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Carly Ostroff’s Vritual Stylist Brand Plan
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Carly Ostroff’s Vritual Stylist Brand Plan

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  • 1. CarlyOstroff’s Personal Brand
    BRAND CAMP
  • 2. GOAL
    It is with my flare for fashion, and my zeal for writing, that I aspire to take the online fashion world by storm as a virtual stylist.
  • 3. WARNING
    It’s time for Rachel Zoe to move over because there is a new stylist in town.
  • 4. WHAT IS A VIRTUAL STYLIST?
    As a virtual stylist, I will bring the best in contemporary wear outfit options directly to your computer screen.
  • 5. I will visit hot spot stores from Toronto to New York and Chicago, and take snapshots of all must-have items.
  • 6. Through my social media applications, I will recommend daily fashion styling options available now in stores that my subscribers should simply not live without.
    Need to have it!
  • 7. OBJECTIVES
    To receive sponsorship from the contemporary brands I endorse on my blog.
  • 8. To establish the CarlyOstroff brand as a fashion go to source for virtual styling. Subscribers will depend on my styling suggestions.
    “2010 is much more about Louboutins and less so about the Olympics.”
  • 9. To build relationships with designers, and post interviews with all from Rodarte to Rag & Bone on a seasonal basis.
  • 10. To have a fashion following that only continues to grow.
  • 11. SWOT ANALYSIS
  • 12. STRENGTHS
    Far from a fashion beginner, I have already completed internships in the field.
  • 13. I will stand out from the rest for my dedication to work with both the fashion obsessed and those in need of fashion rehab.
  • 14. After conducting monthly research, I now have extensive fashion knowledge.
  • 15. My approach to fashion is fabulously fresh and distinctively daring.
    Ditch the Mom jeans for JBrands.
  • 16. WEAKNESSES
    New on the Twitter scene, I have a small but loyal following.
  • 17. To keep my fashion followers in style, I must commit to blogging daily.
  • 18. Opportunities
    Join the social media conversation to appeal to fashion users.
  • 19. Take a proactive approach to the development of my online PR portfolio.
  • 20. THREATS
    In a world full of established fashion bloggers, it will be difficult to emerge from the pack.
  • 21. In this fast paced business, I must be able multi-task and think both quickly and independently.
  • 22. KEY MESSAGE
    Whether it is a Carrie marries Big type moment, or simply a Prada pump versus Chloe boots question, CarlyOstroff is the virtual stylist for you.
  • 23. CHANNELS
    Because every fashion girl understands more is always better,
    I will depend on several social media applications to represent
    my sassy brand.
    More Shoes!
  • 24. SOCIAL MEDIA APPLICATIONS
  • 25. STRATEGies
    To position my blog as a one stop shop for virtual styling.
  • 26. Use social media to engage in fashion conversations with my style savvy clientele.
  • 27. Market my brand through third party endorsements.
  • 28. TWITTER TACTIC
    Straight from the runways to my Twitter profile, I will Tweet the latest in of the moment trends.
  • 29. BLOGGING TACTIC
    Since bloggers are the new fashion “it” girls, I will establish my presence as a credible fashion source through regular blogging.
  • 30. COMMENTING TACTIC
    To see and more importantly be seen within the fashion crowd,
    I will comment on high profile fashion blogs.
  • 31. LINKEDIN TACTIC
    I will create a profile on LinkedIn making my resume easily accessible to potential employers.
    To add a touch of credibility I will connect my profile with references from established fashion gurus.
  • 32. MENTOR TACTIC
    To effectively complete the branding process, I will seek mentoradvice from fashionistas who have been there, done it and seen it all.
  • 33. CURRENT TACTIC
    While textured tights may be in this season, next season they very well may be out. To stay relevant I must remain current and at the fashion forefront through regular updates to my social media applications.
  • 34. CRITICAL PATH