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(May                                photo: melvinheng, on Flickr

                I Hav
                     e)



   YOUR
                          @TTE
                                 NTIO
                                          N!

                                   (Plea
Damien Van Achter
                                         s       e)
flint photos, on Flickr
Print Newspaper Circulation Is Down 7
                                  Million Over The Last 25 Years




flint photos, on Flickr
photo: steve_price82, on Flickr

Damien Van Achter
In The Last 5 Years, Unique Readers of
Online Newspapers Are Up 30 Million ...




                                          photo: steve_price82, on Flickr

Damien Van Achter
XPLANE - The Visual
Damien Van Achter   Thinking Company)
None of These Sites Existed 6 years ago ...




                                                XPLANE - The Visual
Damien Van Achter                               Thinking Company)
People On Twitter Are The Newsbreakers
Damien Van Achter
People On Twitter Are The Newsbreakers
Damien Van Achter
So, What Happened ?
                    ... and Why It Changes Everything



Damien Van Achter
Mass Media is about :




Damien Van Achter       photo: Madra Rua   , on Flickr
Mass Media is about :




                        1 Way Communication


Damien Van Achter                        photo: Madra Rua   , on Flickr
Damien Van Achter   photo: slaterspeed, on Flickr
Control




Damien Van Achter   photo: slaterspeed, on Flickr
Damien Van Achter   photo: Vanessa Pike-Russell, on Flickr
Standardization ...




Damien Van Achter     photo: Vanessa Pike-Russell, on Flickr
photo: Djédjé guck in die luft, on Flickr


Damien Van Achter
& Driving The Audience To The Products




                                  photo: Djédjé guck in die luft, on Flickr


Damien Van Achter
Social Media is about :




Damien Van Achter
Social Media is about :




                          Conversation !
Damien Van Achter
photo: EsoGato, on Flickr



   Damien Van Achter
Sharing Stuff (Music, Films, Games, Jokes, ...) !




photo: EsoGato, on Flickr



   Damien Van Achter
photo: gee kayacan. (HOLD ON!) on Flickr



Damien Van Achter
Collaboration !




                    photo: gee kayacan. (HOLD ON!) on Flickr



Damien Van Achter
Collaboration !




                    photo: gee kayacan. (HOLD ON!) on Flickr



Damien Van Achter
Damien Van Achter
Trust !

Damien Van Achter
Damien Van Achter
Transparency !




Damien Van Achter
photo: ƒreg / Fernando Gregory, on Flickr




Damien Van Achter
& Buying Products Made Together




                                  photo: ƒreg / Fernando Gregory, on Flickr




Damien Van Achter
So, How To Survive ?

                    ... and even make some money


Damien Van Achter
Damien Van Achter
Time For A New Philosophy ?




Damien Van Achter
photo: lomokev, on Flickr




                            # Define A Long Term Strategy. Tomorrow Isn’t The Future ...


    Damien Van Achter
# Listen To What Customers Are Saying Online, About You and Your Brand ...

                                                                             photo: Wysz, on Flickr
Damien Van Achter




                    Bad Feedblack Is Always Good Feedback ...
                                             Say Hello, Thank You & «What Can We Do For You ?»
Damien Van Achter
                                 photo: Kipourax (very busy these days), on Flickr




# Don’t Try To Shut Them Up ... They Will Speak Aniway
# Be Passionate About Your Brand & Your Products

                                             photo: Jan Sochor, on Flickr
Damien Van Achter
... # But Dont «Oversale» Them. If Your Products Sucks, Social Media Won’t Help




photo: pocketheart, on Flickr




                                                       ... BTW, Don’t Fake. NEVER !
    Damien Van Achter
photo: WOLF CHOIR, on Flickr




# Innovate, Try New Things, Discover New Paths ... You Never Know



Damien Van Achter
# Go On Facebook, Open A Blog, Start Twittering ... It’s Not A Waste Of Time




Damien Van Achter                        photo: Nadia L. (happy), on Flickr
Thank You For Your @ttention !


                    Any Questions ?



Damien Van Achter

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Social Media Basics: (May I Have) Your @ttention ! (Please)