Sitemap. SEO, And Backlink


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Sitemap. SEO, And Backlink

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Sitemap. SEO, And Backlink

  1. 1. Sitemap , SEO , Backlink By Chetan Patil Plus91 Technologies Pvt. Ltd. Adding Value to Healthcare
  2. 2. Agenda • SiteMap • SEO • Backlink
  3. 3. What is a Sitemap? A site map is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion. There are two popular versions of a site map. • An XML Sitemap is a structured format that a user doesn't need to see, but it tells the search engine about the pages in your site. • HTML sitemaps are designed for the user to help them find content on the page. This helps visitors and search engine find pages on the site.
  4. 4. Purpose of a Sitemap • A sitemap is a website design planning tool. It is used to: • Map out the site architecture* • Structure • Navigation • Page hierarchy; – Categorise the site content into logical groups, which will have meaning for the user; – Organise the order of the pages of the site, to create logical paths (so that targeted users achieve the purpose of their visit);
  5. 5. Creating a Sitemap • Use Software Tools – Sketch by hand in any Image editor program – Microsoft Word – Microsoft Visio (Visio 2003 was used to create the diagrams for this presentation) – Dreamweaver – Some Online Site – Others • WordPress – In WordPress some plugin are available which creates website sitemap.
  6. 6. Search engine optimization (SEO) It is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid search results. In general, the earlier, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search.
  7. 7. SEO is a promotional activity • To enhance the visibility on search engines • Great presence of the web site on search engine • High rank on trendy search engine • Increase more visitors through more traffic • Popularity of business across the world • Great way for accomplishing the goals of your business through SEO
  8. 8. Two aspects of SEO • On page optimization • Off page optimization
  9. 9. Major methods of off page optimization • Blog hosting and blog posting • Article submission • Press release submission • Forum posting • Blog commenting • RSS feed submission • Social media optimization
  10. 10. BackLink • Backlinks, also known as incoming links, inbound links, inlinks, and inward links. are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node from another web node. The number of backlinks is one indication of the popularity or importance of that website or page .
  11. 11. Need of Backlinks • Direct traffic: People that see your backlink may click it if they're interested in the topic. • Search Engine Traffic: The more backlinks you have, the better your page or website will appear to search engines, in particular, google.
  12. 12. Place backlinks • Forums - either in quality posts or in your signature. • Blogs - chances are that a quick google search with the following - "inurl:blog" (then your subject) will turn up a few good blogs you can leave a quality comment on and often include a backlink to your site. • Do guests blog posts in exchange for a link to your site, on sites on similar topics to your own. • Answer sites - such as yahoo answers or answerbag. • Social bookmarking sites such as shetoldme, digg, stumpleupon, twitter, faceboook. • Backlinks from article sites such as Hubpages, Wizzley, Infobarrel and eZine .