NYC Soda Ban

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Many people voiced strong reactions to the ban on selling large soft drinks in New York City. Crimson Hexagon's social media analytics technology cuts through the chaos of social media chatter to show categories and proportions of public opinion.

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  • 53 (poor choice) /57 (great choice + poor choice)= 93% total convo about Rebecca Black
  • NYC Soda Ban

    1. 1. NYC Soft Drink Ban PROPRIETARY & CONFIDENTIAL © CRIMSON HEXAGON, INC. 2013 ALL RIGHTS RESERVED.
    2. 2. CASE STUDY: NYC SOFT DRINK BAN Date Range: March 1, 2013 to March 21, 2003 Sources & Volume: 74,000 Tweets. SUMMARY: While most opinions are negative, there was a sliver of opinion in support of the ban that emerged after the overall volume spike, on about March 13 and 14. PROPRIETARY & CONFIDENTIAL © CRIMSON HEXAGON, INC. 2013 ALL RIGHTS RESERVED.
    3. 3. NYC SOFT DRINK BAN: UP & DOWN FINDINGS: A. General negative sentiment. A B B. Small spike of positive sentiment on March 13- 14. PROPRIETARY & CONFIDENTIAL © CRIMSON HEXAGON, INC. 2013 ALL RIGHTS RESERVED.
    4. 4. NYC SOFT DRINK BAN: WHY NEGATIVE? FINDINGS: D A. 29% of the conversation is against the soda size limits in general. B. 7% blames Bloomberg and expresses that he is exerting undue power as A C. mayor. 5% of the overall B conversation discusses how major brands, such as Coke and Pepsi, are coming out against the ban. C D. Only 5% of the conversation expresses support for limiting the size of soda. PROPRIETARY & CONFIDENTIAL © CRIMSON HEXAGON, INC. 2013 ALL RIGHTS RESERVED.
    5. 5. NYC SOFT DRINK BAN: BY GENDER FINDINGS: More than double the amount of men tweeted about the NYC Soda ban than women. PROPRIETARY & CONFIDENTIAL © CRIMSON HEXAGON, INC. 2013 ALL RIGHTS RESERVED.
    6. 6. CRIMSON HEXAGON Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Ogilvy, Paramount Pictures, Edelman StrategyOne, Starbucks, Simon & Schuster, MRM Worldwide, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com. PROPRIETARY & CONFIDENTIAL © CRIMSON HEXAGON, INC. 2013 ALL RIGHTS RESERVED.

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