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實戰B2B企業英語會話系列
1. 業務篇:Speaking like a true B2B sales pro (已出版)
2. 行銷篇:Speaking like a true B2B marketing pro (已出版)
3. 作業研發篇:Speaking like a true B2B professional (11月下旬)
特色:
1. 實戰實例
2. 簡單精準
3. 口說為核心
4. 實用例句練習
5. 「眉角」解說
B2B 企業英語會話
1.以35年產業國外業務經驗編寫
2.以發生過之實例作為素材
3.最貼近實務,可套入實際業務情境學習
4.避開艱深難懂的文法,正確清楚表達
5.不用偏僻冷門字彙,以達精準溝通目的
B2B 企業英語會話–業務篇
實例練習與解說(部份):
1. Making an appointment for overseas trip.
國外出差行前準備的對話
2. EMS price negotiation & business allocation
EMS 議價與訂單比例檢討會議
3. Request for pull-in or push-out
客戶要求提前或延後交貨
4. Handling returns : RMA and 8D report
退貨處理:RMA & 8D 報告
5. Technical support / Application support
技術支援與應用支援
B2B 企業英語會話–行銷篇
實例練習與解說(部份):
1. Sales budgeting. Lots of headache.
年度預算制定:對外對內溝通
2. Objective/target setting. Tug of war.
要求個別客戶、總公司壓力
3. Segmentation/targeting/positioning
如何作戰?
4. Product/technology roadmap.
以技術藍圖與客戶同步成長
5. Pricing : position vs. profitability
通路定價與全面漲價

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B2B 企業英語會話