1. Using Rubrics to Drive our Baldrige
Journey
Cherryl Paul and Sandy Kube
Deer Valley Unified School District
National Quality Education Conference
SESS16

2. Information:
 367 Square Miles
 33,863 Students
 3,680 Employees
Schools:
 16 K-6 Schools
 13 K-8 Schools
 3 Middle Schools
 5 High Schools
Deer Valley Unified School District
Vision: Graduating lifelong learners who will successfully
compete, lead, and positively impact the world.
Mission: Our mission is to provide extraordinary educational
opportunities to every learner.

3. Learning Objectives
At the conclusion of this session, attendees should be
able to:
 Understand why the Baldrige rubrics were developed
and are utilized
 Understand how the rubrics create meaning for the
Baldrige Categories
 Understand how the rubrics drive alignment and
integration leading to improvement

4. Why This Project
Our five year Strategic Plan requires that all
improvement plans include key strategic
objective 4.1.1 “Embed continuous
improvement principles throughout the
district utilizing the Baldrige framework”

5. DVUSD Annual Employee
Satisfaction Survey
2013
Disagree
2014
Disagree
I am satisfied with our efforts
to achieve excellence in
organizational effectiveness
and efficiency
36% 43%
AdvancED recommended that the effective deployment
of continuous improvement initiatives are simplified and
clarified.
Why This Project?

6.  Describe how the Baldrige Categories are
implemented in your organization.
 How are they taught with intentionality?
 How are you measuring the implementation?
At your table, introduce yourself and discuss the
following:
Communicating a Shared Vision

7. People can’t do what
they can’t envision
and won’t do what
they don’t understand

8. Challenges
 Frame the why to create buy in for all
 Commitment and support from all senior leaders
 Identify stakeholder requirements to meet their needs
 Provide systematic support to exceed stakeholder
requirements

9. Solution
 Build relevancy and develop a shared understanding
 Determine targets and current status
 Share knowledge using a systematic approach
 Create alignment and integration with all employees
Rubrics:

10. Rubrics
Desired
Outcome
Indicators of Implementation
1 (Pending) 2 (Progressing) 3 (Proficient)
 Are used frequently in Education
 Combine new content (Baldrige) within a familiar
structure (rubrics)

11.  Align to the Strategic Plan and drive improvement
 Promote a continuous improvement culture
 Increase progress toward results – indicators
 Increase clarity of results – desired outcomes
Rubrics

12. Desired Outcomes
Indicators of Implementation
1 (Pending) 2 (Progressing) 3 (Proficient)
1
Educational programs, services
and work processes are designed
to meet primary customer key
requirements by reducing
variation
Educational programs, services and
work processes have identified
primary customer requirements
Educational programs, services and
work processes meet primary
customer requirements
Educational programs, services and
work processes consistently meet
primary customer requirements by
reducing variation
2
Key work processes deliver
educational programs and
services that achieve value for
students
Key work processes for delivering
educational programs are
documented
Key work processes for delivering
educational programs and services
are documented
Key work processes for delivering
educational programs and services are
documented and reviewed to ensure
value added for student learning
3
Key work processes result in
increased student learning,
enhanced services and improved
program performance
Key work processes increase
student learning
Key work processes increase student
learning and enhance services
Key work processes increase student
learning, enhance services and improve
program performance
4
Key work processes are
reviewed systematically to
ensure operational necessity and
increase operational
effectiveness and efficiency
Key work processes are reviewed
systematically
Key work processes are reviewed
systematically to ensure operational
necessity and eliminate redundancy
Key work processes are reviewed
systematically to ensure operational
necessity and increase operational
effectiveness and efficiency
5
Collaborative processes
support district-wide
knowledge sharing that results
in organizational success
Collaborative processes are
established to support district-wide
knowledge sharing of work
processes
Collaborative processes result in
district-wide knowledge sharing
of work processes that increase
process effectiveness
Collaborative processes support
district-wide knowledge sharing
of processes and results increase
organizational success
6
Innovative processes that
improve student learning are
aligned and integrated with
district processes
Innovation that improve student
learning is encouraged and
supported
Innovative processes that improve
student learning are documented and
recognized
Innovative processes that improve
student learning are aligned and
integrated with district processes
Operations Focus Rubric

13. Operations Focus
This category asks how we design, manage, and improve
educational programs and services to improve work
processes leading to operational effectiveness.
Desired Outcomes
Indicators of Implementation
1 (Pending) 2 (Progressing) 3 (Proficient)
4
Key work processes are
reviewed systematically
to ensure operational
necessity and increase
operational
effectiveness and
efficiency
Key work
processes are
reviewed
systematically
Key work
processes are
reviewed
systematically to
ensure
operational
necessity and
eliminate
redundancy
Key work
processes are
reviewed
systematically to
ensure operational
necessity and
increase
operational
effectiveness and
efficiency

14.  Individually write down a key work process
 Determine desired outcome leading to improvement
 Determine current status on the rubric
How do you know?
Lingering questions:
How do you measure your key work processes?
How do you determine the quality and fidelity of the
implementation?
Key Process - Activity

15. Rubric Development
 Analyze stakeholder data to determine category
 Create the category rubric using the criteria
 Loop out rubric internally and externally for feedback
 Refine rubric as necessary

16.  Assess learning and feedback following training
 Evaluate content delivery and transfer
 Refine the delivery and rubric content
Rubric Deployment

17. Data
75.0%
25.0%
Disagree
Agree
Strongly
Agree
Improvement plans are aligned and consistent
Does the K-12 training support improvement planning?

18. Key Strategic Objective 4.1.1
Data
2013-2014 key processes documented = 220

19.  Enhance knowledge sharing and collegial networks
 Establish relevancy and consistency within plans
 Increase organizational effectiveness and accountability
 Improve results
Benefits for DVUSD
Rubrics:

20. Questions