Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Technical On-Page Optimization Audit


Published on

My Presentation for 'Technical On-Page Optimization Audit' at OJW University

Published in: Technology
  • Be the first to comment

Technical On-Page Optimization Audit

  1. 1. On-Page Optimization‘Strong On-Page = Less Off-Page’
  2. 2. On-Page Again?• Analyze On Page Elements that affects SEO Rankings• Compare On Page Elements to Top Ranking Sites• Apply On Page Changes to Websites (WordPress)
  3. 3. Analyze On Page Elementsthat affects SEO Rankings
  4. 4. On-Page Checklist1. Head Section Order2. Title Tag3. Description Tag4. Heading Tags5. ContentSee more:
  5. 5. Check Top 3 SERP Result TitleDescriptionLSI
  6. 6. Ad Preview• Where’s the Keyword Placement?
  7. 7. Is it H1?Note: Keyword in Title,Description, and H1
  8. 8. Compare On Page Elements to Top Ranking Sites
  9. 9. Compare• Keywords that are close to the left Ranks higher is Google.
  10. 10. Another Example
  11. 11. How about the Content?Additional Elements•LSI (Related Searches)•Schema•Social (G+)•External Links (Authoritative)
  12. 12. Intent/Behavior
  13. 13. Schema
  14. 14. MappingWebsite Title Desc H1 H2 Content Schema Video Images Other Engage ment ObjectsGazelle Title Desc Y Y 500 N N Y NCFI Title Desc Y Y 500 N N Y N
  15. 15. Applying On-Page SEO to Websites
  16. 16. WordpressApplying On-Page SEO toWebsite is Easy withWordPress
  17. 17. Wordpress5 Fundamental Reasons toUse WordPress1.Cost (FREE)2.Custom Fields and Attributes3.On‐Demand Google‐Optimized ContentCreation4.Elasticity and Scalability5.Customer Engagement and Author Rank
  18. 18. Wordpress Installation1. Download and unzip the WordPress package if you havent already.2. Create a database for WordPress on your web server, as well as a MySQL user who has all privileges for accessing and modifying it.3. Rename the wp-config-sample.php file to wp-config.php.4. Open wp-config.php in a text editor and fill in your database details as explained in Editing wp-config.php to generate and use your secret key password.5. Upload the WordPress files in the desired location on your web server6. Run the WordPress installation script by accessing wp- admin/install.php in a web browser.More detailed:
  19. 19. Wordpress Plugins for SEO• Yoast SEO• Analytics• XML Sitemap• Google Authorship• Schema• Social Plugins• Top 20• 3 Must have
  20. 20. Exam1. Create On-Page Audit for CFx Site (Compare it with Competitor)2. Install Wordpress site in 6te.net3. Create 1 Optimized Page4. Add SEO Plugins
  21. 21. On-Page Resources•••••••••• whiteboard-friday••••
  22. 22. Thanks!Follow me on Twitter: @GDTALAMPAS