You give all your heart to learn, you reap whatever you deserve. 這是一門永無止境的技能學習課程，共勉！

1. English Study & Conversation
英文研讀與會話 (mb1212)

2. Univ. of Delaware (USA) -1981 MBA
Marketing Concentration
http://www.udel.edu
National Taiwan University – 1976 BBA
工商管理
http://www.ntu.edu.tw
UD Weighs More, A Lot More

3. 製造 量測元件
貨櫃海運運輸服務
製造 石英元件
創業 自動化
多國多文化 (9)
本土家族 (1)
財星 500 大 (5) + 中國
生產
本土專業 (5) + 中國生
產
利基專業 (15)
教學 行銷 (6) + 電子商務 (1)
英文 (2)
本土家族 (1)
Career since 1978
機電製造 量測元件
傳產製造 通信
輔助教學

4. Why English in MBA?
Practical needs : more info sources
Self-development : cross-cultural sense
Competitive edge : maximizing, at least keeping abreast
Enrich lives : personal sector

5. Learning Retention

6. Expectations
1. Your show now, 100%, be more professional.
2. Show, let me feel, your learning results.
3. To understand isn’t enough, you need to act now.

7. 1. Practice, more practice.
2. Individual or group presentation
3. Q & A, among students and teacher
In-class Activities

8. Off – class Activities
1. Individual practice(assignments) : listening
comprehension, reading, and oral practice (choose
your own program, one each week)
2. Online discussion(assignments) : mandatory (booking
required)
產品經理角色
客戶拜訪
訓練業務
監控開發進度
發掘市場需求
撰寫規格需求
成敗分析
提出產品專案
產品說明完稿
競爭分析 客戶需求
行銷策略
產業趨勢
產品開發

9. Smarter Ways miss chou online
http://ctld.ntu.edu.tw/ls/strategy/lecture.php?index=22
http://epaper.ntu.edu.tw/view.php?id=16277#express

10. Syllabus
English Study & Conversation 英文研讀與會話
Instructor : Paul Lee, http://blog.udn.com/cplee886
Email : cplee886@gmail.com ; mobile : 0932383387
Office hour : 1. Off-line 12:00 ~ 13:00 Wed; 2. On-line (on demand)
Operations : in-class practice , presentation
Grading : Participation(20%) ； Mid-term(30%) ； Final(30%)
Assignment(20%)
Texts : None
Session social platform(please join) ： NTCB mb1212A MBA English

11. Syllabus
Date Coverage 參考資料
9/11 First encounter, course briefing, Q&A
BBC Learning English, Ted Talks, BEP, FT ,
NTU
9/18 Simulation of web site, interaction required @8~10 min
Your own selection
9/25 Simulation of web site, interaction required @8~10 min
Mid-term project selection due
10/2 Mid-term project drill 20 min per person
10/9 Mid-term project drill 20 min per person
Final project plan due, 1 A4 page
10/16 Mid-term project drill 20 min per person

12. Syllabus
Date Coverage 參考資料
10/23 Mid-term 20~25 min per person
10/30 Mid-term 20~25 min per person
11/6 Mid-term 20~25 min per person
11/13 Mid-term 20~25 min per person
11/20 Final project drill 20 min per person
11/27 Final project drill 20 min per person

13. Syllabus
Date Coverage 參考資料
12/4 Final project drill 20 min per person
12/11 Final project 20~25 min per person
12/18 Final project 20~25 min per person
12/25 Final project 20~25 min per person
1/1 Public holiday No class
1/8 Overall review Say Hello to winter

14. 2 Projects
1. 1 required - mid-term, one web site, @20~25 min
2. Questions will be asked by each of the students and Mr. Lee
anytime during presentation.
3. Please note asking questions is mandatory and will be recorded
and graded.
4. 1 final – open for your own design, @20~25 min

15. Assignment List
1. NTU 220 newer
2. BBC Learning English
3. Financial Times
4. BEP
5. Ted Talks
6. Any others, subject to my approval
5 assignments each student, appointment needed, one week
prior to online conversation.

16. Sources for Assignment
http://www.businessenglishpod.com/
http://www.bbc.co.uk/worldservice/learningenglish/
http://www.ted.com/talks
http://www.ft.com/home/asia?segid=20001&ftcamp=traffic/sem/apac/google_p4p/brand_blogs_financial+times_mkwid|1D4FoBjQ_pcrid|16843712855/auddev
http://epaper.ntu.edu.tw/view.php?id=16277#express
台大外語教學 資源中心英語學習報暨

17. More Sources for Assignment
http://video.nationalgeographic.com/video/animals/?source=NavAniPhoto
http://www.nasa.gov/multimedia/podcasting/solar_system_index.html
NASA Podcasts
National Geographic Video
ECT News Network
http://www.ectnews.com/