Sitemap. SEO, And Backlink

1. Sitemap , SEO , Backlink
By Chetan Patil
Plus91 Technologies Pvt. Ltd.
Adding Value to Healthcare

2. Agenda
• SiteMap
• SEO
• Backlink

3. What is a Sitemap?
A site map is a list of pages of a web site
accessible to crawlers or users.
It can be either a document in any form used as
a planning tool for Web design, or a Web page
that lists the pages on a Web site, typically
organized in hierarchical fashion.
There are two popular versions of a site map.
• An XML Sitemap is a structured format
that a user doesn't need to see,
but it tells the search engine about the
pages in your site.
• HTML sitemaps are designed for the
user to help them find content on
the page. This helps visitors and
search engine find pages on the site.

4. Purpose of a Sitemap
• A sitemap is a website design planning tool. It is used to:
• Map out the site architecture*
• Structure
• Navigation
• Page hierarchy;
– Categorise the site content into logical groups, which will have
meaning for the user;
– Organise the order of the pages of the site, to create logical paths (so
that targeted users achieve the purpose of their visit);

5. Creating a Sitemap
• Use Software Tools
– Sketch by hand in any Image editor program
– Microsoft Word
– Microsoft Visio (Visio 2003 was used to create the diagrams for this
presentation)
– Dreamweaver
– Some Online Site
– Others
• WordPress
– In WordPress some plugin are available which creates website sitemap.

6. Search engine optimization (SEO)
It is the process of affecting the visibility
of a website or a web page in a search
engine's "natural" or un-paid search
results.
In general, the earlier, and more
frequently a site appears in the search
results list, the more visitors it will receive
from the search engine's users.
SEO may target different kinds of search,
including image search, local search, video
search, academic search, news search.

7. SEO is a promotional activity
• To enhance the visibility on search engines
• Great presence of the web site on search engine
• High rank on trendy search engine
• Increase more visitors through more traffic
• Popularity of business across the world
• Great way for accomplishing the goals of your business
through SEO

8. Two aspects of SEO
• On page optimization
• Off page optimization

9. Major methods of off page
optimization
• Blog hosting and blog posting
• Article submission
• Press release submission
• Forum posting
• Blog commenting
• RSS feed submission
• Social media optimization

10. BackLink
• Backlinks, also known as
incoming links, inbound
links, inlinks, and inward links.
are incoming links to a website
or web page. In basic link
terminology, a backlink is any
link received by a web node
from another web node.
The number of backlinks is one
indication of the popularity or
importance of that website or
page .

11. Need of Backlinks
• Direct traffic:
People that see your backlink may click it if
they're interested in the topic.
• Search Engine Traffic:
The more backlinks you have, the better your
page or website will appear to search
engines, in particular, google.

12. Place backlinks
• Forums - either in quality posts or in your signature.
• Blogs - chances are that a quick google search with the following -
"inurl:blog" (then your subject) will turn up a few good blogs you
can leave a quality comment on and often include a backlink to
your site.
• Do guests blog posts in exchange for a link to your site, on sites on
similar topics to your own.
• Answer sites - such as yahoo answers or answerbag.
• Social bookmarking sites such as
shetoldme, digg, stumpleupon, twitter, faceboook.
• Backlinks from article sites such as Hubpages, Wizzley, Infobarrel
and eZine .