SMS, LBS & Social Networking Conor O’Neill CEO LouderVoice www.loudervoice.com Your Logo Goes Here

Is the future of mobile = the future of the web? From simple SMS integration to the hottest web/mobile hybrid apps. An enthusiastic punter’s point of view

From simple SMS integration to the hottest web/mobile hybrid apps. An enthusiastic punter’s point of view

Agenda Background Learn from you What computers have become? SMS User Generated Future Hybrid Social Networks Location Based Hybrid Apps What next? What’s stopping us?

Background

Learn from you

What computers have become?

SMS

User Generated Future

Hybrid Social Networks

Location Based Hybrid Apps

What next? What’s stopping us?

My background On d’internet since 1992. From FTP to FB Embedded SW for GSM, DVB, SDH Enterprise BI and Analysis SW for Storage Blogging since 2001 Launched LouderVoice in 2006 (3 rd startup) Early Adopter Technology Consulting Mobile fanatic

On d’internet since 1992. From FTP to FB

Embedded SW for GSM, DVB, SDH

Enterprise BI and Analysis SW for Storage

Blogging since 2001

Launched LouderVoice in 2006 (3 rd startup)

Early Adopter

Technology Consulting

Mobile fanatic

Questions for you Who has a 3G phone? An iPhone? Ever installed an app on their phone? Has GPS on their phone? Uses Maps? Browses the web (Full, WAP, m., .mobi)? Uses Vodafone Live portals or similar? Has a data plan on their phone? HSDPA? Twitter/Jaiku? Who uses Flickr/Shozu/Ovi/Qik/Kyte/LifeBlog?

Who has a 3G phone? An iPhone?

Ever installed an app on their phone?

Has GPS on their phone? Uses Maps?

Browses the web (Full, WAP, m., .mobi)?

Uses Vodafone Live portals or similar?

Has a data plan on their phone? HSDPA?

Twitter/Jaiku?

Who uses Flickr/Shozu/Ovi/Qik/Kyte/LifeBlog?

What computers have become? Nokia N95-8GB Shameless promotion Most ever spent on a phone Basis for most of today’s demos 3G/HSDPA/Wifi GPS/A-GPS 5MP Camera, TV-Out 120MB internal / 8GB external

Nokia N95-8GB

Shameless promotion

Most ever spent on a phone

Basis for most of today’s demos

3G/HSDPA/Wifi

GPS/A-GPS

5MP Camera, TV-Out

120MB internal / 8GB external

SMS SMS Gateways Been around forever Pricing for incoming now peanuts The great enabler Micro-payments Sign-up systems Application downloads Information request/send

SMS Gateways

Been around forever

Pricing for incoming now peanuts

The great enabler

Micro-payments

Sign-up systems

Application downloads

Information request/send

Examples and Demos DownloadMusic.ie Music Track payment Fring Application download Twitter Messaging interface to web Zong SMS interface to webapp “in a can”

DownloadMusic.ie

Music Track payment

Fring

Application download

Twitter

Messaging interface to web

Zong

SMS interface to webapp “in a can”

Technical Aspects Esendex.ie with Irish and UK numbers dedicated long-code numbers Support your own multiple keyword system http POST to your site receive/parse/reply if necessary Couple of lines of code in Python using TurboGears web framework

Esendex.ie with Irish and UK numbers dedicated long-code numbers

Support your own multiple keyword system

http POST to your site

receive/parse/reply if necessary

Couple of lines of code in Python using TurboGears web framework

LouderVoice SMS Sign-up via SMS Send your first review, get a password back. Login using your mobile number. Change your username. Send Reviews by SMS Customer Feedback System Unique keywords for tracking and reporting Future: Request reviews by SMS

Sign-up via SMS

Send your first review, get a password back. Login using your mobile number. Change your username.

Send Reviews by SMS

Customer Feedback System

Unique keywords for tracking and reporting

Future: Request reviews by SMS

Audience use of SMS As punters? Doing what? As developers? As business people? Life yet in the old dog – what’s coming next?

As punters? Doing what?

As developers?

As business people?

Life yet in the old dog – what’s coming next?

User Generated Future High falutin way of saying we create and consume the media. More than “content”! Pictures Video Blogging Location specific information Peer guides Social Networking

High falutin way of saying we create and consume the media. More than “content”!

Pictures

Video

Blogging

Location specific information

Peer guides

Social Networking

Images and Video Images Sharing instantly Not “moblogging” Ovi/Flickr/Shozu (Demo) Video Live Streaming Qik (Demo) Hook into Social Networking Twitter or built-in?

Images

Sharing instantly

Not “moblogging”

Ovi/Flickr/Shozu (Demo)

Video

Live Streaming

Qik (Demo)

Hook into Social Networking

Twitter or built-in?

Moblogging/Microblogging Moblogging (Demo) Vox/Share Online Lifeblog Early days or niche? Twitter/Jaiku/SwarmTeams (Web Demo) Lightweight social networks Mobile enabled Partially location enabled Brings offline and online together

Moblogging (Demo)

Vox/Share Online

Lifeblog

Early days or niche?

Twitter/Jaiku/SwarmTeams (Web Demo)

Lightweight social networks

Mobile enabled

Partially location enabled

Brings offline and online together

Audience Use of Creation Features? We’ve all sent SMS What about MMS? Uploaded to photo sharing site? Uploaded to Video sharing site (via PC or direct?) Used Twitter or Jaiku? Moblogged?

We’ve all sent SMS

What about MMS?

Uploaded to photo sharing site?

Uploaded to Video sharing site (via PC or direct?)

Used Twitter or Jaiku?

Moblogged?

Location Loc......... LBS enabled by GPS and A-GPS From high-end to everyone in 18 months? Maps and directions just the beginning. (Demo) Mobile Yellow Pages = LBS 1.0 User-Generated/Requested Location Specific information. Mo-Yelp, Frucall, Mo-LouderVoice Geo-Tagging of Photos and Videos (Demo) Health (Demo)

LBS enabled by GPS and A-GPS

From high-end to everyone in 18 months?

Maps and directions just the beginning. (Demo)

Mobile Yellow Pages = LBS 1.0

User-Generated/Requested Location Specific information. Mo-Yelp, Frucall, Mo-LouderVoice

Geo-Tagging of Photos and Videos (Demo)

Health (Demo)

Location Loc.........contd Social Networking (Demo) Twitter/Jaiku again (Twibble & Jaiku Mobile) Socialight Whrrl Where I am + What I’m doing + Friends

Social Networking (Demo)

Twitter/Jaiku again (Twibble & Jaiku Mobile)

Socialight

Whrrl

Where I am + What I’m doing + Friends

Swarmteams Based in Belfast Social Networking via SMS Web IM/Skype Text to +44-778-6203958 JOIN IWTC Fred.Flintstone Swarm together

Based in Belfast

Social Networking via

SMS

Web

IM/Skype

Text to +44-778-6203958

JOIN IWTC Fred.Flintstone

Swarm together

Mobile Apps Difficult. Multiple platforms and 1000xJ2ME Mobile Applications, RIP ? Live in the cloud. Browser panacea? RIA – Flash Lite, Widgets Remove App Certification and Operator control 1 year? 2?

Difficult. Multiple platforms and 1000xJ2ME

Mobile Applications, RIP ?

Live in the cloud. Browser panacea?

RIA – Flash Lite, Widgets

Remove App Certification and Operator control

1 year? 2?

Mobile Operators Now? 1990’s portals. 1980’s data charges, http proxies. 5MB photo sharing. How to avoid being Dumb Pipes? iPhone – Upside for O2? Address Book + Call History = Ultimate Social Network M&A activity in web and hybrid space? Google. Nokia. Microsoft. Be afraid. Vision? Nettle -> Grasp -> Quickly

Now? 1990’s portals. 1980’s data charges, http proxies. 5MB photo sharing.

How to avoid being Dumb Pipes?

iPhone – Upside for O2?

Address Book + Call History = Ultimate Social Network

M&A activity in web and hybrid space?

Google. Nokia. Microsoft. Be afraid.

Vision? Nettle -> Grasp -> Quickly

Summary Ubiquitous Mobile Connectivity Continuous Partial Attention People Contributed Knowledge and Expertise

Ubiquitous Mobile Connectivity

Continuous Partial Attention

People Contributed Knowledge and Expertise

Q&A Your Logo Goes Here

Irish Web Technology Conference 2008 Next Sessions Track 1: XXXXX Track 2: YYYYY Track 3: ZZZZZ Your Logo Goes Here

Next Sessions

Track 1: XXXXX

Track 2: YYYYY

Track 3: ZZZZZ