1. “ Advertising is not a profession.” Richard Huntington

2. You learn by doing.

3. Especially when there’s someone to look after you.

4. Two problems:

5. 1. You learn into an imperfect system

6. 2. How the f**k do you get into the system?

7. 1. The system

9. Literally, you do not have the right setup for learning

10. 2. How do you get into the system?

13. 3. How does advertising get the best talent?

15. solution

21. How does it work?

22. You will be receivin g a brand new brief each month. Solve it in two weeks. Get feedback within the following week. Get back to work for on e more week, and see if you can come up with the big idea.

23. the co ncept

25. How to get in?

28. Who are the mentors?

30. Coming M ay 20th In the meantime, c heck out the blog at http://creativement orship.blogspot.com/