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Outsourcing corporate businesses is potentially limitless in the Age of the Ever-Net. Take a glance at how Sprint/Nextel reaches out

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  1. 1. Sprint Nextel: Social Media <br /> Presented by : Ricky C. Anderson COMM 404: Media ConvergenceCorporate Social Media<br />
  2. 2. Sprint Nextel Impact<br />In just a few short years, social media has emerged with the power to spread word-of-mouth – positive or negative – like never before. <br />Sprint Nextel Corporationis a telecommunications company, 3rd largest in the United States. (49.5 million customers)<br />Sprint is a global Internet carrier<br />3rd largest long distance provider and also owns a majority of Clearwire, which operates the largest wireless broadband network.<br />The company was renamed in 2005 with the purchase of Nextel Communications by Sprint Corporation.<br />http://mashable.com/2010/06/02/first-evo-commercial/<br />
  3. 3. Sprint Tech Summary<br />The company continues to operate using two separate wireless network technologies:1) WiMaxx2) Wireless broadband -Nextel subscribers have boost mobile<br />In 2009, Sprint reached an agreement to outsource management of its wireless networks to meet competitive standards, as well as opt into 4G operations.<br />Sprintis the main wireless brand of Sprint Nextel Corporation, differentiating it from Sprint PCS (personal communications service of the previous Sprint Corporation. Sprint Nextel maintains its nationwide PCS presence.<br />Popular demand cell phone models are: -Sprint HTC 4G Evo -Sprint HTC 4G Evo Shift (Android) -Samsung 4G Epic<br /> -Sprint Palm 3G Pixi -LG Remarq<br />Uses Windows 7 engine<br />
  4. 4. Sprint Tech Summary (cont’d)<br />The Sprint network operates a combination 2G & 3G wireless network.! 4G since June 2010!<br />Sprint's (Power Vision) data options include: <br /> -Sprint TV, <br /> -Sprint Radio, <br /> -Sprint Music Store, <br /> -Sprint On-Demand, <br /> -unlimited Web access, <br /> -video and picture mail, <br /> -wireless chat and games. <br />*It is currently being offered in 43 states in the US.<br />http://mashable.com/2010/06/03/sprint-htc-evo-social-media/<br />(2:56)<br />
  5. 5. Sprint Social Media Upgrades<br />As for the device itself, it’s yet another major Android debut. -with 4G speed, -enables a number of notable features including a video chat service from Qik. -Friend Stream -Google, Facebook, Twitter apps<br />
  6. 6. Sprint Online Presence<br />
  7. 7. Sprint Online Presence II<br />
  8. 8. Sprint Online Presence III<br />Internal approaches<br />Like many companies, the intranet serves as the hub of communications at Sprint. Linking to its company-wide i-Connect intranet site is Sprint’s social media site, also known as Sprint Space – a platform that gives its 40,000 employees the opportunity to post content and comments, and hear what others are saying.<br />
  9. 9. Sprint Firsts<br />
  10. 10. Sprint Online Presence IV<br />
  11. 11. Sprint Online Presence<br />Managing the tone of voiceSprint is following a growing trend of companies developing social media policies to ensure that proprietary information isn't shared inappropriately.<br />
  12. 12. Conclusion<br />Sprint Nextel is still emerging prospectively.<br />Windows 7 is still unproven<br />Customer loyalty is apparent<br />Find me at twitter: Rico_17<br />Or see this presentation on my blog: Boom34<br />