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Online Communities:  Impacts on Live Marketing Strategies
 

Online Communities: Impacts on Live Marketing Strategies

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Presentation given October 15 2010 during the CICG client event

Presentation given October 15 2010 during the CICG client event

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    Online Communities:  Impacts on Live Marketing Strategies Online Communities: Impacts on Live Marketing Strategies Presentation Transcript

    • picnik tous droits réservés Permanent link to this comic: http://xkcd.com/802/
    • Certains droits réservés par PrinZaffiro
    • Talks Open program Given by some of the moment's 50+ hours of workshops, talks, brightest and most inspiring discussions, managed by the speakers curated and prepared community via an online by Lift Team. proposition and voting system. Experience A space dedicated to Social events networking and inspiration, Networking at its best during with media art presentations, carefully prepared social startup booths, technological events demos, etc.
    • Conference participants (1000 per event) ‣ ‣ ‣ Online community members ‣ (+7000) ‣ Online visitors ‣ (+160’000) ‣
    • Agenda An online community is: where a group of people with similar goals or interests connect and exchange information using web tools. Text Jeremiah Owyang
    • media as part of their everyday activities. In general, the digital marketing tactics respondents use mostly include e-mail marketing/advertising, online advertising and Web sites/Microsites. Looking more closely at the digital habits of each respondent group, as shown in Figure 4, corporate brand side marketers’ use of digital demand generation tactics such as online advertising, webcasts, and Google ad words is slightly higher than their exhibition management counterparts. FIGURE 4. Use of Digital Marketing Online advertising (Banner Ads, search marketing) 77% 79% Web site/Microsites 72% 74% Webcasts 42% 31% Social Media sites (Facebook, Linked In, Twitter, etc.) 36% 62% E-mail marketing/advertising 87% 95% Web-based event management tools 28% 42% Online Video 29% 31% Blogs 31% 36% 33% Corporate Brand Google adwords 26% Exhibition Management/Production Audio downloads/podcasts 23% 26% Virtual complements to live events 20% 16% RSS 13% 22% SMS/MMS Mobility 3% 10% Online games 1%3% Other 2% 2% Do not use any digital marketing tactics 5% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% CEIR - Digital + Exhibiting Marketing Insights 2009
    • Which of these technologies do you think will be commonplace in conventions and exhibitions by 2020 Convention 2020 - Fast Future
    • • • • • • • • Text • http://www.barcamp.org/
    • Text
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