
99.
99
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
100.
100
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
101.
101
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
102.
Even the most
traditional businesses can benefit from the ground-swell by reorganizing how production and consumption are organized (vs. merely how goods and services are bought and sold). By incentivizing individual production/ action, any social brand/platform can amass a following and affect global change. 102 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
103.
#8 Data wars
The race for the web 3.0 103 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
104.
If Facebook were
a country it would be the world’s 4th largest between the United States and Indonesia; a “social graph” of this size hides untapped resources for any brand. In the past, Facebook’s data would have been daunting to extract and make sense of. But with advancements in data visualization technology, it’s becoming easier to understand complex patterns and correlations. And as Facebook (and soon Twitter) welcomes foreign exploration, new streams of revenue will be visualized and the data war will only escalate. 104 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
105.
By 2011, the
digital universe will be 10 times the size it was in 2006. 105 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
106.
106
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
107.
107
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
108.
108
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
109.
109
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
110.
110
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
111.
111
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
112.
112
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
113.
113
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
114.
The benefits of
data visualization are enormous. From an R&D perspective, it’s a way to gain new insight into complex social behavior. From a sales and marketing perspective, it's a platform for showcasing products and services in the context of the cultural interaction that surrounds them. 114 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
115.
#9 Freemium model
Why $0.00 Is the Future of Business 115 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
116.
Chris Anderson’s theory
on Free has been contentious. And rightly so; it seems risky to give away goods and services we typically charge for. On the flip side, it’s precarious to rely on advertising to sell ‘me-too’ goods and services amidst the clutter. To breakthrough, it increasingly pays to let a mass audience experience a brand’s value proposition gratis. Because when a brand nails that experience, people will line up to pay for premium goodies that are hiding behind the curtain. 116 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
117.
117
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
118.
118
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
119.
119
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
120.
120
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
121.
121
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
122.
122
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
123.
123
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
124.
124
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
125.
125
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
126.
126
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
127.
127
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
128.
128
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
129.
129
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
130.
In communications, tension
helps a message to breakthrough. Freemium, on the other hand, applies tension to convert basic goods/services to premium ones. “Information wants to be free. Information also wants to be expensive… That tension will not go away.” – Steward Brand 130 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
131.
#10 The long
tail vs. DNA-generated The future of ultra-customization 131 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
132.
The problem with
the Long Tail is that superficial nuances in pre-manufactured product lines are flawed. Take drugs for example. Due to differences in DNA, up to 60% of the most common drugs today are associated with side affects. Imagine the brand opportunity for a drug company, or any company for that matter, that can reduce adverse product reactions to virtually zero by producing goods shortly after consulting an individual’s make up. 132 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
133.
133
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
134.
134
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
135.
135
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
136.
136
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
137.
As the cost
of flexible computer-aided manufacturing systems decreases, more companies will disrupt and gain competitive advantage over a Long Tail approach. The positive reactions in one category could be contagious to others. 137 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
138.
Conclusion The biggest
lesson of the first digital era 138 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
139.
139
TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
140.
Thank you!
thetrendwatch.com facebook.com/thetrendwatch twitter.com/thetrendwatch 140 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
Download now