Influential - Branding & Marketing your business
•Download as PPTX, PDF•
3 likes•490 views
http://influential.com.au Influential Digital Agency presents an introduction to creating an influential brand. Download the free book: http://influential.com.au/book/
Recommended
More Related Content
Viewers also liked
More from Dallas McMillan
More from Dallas McMillan (15)
Recently uploaded
Recently uploaded (20)
Influential - Branding & Marketing your business
- 1. Influential Identity, Branding + Social Business
- 2. First draft 2012 About me Dallas McMillan B.V.Sc, B.Sc.(Vet) Small animal vet since 2001 Partner at Cairns Vet Clinic Built first website in 2004 Passionate about digital branding
- 4. First draft 2012 Helping businesses grow online ALL RIGHTS RESERVED 2012 @ BUSINESS SEO 4 Search Design Mobile Marketing www.businessSEO.com.au dallas@businessSEO.com.au
- 5. First draft 2012 Mobile Responsive Design ALL RIGHTS RESERVED 2012 @ BUSINESS SEO 5 Search Design Mobile Marketing www.businessSEO.com.au dallas@businessSEO.com.au
- 7. Creating an Influential Digital Identity and Brand
- 8. What is a digital brand? A digital brand is what people see, hear, feel and think about in connection with your name or business online. Digital branding is the deliberate process of creating consistently positive, appealing brand images and messages.
- 9. Your brand is who other people think you are (when they're not looking)
- 10. How do they perceive your brand? Increasingly, people perceive your brand based on what they see and hear about you online.
- 11. First draft 2012 Helping businesses grow online ALL RIGHTS RESERVED 2012 @ BUSINESS SEO 11
- 13. First draft 2012 Word of mouth is still powerful
- 14. First draft 2012 Your Brand gets amplified
- 15. First draft 2012 Social Media Amplifies Word of Mouth
- 16. Helping people develop influential brands and build social businesses. influential.com.au
- 17. Who needs influential? Professionals, business owners & executives who want to become leaders in their field or organisation People and companies who are already influential and want to maintain, consolidate or focus their authority, market share and profitability
- 20. Personal branding gone bad
- 21. A strong digital brand reinforces your professionalism and credibility, positioning you as an online leader in your industry Why become influential?
- 22. First draft 2012 Personal & brand convergence Key point: You need to develop your personal brand Meanwhile… Companies and brands need to become more social, personal and engaged
- 23. Businesses and individuals are converging We are becoming more connected and social online Personal Brands Social Busines
- 24. How to create your digital brand and become influential in your market as the world moves online Your journey to digital branding
- 25. First draft 2012 Personal & brand convergence Identify your unique value proposition
- 26. First draft 2012 Plan & Manage your digital assets and resources Plan and manage your digital assets and resources
- 27. First draft 2012 Personal & brand convergence Adopt a strategic approach to building your business or personal brand
- 28. First draft 2012 Leverage mobile, social & onlineLeverage new tools & media to give you a 2 or 3 year lead over your competition (While they figure out the potential)
- 29. First draft 2012 Cross-pollinate Use proven marketing strategies and business models from related industries to kick-start your business
- 30. First draft 2012 Market Leadership Become a thought leader in your industry
- 31. Network
- 32. Online social networks & media • Facebook • Linkedin • Google+ • Youtube • Twitter, Instagram, Pinterest, Slideshare etc • Industry networks eg VIN • Forums
- 33. Publish
- 34. What we do at influential.com.au Personal branding
- 35. We give tomorrow’s leaders the resources and training to become more influential and achieve their goals
- 36. Ideal Influential Customers Senior Executives Entrepreneurs Business Owners Public Figures Who value online influence
- 37. Combine your initial vision, online digital resources, offline assets and company brand into one cohesive whole Bringing it all together
- 38. First draft 2012 Personal Branding & Marketing We help people like you to: • Craft your personal brand • Grow your online presence • Use Social Media Strategically • Develop networks & collaboration • Positioning yourself as a market leader • Publish + grow an audience or market
- 39. What we do at influential.com.au Business Market Leadership We help you build your brand and grow your business online
- 40. First draft 2012 Business Branding & Marketing Digital brand development Online business development Digital marketing resources & solutions Web design & development Market leadership training & consulting
- 41. Helping people develop influential brands and build social businesses. influential.com.au
Editor's Notes
- I’m Dallas McMillan, I’m a vet and partner at Cairns Veterinary Clinic. We’ve got a 3 clinic 6 vet practice in one of Australia’s most beautiful cities, flanked by Rainforest and the Great Barrier Reef. I built my first website 7 years ago, and work with a team of 5 people helping businesses to succeed online. We’ve built around 150 websites for our clients which range from local businesses to finance industry professionals and international software companies. Our goal with influential.com.au is to help people become leaders in their industry online.
- I’m Dallas McMillan, I’m a vet and partner at Cairns Veterinary Clinic. We’ve got a 3 clinic 6 vet practice in one of Australia’s most beautiful cities, flanked by Rainforest and the Great Barrier Reef. I built my first website 7 years ago, and work with a team of 5 people helping businesses to succeed online. We’ve built around 150 websites for our clients which range from local businesses to finance industry professionals and international software companies. Our goal with influential.com.au is to help people become leaders in their industry online.
- I’m Dallas McMillan, I’m a vet and partner at Cairns Veterinary Clinic. We’ve got a 3 clinic 6 vet practice in one of Australia’s most beautiful cities, flanked by Rainforest and the Great Barrier Reef. I built my first website 7 years ago, and work with a team of 5 people helping businesses to succeed online. We’ve built around 150 websites for our clients which range from local businesses to finance industry professionals and international software companies. Our goal with influential.com.au is to help people become leaders in their industry online.
- I’m Dallas McMillan, I’m a vet and partner at Cairns Veterinary Clinic. We’ve got a 3 clinic 6 vet practice in one of Australia’s most beautiful cities, flanked by Rainforest and the Great Barrier Reef. I built my first website 7 years ago, and work with a team of 5 people helping businesses to succeed online. We’ve built around 150 websites for our clients which range from local businesses to finance industry professionals and international software companies. Our goal with influential.com.au is to help people become leaders in their industry online.
- Personal branding Business branding & marketing Online business development Digital marketing resources & solutions Web design & development Market leadership training & consulting
- Personal branding Business branding & marketing Online business development Digital marketing resources & solutions Web design & development Market leadership training & consulting
- I’m Dallas McMillan, I’m a vet and partner at Cairns Veterinary Clinic. We’ve got a 3 clinic 6 vet practice in one of Australia’s most beautiful cities, flanked by Rainforest and the Great Barrier Reef. I built my first website 7 years ago, and work with a team of 5 people helping businesses to succeed online. We’ve built around 150 websites for our clients which range from local businesses to finance industry professionals and international software companies. Our goal with influential.com.au is to help people become leaders in their industry online.
- I’m Dallas McMillan, I’m a vet and partner at Cairns Veterinary Clinic. We’ve got a 3 clinic 6 vet practice in one of Australia’s most beautiful cities, flanked by Rainforest and the Great Barrier Reef. I built my first website 7 years ago, and work with a team of 5 people helping businesses to succeed online. We’ve built around 150 websites for our clients which range from local businesses to finance industry professionals and international software companies. Our goal with influential.com.au is to help people become leaders in their industry online.
- I’m Dallas McMillan, I’m a vet and partner at Cairns Veterinary Clinic. We’ve got a 3 clinic 6 vet practice in one of Australia’s most beautiful cities, flanked by Rainforest and the Great Barrier Reef. I built my first website 7 years ago, and work with a team of 5 people helping businesses to succeed online. We’ve built around 150 websites for our clients which range from local businesses to finance industry professionals and international software companies. Our goal with influential.com.au is to help people become leaders in their industry online.
- I’m Dallas McMillan, I’m a vet and partner at Cairns Veterinary Clinic. We’ve got a 3 clinic 6 vet practice in one of Australia’s most beautiful cities, flanked by Rainforest and the Great Barrier Reef. I built my first website 7 years ago, and work with a team of 5 people helping businesses to succeed online. We’ve built around 150 websites for our clients which range from local businesses to finance industry professionals and international software companies. Our goal with influential.com.au is to help people become leaders in their industry online.
- So, I want you to tell me one word you think of when you see this image. CRIKEY If you said stingray go to the back of the class. Create a powerful digital brand which conveys your professionalism and authority. Develop a strategic approach to marketing your business or personal brand Utilise new technology to give you a 2 or 3 year lead over your market Use proven strategies and business models to help you grow your business Become a thought leader within your industry, speciality or area Become a go-to person in your field of expertise Meet and work with the top people in your field Get better opportunities for work and collaboration All these things are within your grasp with the correct strategies and tools This presentation is a primer on setting a path for success.
- We all know what a successful personal brand looks like, but its hard to explain it – best done by example. So, I want you to tell me one word you think of when you see this image. CRIKEY If you said stingray go to the back of the class. Create a powerful digital brand which conveys your professionalism and authority. Develop a strategic approach to marketing your business or personal brand Utilise new technology to give you a 2 or 3 year lead over your market Use proven strategies and business models to help you grow your business Become a thought leader within your industry, speciality or area Become a go-to person in your field of expertise Meet and work with the top people in your field Get better opportunities for work and collaboration All these things are within your grasp with the correct strategies and tools This presentation is a primer on setting a path for success.
- We all know what a successful personal brand looks like, but its hard to explain it – best done by example. So, I want you to tell me one word you think of when you see this image. CRIKEY If you said stingray go to the back of the class. Create a powerful digital brand which conveys your professionalism and authority. Develop a strategic approach to marketing your business or personal brand Utilise new technology to give you a 2 or 3 year lead over your market Use proven strategies and business models to help you grow your business Become a thought leader within your industry, speciality or area Become a go-to person in your field of expertise Meet and work with the top people in your field Get better opportunities for work and collaboration All these things are within your grasp with the correct strategies and tools This presentation is a primer on setting a path for success.
- Personal branding Business branding & marketing Online business development Digital marketing resources & solutions Web design & development Market leadership training & consulting
- Personal branding Business branding & marketing Online business development Digital marketing resources & solutions Web design & development Market leadership training & consulting
- Personal branding Business branding & marketing Online business development Digital marketing resources & solutions Web design & development Market leadership training & consulting