Conor O'Neill at IWTC 2008

SMS, LBS & Social Networking Conor O’Neill CEO LouderVoice www.loudervoice.com Your Logo Goes Here

Is the future of mobile = the future of the web?
From simple SMS integration to the hottest web/mobile hybrid apps. An enthusiastic punter’s point of view

Agenda
Background
Learn from you
What computers have become?
SMS
User Generated Future
Hybrid Social Networks
Location Based Hybrid Apps
What next? What’s stopping us?

My background
On d’internet since 1992. From FTP to FB
Embedded SW for GSM, DVB, SDH
Enterprise BI and Analysis SW for Storage
Blogging since 2001
Launched LouderVoice in 2006 (3 rd startup)
Early Adopter
Technology Consulting
Mobile fanatic

Questions for you
Who has a 3G phone? An iPhone?
Ever installed an app on their phone?
Has GPS on their phone? Uses Maps?
Browses the web (Full, WAP, m., .mobi)?
Uses Vodafone Live portals or similar?
Has a data plan on their phone? HSDPA?
Twitter/Jaiku?
Who uses Flickr/Shozu/Ovi/Qik/Kyte/LifeBlog?

What computers have become?
Nokia N95-8GB
Shameless promotion
Most ever spent on a phone
Basis for most of today’s demos
3G/HSDPA/Wifi
GPS/A-GPS
5MP Camera, TV-Out
120MB internal / 8GB external

SMS
SMS Gateways
Been around forever
Pricing for incoming now peanuts
The great enabler
Micro-payments
Sign-up systems
Application downloads
Information request/send

Examples and Demos
DownloadMusic.ie
Music Track payment
Fring
Application download
Twitter
Messaging interface to web
Zong
SMS interface to webapp “in a can”

Technical Aspects
Esendex.ie with Irish and UK numbers dedicated long-code numbers
Support your own multiple keyword system
http POST to your site
receive/parse/reply if necessary
Couple of lines of code in Python using TurboGears web framework

LouderVoice SMS
Sign-up via SMS
Send your first review, get a password back. Login using your mobile number. Change your username.
Send Reviews by SMS
Customer Feedback System
Unique keywords for tracking and reporting
Future: Request reviews by SMS

Audience use of SMS
As punters? Doing what?
As developers?
As business people?
Life yet in the old dog – what’s coming next?

User Generated Future
High falutin way of saying we create and consume the media. More than “content”!
Pictures
Video
Blogging
Location specific information
Peer guides
Social Networking

Images and Video
Images
Sharing instantly
Not “moblogging”
Ovi/Flickr/Shozu (Demo)
Video
Live Streaming
Qik (Demo)
Hook into Social Networking
Twitter or built-in?

Moblogging/Microblogging
Moblogging (Demo)
Vox/Share Online
Lifeblog
Early days or niche?
Twitter/Jaiku/SwarmTeams (Web Demo)
Lightweight social networks
Mobile enabled
Partially location enabled
Brings offline and online together

Audience Use of Creation Features?
We’ve all sent SMS
What about MMS?
Uploaded to photo sharing site?
Uploaded to Video sharing site (via PC or direct?)
Used Twitter or Jaiku?
Moblogged?

Location Loc.........
LBS enabled by GPS and A-GPS
From high-end to everyone in 18 months?
Maps and directions just the beginning. (Demo)
Mobile Yellow Pages = LBS 1.0
User-Generated/Requested Location Specific information. Mo-Yelp, Frucall, Mo-LouderVoice
Geo-Tagging of Photos and Videos (Demo)
Health (Demo)

Location Loc.........contd
Social Networking (Demo)
Twitter/Jaiku again (Twibble & Jaiku Mobile)
Socialight
Whrrl
Where I am + What I’m doing + Friends

Swarmteams
Based in Belfast
Social Networking via
SMS
Web
IM/Skype
Text to +44-778-6203958
JOIN IWTC Fred.Flintstone
Swarm together

Mobile Apps
Difficult. Multiple platforms and 1000xJ2ME
Mobile Applications, RIP ?
Live in the cloud. Browser panacea?
RIA – Flash Lite, Widgets
Remove App Certification and Operator control
1 year? 2?

Mobile Operators
Now? 1990’s portals. 1980’s data charges, http proxies. 5MB photo sharing.
How to avoid being Dumb Pipes?
iPhone – Upside for O2?
Address Book + Call History = Ultimate Social Network
M&A activity in web and hybrid space?
Google. Nokia. Microsoft. Be afraid.
Vision? Nettle -> Grasp -> Quickly

Summary
Ubiquitous Mobile Connectivity
Continuous Partial Attention
People Contributed Knowledge and Expertise

Q&A Your Logo Goes Here

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Conor O'Neill at IWTC 2008

by Conor O'Neill on Feb 29, 2008

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Conor O’Neill at IWTC 2008 — Presentation Transcript