Conor O'Neill at IWTC 2008

Slide 1: Your Logo Goes Here SMS, LBS & Social Networking Conor O’Neill CEO LouderVoice www.loudervoice.com

Slide 2: Is the future of mobile = the future of the web? From simple SMS integration to the hottest web/mobile hybrid apps. An enthusiastic punter’s point of view IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 3: Agenda  Background  Learn from you  What computers have become?  SMS  User Generated Future  Hybrid Social Networks  Location Based Hybrid Apps  What next? What’s stopping us? IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 4: My background  On d’internet since 1992. From FTP to FB  Embedded SW for GSM, DVB, SDH  Enterprise BI and Analysis SW for Storage  Blogging since 2001  Launched LouderVoice in 2006 (3rd startup)  Early Adopter  Technology Consulting  Mobile fanatic IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 5: Questions for you  Who has a 3G phone? An iPhone?  Ever installed an app on their phone?  Has GPS on their phone? Uses Maps?  Browses the web (Full, WAP, m., .mobi)?  Uses Vodafone Live portals or similar?  Has a data plan on their phone? HSDPA?  Twitter/Jaiku?  Who uses Flickr/Shozu/Ovi/Qik/Kyte/LifeBlog? IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 6: What computers have become?  Nokia N95-8GB  Shameless promotion  Most ever spent on a phone  Basis for most of today’s demos  3G/HSDPA/Wifi  GPS/A-GPS  5MP Camera, TV-Out  120MB internal / 8GB external IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 7: SMS  SMS Gateways  Been around forever  Pricing for incoming now peanuts  The great enabler Micro-payments Sign-up systems Application downloads Information request/send IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 8: Examples and Demos  DownloadMusic.ie Music Track payment  Fring Application download  Twitter Messaging interface to web  Zong  SMS interface to webapp “in a can” IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 9: Technical Aspects  Esendex.ie with Irish and UK numbers dedicated long-code numbers  Support your own multiple keyword system  http POST to your site  receive/parse/reply if necessary  Couple of lines of code in Python using TurboGears web framework IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 10: LouderVoice SMS  Sign-up via SMS Send your first review, get a password back. Login using your mobile number. Change your username.  Send Reviews by SMS  Customer Feedback System Unique keywords for tracking and reporting  Future: Request reviews by SMS IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 11: Audience use of SMS  As punters? Doing what?  As developers?  As business people?  Life yet in the old dog – what’s coming next? IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 12: User Generated Future  High falutin way of saying we create and consume the media. More than “content”!  Pictures  Video  Blogging  Location specific information  Peer guides  Social Networking IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 13: Images and Video  Images  Sharing instantly  Not “moblogging”  Ovi/Flickr/Shozu (Demo)  Video  Live Streaming  Qik (Demo)  Hook into Social Networking Twitter or built-in? IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 14: Moblogging/Microblogging  Moblogging (Demo) Vox/Share Online  Lifeblog  Early days or niche?  Twitter/Jaiku/SwarmTeams (Web Demo)  Lightweight social networks  Mobile enabled  Partially location enabled  Brings offline and online together IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 15: Audience Use of Creation Features?  We’ve all sent SMS  What about MMS?  Uploaded to photo sharing site?  Uploaded to Video sharing site (via PC or direct?)  Used Twitter or Jaiku?  Moblogged? IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 16: Location Loc.........  LBS enabled by GPS and A-GPS  From high-end to everyone in 18 months?  Maps and directions just the beginning. (Demo)  Mobile Yellow Pages = LBS 1.0  User-Generated/Requested Location Specific information. Mo-Yelp, Frucall, Mo-LouderVoice  Geo-Tagging of Photos and Videos (Demo)  Health (Demo) IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 17: Location Loc.........contd  Social Networking (Demo)  Twitter/Jaiku again (Twibble & Jaiku Mobile)  Socialight  Whrrl  Where I am + What I’m doing + Friends IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 18: Swarmteams  Based in Belfast  Social Networking via  SMS  Web  IM/Skype  Text to +44-778-6203958 JOIN IWTC Fred.Flintstone  Swarm together IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 19: Mobile Apps  Difficult. Multiple platforms and 1000xJ2ME  Mobile Applications, RIP?  Live in the cloud. Browser panacea?  RIA – Flash Lite, Widgets  Remove App Certification and Operator control  1 year? 2? IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 20: Mobile Operators  Now? 1990’s portals. 1980’s data charges, http proxies. 5MB photo sharing.  How to avoid being Dumb Pipes?  iPhone – Upside for O2?  Address Book + Call History = Ultimate Social Network  M&A activity in web and hybrid space?  Google. Nokia. Microsoft. Be afraid.  Vision? Nettle -> Grasp IWTC 2008 | Session XXXX -> Quickly iwtc.firstport.ie

Slide 21: Summary  Ubiquitous Mobile Connectivity  Continuous Partial Attention  People Contributed Knowledge and Expertise IWTC 2008 | Session XXXX iwtc.firstport.ie

Slide 22: Your Logo Goes Here Q&A

Slide 23: Your Logo Goes Here Irish Web Technology Conference 2008 Next Sessions Track 1: XXXXX Track 2: YYYYY Track 3: ZZZZZ