A journey of a Lean Enterprise adopting Agile, Lean Startup and Lean practices beyond technology teams. This shares our journey so far and how we have created and embraced these practices into a Product Lifecycle framework to embrace a change a global culture. This is helping and improving our products and strategy. To get updates on our progress and latest updates follow us on twitter : @craigstrong @sonjak18 @shirleychin @tendayiviki

1. Product Lifecycle
Creating A Lean Enterprise
Our Journey So Far

2. ● Approx 44,000 employees worldwide
● Institutional sales & print background
● The world’s largest publisher and education company
● Operates in over 80+ countries
● Growth through acquisition
● 170 years old

4. Learner At
The Centre

5. Big Companies

6. Big Ideas & Big Bets
X X

7. Self Perpetuating Risk
Big
Plans
Big
Budgets
Big
Systems

8. Big
Agile
Frameworks

9. http://www.targetprocess.com/

10. WAGILE
Finance HR Legal Agile Framework Marketing Sales
Software

11. Projects VS Products

12. Traditional Governance
Reduces The Capability to Innovate
New Ideas
Products
Long time to marketBottleneck of ideas
Strategic forcefield
which limits ideas
internally

13. The World Has Changed

14. Investment Strategies
High Probability
Low Probability
Low Impact
Large
Organisations
High Impact
Start Ups

15. Larry Downes is co-author, with Paul Nunes, of Big Bang Disruption: Strategy in the Age of Devastating Innovation
Traditional Models Are Changing
Big Bang Market Adoption
Roger’s
Market
Segments

17. Evolving The Culture

19. Principles Over Process

20. “If you ask the right questions, you drive the right behaviours.”

22. I’ve had an
idea to help
people with
a cold

23. http://leanuxtools.com/

24. Global Product Lifecycle

25. Key Questions
Can you
identify a
core user
problem
in a
target
market?
Are there real
customers who
get value from
your concept?
Is there a
viable business
model for this
product?
Can you
demonstrate
Product/
Market Fit
or validated
business
model?
How fast are
you growing
the business at
scale? Are you
continuing to
deliver
outcomes to a
broader user
set?
Are you delivering
revenue and outcomes
while reducing costs?
What residual
value can be
gleaned from the
business?
Idea Explore Validate Grow Sustain Retire

26. A Non-Linear Process
Learn Build
Measure

27. Search and Execution are different

29. Business Model Innovation

30. MVP - Product Growth
http://blog.mercdev.com/mvp-when-less-is-more/
Not like this…
Like this…
?

31. Product Lifecycle Principles
More Ideas, More Bets, More Tests
New Ideas
Not all the ideas
survive but all the
learnings are recorded
All the ideas are
quickly captured
and tested
One to three
months turnaround
Walls are pervious
allowing ideas into
and out of the
company
Open Innovation

32. The Roadmap
What’s Wrong With This ?

33. Adaptive Strategy And The Product Lifecycle

34. Agile Beyond Technology
Finance HR Legal Development Teams Marketing Sales

35. 35
Agile
Lean Startup
Lean UX
Beyond Budgeting
Customer Interviews
Minimal Viable Experiments
MVP’s
Lean Analytics
Efficacy
Growth Hacking
Hypotheses
and More….

36. 36
Open Source Product Lifecycle Criteria V1.0
Learning about
practice
Common extensions
can be incorporated
into later versions
Open Collaborative Learning Community

37. Product Lifecycle
Community
Specialist
Lead has
been identified
Slice is engaged
with the lifecycle
37
Don’t Leave
Serendipity
to Chance...

38.
Today Tomorrow
Decentralized
Network
Distributed
Network
38
Product team
has better
access to all
parts of the
business
Product team
has restricted
access to other
parts of the
business which
can hinder or
slow progress

39. 39
So Far...we’ve learnt
● Agility is an organisational mind shift
● Bet small, don’t bet big upfront
● Culture is more powerful than strategy
● Distribution over centralisation
● Enable capability through governance
● Fail fast, experiment and learn even faster

40. 40
Fresh Off The Press
“Just thought you guys might like to know we're
currently sat in the middle of rural Tanzania
answering your questions from the Idea & Explore
phases.
Your stuff is proving genuinely useful in terms of
helping us shape our thinking/questioning.
We've proved and disproved a number of
hypotheses, made some head scratching
discoveries & had some eureka moments. We've
pivoted already. It's been great.”
11/06/2015

41. Thank You
Feedback & Questions
craig.strong@pearson.com
@craigstrong