SlideShare a Scribd company logo
Changing A Global Product Culture
Craig Strong
Director Product Lifecycle Adoption
Joined Pearson Jul 13
!
Goal: Support and drive a global
transformation of the product portfolio,
strategy and product practice with the
Learner at the centre. 
!
craig.strong@pearson.com
Who?
Worlds Largest Education Company
Worlds Largest Publisher
Company Overview
• Operates in over 70 Countries
• Approx. 44k Employees
• Growth through Acquisition
• Institutional Sales
• Print Background
• 170 Years Old
Product Challenges
OUR TEAM
CPMO
Product Lifecycle
SEARCH
EXECUTE
1 Language
250+ Digital Products
Core Practices
!
Agile & Lean Startup
Learner At The Centre
Learn Fast & Innovate
• CHANGE OR DIE
Change
or die
What learnt have we?
Action, Vision &
Communication
from the Top!
Why ?
How ?
What ?
Inspiration Is Key!
Change Has A Lifecycle
SEARCH
EXECUTE
Celebrate And Recognise
Success To Date
Cults
Listening = Learning
Principles Over Process
Why do they listen to that
guy and not me ?
Shift To Outcomes 

Over Outputs
Celebrate 

Failure, 

But Fail 

Elegantly
Protect And Trust People,
Especially Early Adopters
Share Knowledge For All
© Dustin Wallace
Become Bilingual
Strategy & Tactics
Communities 

Are Assets
What About Products?
Solve Customer Problems
GET OUT OF THE OFFICE!
Beware Of Projects
Cross-Functional 

Teams Are Key
Hire In Priority Of
!
1. Beliefs
2. Capabilities
3. Skills
Search And Execution 

Are Different
Agile & Lean
Is Not Just
For Development
Teams!
Be Explicit!
The Road Ahead
Questions?

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