Luis Miguel Messianu is an advertising executive and writer who shares his core beliefs about creative leadership. He believes leaders should establish a vision, lead by example, recognize that passion is contagious, and find their "why". Leaders must also stay current, give back, empower their people, show humility, and give freedom within a framework. Finding one's "why" means discovering one's passion, like Messianu's passion is elevating the image of Hispanics in the United States.

1. Creative
Leadership by Luis Miguel Messianu Publication: Leader to Leader

2. Luis Miguel Messianu • is a Leader • Advertising Executive • A Writer by Conviction • and a Brand Builder by Definition

3. His Core Beliefs • Establish a vision • Lead by example • Understand that passion is contagious • “Find your Why” • Stay the course

4. His Core Beliefs • Stay current • Give back • Be a nonconformist • Recognize when people are better than you • Empower your people

5. His Core Beliefs • Give room (freedom within a framework) • Recognize you are not perfect • Realize that it’s okay to show weakness • Ask questions • and Always Stay Humble

6. Finding Your "WHY"! A leadership idea he learned from Simon Sinek

7. Finding your "WHY" is about finding what you are passionate about. Messianu's "WHY" is to elevate the image of Hispanics
in the United States of America.