Conor O'Neill at IWTC 2008

1,793 views
1,699 views

Published on

SMS, LBS and Social Networks. An enthusiastic punter's view

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,793
On SlideShare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
38
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Conor O'Neill at IWTC 2008

  1. 1. SMS, LBS & Social Networking Conor O’Neill CEO LouderVoice www.loudervoice.com Your Logo Goes Here
  2. 2. Is the future of mobile = the future of the web? <ul><ul><li>From simple SMS integration to the hottest web/mobile hybrid apps. An enthusiastic punter’s point of view </li></ul></ul>
  3. 3. Agenda <ul><li>Background </li></ul><ul><li>Learn from you </li></ul><ul><li>What computers have become? </li></ul><ul><li>SMS </li></ul><ul><li>User Generated Future </li></ul><ul><li>Hybrid Social Networks </li></ul><ul><li>Location Based Hybrid Apps </li></ul><ul><li>What next? What’s stopping us? </li></ul>
  4. 4. My background <ul><li>On d’internet since 1992. From FTP to FB </li></ul><ul><li>Embedded SW for GSM, DVB, SDH </li></ul><ul><li>Enterprise BI and Analysis SW for Storage </li></ul><ul><li>Blogging since 2001 </li></ul><ul><li>Launched LouderVoice in 2006 (3 rd startup) </li></ul><ul><li>Early Adopter </li></ul><ul><li>Technology Consulting </li></ul><ul><li>Mobile fanatic </li></ul>
  5. 5. Questions for you <ul><li>Who has a 3G phone? An iPhone? </li></ul><ul><li>Ever installed an app on their phone? </li></ul><ul><li>Has GPS on their phone? Uses Maps? </li></ul><ul><li>Browses the web (Full, WAP, m., .mobi)? </li></ul><ul><li>Uses Vodafone Live portals or similar? </li></ul><ul><li>Has a data plan on their phone? HSDPA? </li></ul><ul><li>Twitter/Jaiku? </li></ul><ul><li>Who uses Flickr/Shozu/Ovi/Qik/Kyte/LifeBlog? </li></ul>
  6. 6. What computers have become? <ul><li>Nokia N95-8GB </li></ul><ul><ul><li>Shameless promotion </li></ul></ul><ul><ul><li>Most ever spent on a phone </li></ul></ul><ul><ul><li>Basis for most of today’s demos </li></ul></ul><ul><ul><li>3G/HSDPA/Wifi </li></ul></ul><ul><ul><li>GPS/A-GPS </li></ul></ul><ul><ul><li>5MP Camera, TV-Out </li></ul></ul><ul><ul><li>120MB internal / 8GB external </li></ul></ul>
  7. 7. SMS <ul><li>SMS Gateways </li></ul><ul><ul><li>Been around forever </li></ul></ul><ul><ul><li>Pricing for incoming now peanuts </li></ul></ul><ul><li>The great enabler </li></ul><ul><ul><li>Micro-payments </li></ul></ul><ul><ul><li>Sign-up systems </li></ul></ul><ul><ul><li>Application downloads </li></ul></ul><ul><ul><li>Information request/send </li></ul></ul>
  8. 8. Examples and Demos <ul><li>DownloadMusic.ie </li></ul><ul><ul><li>Music Track payment </li></ul></ul><ul><li>Fring </li></ul><ul><ul><li>Application download </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Messaging interface to web </li></ul></ul><ul><li>Zong </li></ul><ul><ul><li>SMS interface to webapp “in a can” </li></ul></ul>
  9. 9. Technical Aspects <ul><li>Esendex.ie with Irish and UK numbers dedicated long-code numbers </li></ul><ul><li>Support your own multiple keyword system </li></ul><ul><li>http POST to your site </li></ul><ul><li>receive/parse/reply if necessary </li></ul><ul><li>Couple of lines of code in Python using TurboGears web framework </li></ul>
  10. 10. LouderVoice SMS <ul><li>Sign-up via SMS </li></ul><ul><ul><li>Send your first review, get a password back. Login using your mobile number. Change your username. </li></ul></ul><ul><li>Send Reviews by SMS </li></ul><ul><li>Customer Feedback System </li></ul><ul><ul><li>Unique keywords for tracking and reporting </li></ul></ul><ul><li>Future: Request reviews by SMS </li></ul>
  11. 11. Audience use of SMS <ul><li>As punters? Doing what? </li></ul><ul><li>As developers? </li></ul><ul><li>As business people? </li></ul><ul><li>Life yet in the old dog – what’s coming next? </li></ul>
  12. 12. User Generated Future <ul><li>High falutin way of saying we create and consume the media. More than “content”! </li></ul><ul><ul><li>Pictures </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Location specific information </li></ul></ul><ul><ul><li>Peer guides </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul>
  13. 13. Images and Video <ul><li>Images </li></ul><ul><ul><li>Sharing instantly </li></ul></ul><ul><ul><li>Not “moblogging” </li></ul></ul><ul><ul><li>Ovi/Flickr/Shozu (Demo) </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Live Streaming </li></ul></ul><ul><ul><li>Qik (Demo) </li></ul></ul><ul><ul><li>Hook into Social Networking </li></ul></ul><ul><ul><li>Twitter or built-in? </li></ul></ul>
  14. 14. Moblogging/Microblogging <ul><li>Moblogging (Demo) </li></ul><ul><ul><li>Vox/Share Online </li></ul></ul><ul><ul><li>Lifeblog </li></ul></ul><ul><ul><li>Early days or niche? </li></ul></ul><ul><li>Twitter/Jaiku/SwarmTeams (Web Demo) </li></ul><ul><ul><li>Lightweight social networks </li></ul></ul><ul><ul><li>Mobile enabled </li></ul></ul><ul><ul><li>Partially location enabled </li></ul></ul><ul><ul><li>Brings offline and online together </li></ul></ul>
  15. 15. Audience Use of Creation Features? <ul><li>We’ve all sent SMS </li></ul><ul><li>What about MMS? </li></ul><ul><li>Uploaded to photo sharing site? </li></ul><ul><li>Uploaded to Video sharing site (via PC or direct?) </li></ul><ul><li>Used Twitter or Jaiku? </li></ul><ul><li>Moblogged? </li></ul>
  16. 16. Location Loc......... <ul><li>LBS enabled by GPS and A-GPS </li></ul><ul><ul><li>From high-end to everyone in 18 months? </li></ul></ul><ul><li>Maps and directions just the beginning. (Demo) </li></ul><ul><li>Mobile Yellow Pages = LBS 1.0 </li></ul><ul><li>User-Generated/Requested Location Specific information. Mo-Yelp, Frucall, Mo-LouderVoice </li></ul><ul><li>Geo-Tagging of Photos and Videos (Demo) </li></ul><ul><li>Health (Demo) </li></ul>
  17. 17. Location Loc.........contd <ul><li>Social Networking (Demo) </li></ul><ul><ul><li>Twitter/Jaiku again (Twibble & Jaiku Mobile) </li></ul></ul><ul><ul><li>Socialight </li></ul></ul><ul><ul><li>Whrrl </li></ul></ul><ul><li>Where I am + What I’m doing + Friends </li></ul>
  18. 18. Swarmteams <ul><li>Based in Belfast </li></ul><ul><li>Social Networking via </li></ul><ul><ul><li>SMS </li></ul></ul><ul><ul><li>Web </li></ul></ul><ul><ul><li>IM/Skype </li></ul></ul><ul><li>Text to +44-778-6203958 </li></ul><ul><ul><li>JOIN IWTC Fred.Flintstone </li></ul></ul><ul><li>Swarm together </li></ul>
  19. 19. Mobile Apps <ul><li>Difficult. Multiple platforms and 1000xJ2ME </li></ul><ul><li>Mobile Applications, RIP ? </li></ul><ul><li>Live in the cloud. Browser panacea? </li></ul><ul><li>RIA – Flash Lite, Widgets </li></ul><ul><li>Remove App Certification and Operator control </li></ul><ul><li>1 year? 2? </li></ul>
  20. 20. Mobile Operators <ul><li>Now? 1990’s portals. 1980’s data charges, http proxies. 5MB photo sharing. </li></ul><ul><li>How to avoid being Dumb Pipes? </li></ul><ul><li>iPhone – Upside for O2? </li></ul><ul><li>Address Book + Call History = Ultimate Social Network </li></ul><ul><li>M&A activity in web and hybrid space? </li></ul><ul><li>Google. Nokia. Microsoft. Be afraid. </li></ul><ul><li>Vision? Nettle -> Grasp -> Quickly </li></ul>
  21. 21. Summary <ul><li>Ubiquitous Mobile Connectivity </li></ul><ul><li>Continuous Partial Attention </li></ul><ul><li>People Contributed Knowledge and Expertise </li></ul>
  22. 22. Q&A Your Logo Goes Here
  23. 23. Irish Web Technology Conference 2008 <ul><li>Next Sessions </li></ul><ul><li>Track 1: XXXXX </li></ul><ul><li>Track 2: YYYYY </li></ul><ul><li>Track 3: ZZZZZ </li></ul>Your Logo Goes Here

×