2. Influencers are people who have a voice within your industry and
already have established trust with an audience you want to reach.
These influencers are able to persuade that audience with the
content they create.
What is influencer marketing?
Influencer marketing is the process of finding and establishing
relationships with your target's influencers in order to expand the
visibility and trustworthiness of your brand.
3. Increase brand
awareness and
trustworthiness
Generate
leads
Reach your target audience and increase
trustworthiness considering consumers trust
real people more than branded content
Influencers' engaging and
authentic content increases traffic to your
website and helps grow social followings
What are the benefits of influencer marketing?
4. Increase
sales
Reach your
target market
Influencers share information about your brand
with their own large audiences, allowing you to
reach more consumers with less effort
Influencers can help communicate
your message more effectively and move
consumers through the buying cycle
5. The first step
in the process of finding
who influences your audience is
knowing what they are interested in.
ForSight's Affinities™ tool allows you to
identify the interest segments of the
people talking about your brand,
giving you valuable insights
for media and campaign
planning.
How do I get started?
6. We found that consumers
talking about Clif Bar on
social media are more
than 1,000 times more
interested in bicycling and
311 times more interested
in marathons than the
larger Twitter population.
Affinities
7. ForSight allows you
to discover who are the top
influencers within any of your
audience's interest segments. We
explored two interest segments
for Clif Bar: bicycling and
marathons.
8. Bicycling Segment
We found that some of the top influencers in the last month within the bicycling
segment are: @nealrogers, @carltonreid, @AsEasyAsRiding, and @copenhagenize.
9. Marathons Segment
We found that some of the top influencers in the last month within the marathons segment
are: @RunningBecause, @dvisone, @halfmarathonmel, and @NoelPaine.
10. The next stepsConnect
and build a
Connect, interact,
and establish a relationship
with your selected and most
relevant influencers to your
brand on social media. Get them to create
content for your brand, ask
them to review your products or
services, or/and incentivize user
generated content with a
product giveaway.
Compensate
influencers in some way
(money, discounts, shotouts,
etc) and be organized,
responsive, and clear
about objectives.
relationship
consistent
creation
and stay
content
Encourage
Compensate
11. The influencer marketing
field is rapidly growing and can
play a critical role in your campaigns
and social media strategies. ForSight
helps you to easily find your target's
influencers, while also providing
valuable insights about
their interests.
