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Tim Panton's presentation at eComm 2008

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Tim Panton's presentation at eComm 2008

  1. 1. eComm2008 Have You Got Something to Say? Providing Online Social Networks With a Voice.
  2. 2. Silent, Social Networks?! <ul><li>Why? </li></ul><ul><li>Humans are social animals </li></ul><ul><li>People need to talk </li></ul><ul><li>Spoken communication is most natural </li></ul><ul><li>Online verbal communication inevitable </li></ul>
  3. 3. Lessons Learnt
  4. 4. 1. Fit the Environment <ul><li>Piggyback on existing brands </li></ul><ul><li>Use APIs to add service </li></ul><ul><li>Seamlessly integrated </li></ul><ul><li>Fit snugly </li></ul><ul><ul><li>with existing behavior </li></ul></ul><ul><ul><li>with current expectation </li></ul></ul><ul><li>Clear user proposition </li></ul>
  5. 5. Example: MySpace <ul><li>group conversations </li></ul>
  6. 6. Example: LinkedIn <ul><li>peer-to-peer discussion </li></ul>
  7. 7. 2. Call Triggers <ul><li>Calling no longer an isolated event </li></ul><ul><li>Call triggers increasingly on screen </li></ul><ul><ul><li>social network </li></ul></ul><ul><ul><li>email </li></ul></ul><ul><ul><li>calendar alert </li></ul></ul><ul><li>Calls and online activity intrinsically linked </li></ul>
  8. 8. 3. Reduce the Impact <ul><li>Making calls can be disruptive </li></ul><ul><ul><li>move away from the on screen context </li></ul></ul><ul><ul><li>find a phone, a number and dial </li></ul></ul><ul><li>Receiving calls can be disruptive </li></ul><ul><ul><li>interrupt current activity </li></ul></ul><ul><ul><li>distraction from on screen context </li></ul></ul><ul><li>Can the impact of a call equate to a ‘Poke’? </li></ul>
  9. 9. 4. Motivators <ul><li>Average audio page residency 150secs </li></ul><ul><li>People will pay for the service </li></ul><ul><ul><li>bespoke integration </li></ul></ul><ul><ul><li>advertising revenue </li></ul></ul><ul><ul><li>membership and subscription revenue </li></ul></ul><ul><ul><li>competitive differentiation </li></ul></ul>
  10. 10. Beyond the Computer <ul><li>Context based calls move to other platforms </li></ul><ul><ul><li>Android 1.4 </li></ul></ul><ul><ul><li>iPhone 2 </li></ul></ul>
  11. 11. Cozy Conversations <ul><li>Calls move from isolated wilderness </li></ul><ul><li>Calls snuggle with context </li></ul>
  12. 14. Questions? Tim Panton [email_address]
  13. 15. An eComm 2008 presentation – http://eCommMedia.com for more

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