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At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled How Social Are Social Media Audiences, Really?
Keller Fay’s TalkTrack® was used to measure word of mouth. Findings on which audiences have the largest networks and which touchpoints contribute most to word of mouth were discussed. Presentation was given by Brad Fay-COO at Keller Fay Group LLC & Lauren Hadley-Associate Research Director at Starcom.