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The Value of Visualization by @columnfive

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Created for presentation at the Richmond Federal Reserve's "Unleashing the Power of Local Data" Conference …

Created for presentation at the Richmond Federal Reserve's "Unleashing the Power of Local Data" Conference http://www.richmondfed.org/conferences_and_events/community_development/2011/unleashing_data_20111013.cfm Conference Description: Join the Federal Reserve Bank of Richmond for a one-day conference that showcases the best uses of data in local decision-making. Participants will learn from case studies that exhibit communities' innovative use of data to address local problems, and they will engage in hands-on sessions using their own laptops to better understand how to apply data to their communities. To address the growing use of informational graphics to communicate data, the lunch program will feature Column Five Media, Inc., a company that creates compelling graphics for clients such as The Atlantic, Newsweek and Good Magazine. This dynamic conference will demonstrate the power of data to inform decision-making and effect policy.

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  • 1. 0 1 2 3 4 5 6 7 8 9 THE VALUE OF VISUALIZATION
  • 2. CONTENT WHY VISUALIZE DATA? MAKING A GOOD INFOGRAPHIC SHARING YOUR MESSAGE 2
  • 3. EDITORIAL 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. HUMOR 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. PROPRIETARY DATA 18
  • 19. 19
  • 20. 20
  • 21. NEWS 21
  • 22. 22
  • 23. 23
  • 24. PROCESS 24
  • 25. 25
  • 26. 26
  • 27. DATA VISUALIZATION 27
  • 28. 28
  • 29. 29
  • 30. 30
  • 31. 31
  • 32. 1WHY VISUALIZE DATA? 32
  • 33. “...THE HUMAN VISUAL SYSTEM IS A PATTERN SEEKER OF ENORMOUS POWER AND SUBTLETY.THE EYE AND THE VISUAL CORTEX OF THE BRAIN FORM A MASSIVELY PARALLEL PROCESSOR THAT PROVIDES THE HIGHEST-BANDWIDTH CHANNEL INTO HUMAN COGNITIVE CENTERS.” COLIN WARE In Information Visualization: Perception For Design 33
  • 34. PREATTENTIVE PROCESSING 7 7 7 7 7 7 77 7 7 34
  • 35. PRE-ATTENTIVE ATTRIBUTES FORM ORIENTATION 35
  • 36. PRE-ATTENTIVE ATTRIBUTES FORM LINE LENGTH 36
  • 37. PRE-ATTENTIVE ATTRIBUTES FORM LINE WIDTH 37
  • 38. PRE-ATTENTIVE ATTRIBUTES FORM SIZE 38
  • 39. PRE-ATTENTIVE ATTRIBUTES FORM SHAPE 39
  • 40. PRE-ATTENTIVE ATTRIBUTES FORM CURVATURE 40
  • 41. PRE-ATTENTIVE ATTRIBUTES FORM ADDED MARKS 41
  • 42. PRE-ATTENTIVE ATTRIBUTES FORM ENCLOSURE 42
  • 43. PRE-ATTENTIVE ATTRIBUTES COLOR INTENSITY 43
  • 44. PRE-ATTENTIVE ATTRIBUTES COLOR HUE 44
  • 45. PRE-ATTENTIVE ATTRIBUTES SPATIAL POSITION 2-D POSITION 45
  • 46. VISUAL LEARNING “WHEN COMPARED TO OUR OTHER SENSES (HEARING, SMELL, TASTE, AND TOUCH),WHICH ARE LIKE NARROW ALLEYWAYS PAVED IN COBBLESTONES, VISION IS LIKE A SUPERHIGHWAY.” STEPHEN FEW Tapping The Power Of Visual Perception 46
  • 47. FLEMING’S VAK/VARK MODEL VISUAL AUDIOTORY KINESTHETIC OR TACTILELEARNERS LEARNERS LEARNERS 47
  • 48. “VISUAL DISPLAYS RICH WITH DATA ARE NOT ONLY AN APPROPRIATE AND PROPER COMPLEMENT TO HUMAN CAPABILITIES, BUT ALSO SUCH DESIGNS ARE FREQUENTLY OPTIMAL.” EDWARD R. TUFTE 48
  • 49. EASE OF DIGESTION 49
  • 50. SHARE-ABILITY OF FORMATIMAGE VS. TEXT POST 50
  • 51. 3MAKING A GOOD INFOGRAPHIC 51
  • 52. “THE AIM OF THE POET IS TO INFORM OR DELIGHT, OR TO COMBINE TOGETHER, IN WHAT HE SAYS, BOTH PLEASURE AND APPLICABILITY TO LIFE. IN INSTRUCTING, BE BRIEF IN WHAT YOU SAY IN ORDER THAT YOUR READERS MAY GRASP IT QUICKLY AND RETAIN IT FAITHFULLY. HORACE The Art Of Poetry An Epistle To The Pisos 52
  • 53. 53
  • 54. ELEMENTS 1 2 3IDEA RESEARCH VISUALIZATION 54
  • 55. IDEAWORK IN A GROUP TO CONCEPT 55
  • 56. DATA SOURCES DATA.UN.ORG HARRISINTERACTIVE.COM OECD.ORG DATA.GOVPEWRESEARCH.ORG IRS.GOV NIELSEN.COM SBA.GOV GALLUP.COM CENSUS.GOV 56
  • 57. RESEARCHFIND AN INTERESTING AND COMPELLING ANGLE LESS IS MORE WITH VISUALS BE OBJECTIVE WITH DATA 57
  • 58. RESEARCHFIND AN INTERESTING AND COMPELLING ANGLE LESS IS MORE WITH VISUALS BE OBJECTIVE WITH DATA 58
  • 59. RESEARCHFIND AN INTERESTING AND COMPELLING ANGLE LESS IS MORE WITH VISUALS BE OBJECTIVE WITH DATA 59
  • 60. VISUALIZATION “THERE IS VIRTUALLY UNLIMITED FREEDOM IN HOW WE REPRESENT DATA. THE DIFFICULT QUESTION IS HOW BEST TO REPRESENT IT.” WILLIAM WRIGHTIN THE RESEARCH REPORT “INFORMATION ANIMATION APPLICATIONS IN THE CAPITAL MARKETS” 60
  • 61. SHOW DATA WITH INTEGRITY 160 160 140 80 120 010 20 30 40 50 60 70 80 10 20 30 40 50 60 70 80 BAD EXAMPLE SCALE ISSUE GOOD EXAMPLE 61
  • 62. USE THE RIGHT METHOD 62
  • 63. CHOOSING GRAPH TYPE 8 8 368 CA NY AL MN DE NC12 14 6 8 01 02 03 04 05 06 07 08 09 10 11 12 PARTS OF A WHOLE LINEAR VS. AREA CHRONOLOGY 63
  • 64. SHOW DATA WITH INTEGRITY 100 50 50 25 0 0A B C D E F G A B C D E F G SCALE 64
  • 65. DESIGNGOOD DESIGN IS ENGAGING ADD CLARITY, NOT CONFUSION 65
  • 66. 2SHARING YOUR MESSAGE 66
  • 67. “PERHAPS MOST OF ALL, READERS WANTED TO SHARE ARTICLES THAT INSPIRED AWE,AN EMOTION THAT THE RESEARCHERS INVESTIGATED AFTER NOTICING HOW MANY SCIENCE ARTICLES MADE THE LIST. IN GENERAL, THEY FOUND, 20 PERCENT OF ARTICLES THAT APPEARED ON THE TIMES HOME PAGE MADE THE LIST, BUT THE RATE ROSE TO 30 PERCENT FOR SCIENCE ARTICLES, INCLUDING ONES WITH HEADLINES LIKE “THE PROMISE AND POWER OF RNA.” JOHN TIERNEY “WILL YOU BE E-MAILING THIS COLUMN? IT’S AWESOME” 67
  • 68. BUILDING AND NURTURING RELATIONSHIPS SOCIAL CAPITAL HELP OTHER PEOPLE FIRST, DON’T DEMAND RECIPROCATION. GENUINELY HELPING PEOPLE BUILDS GOODWILL TOWARDS YOU AND YOUR BRAND. INFLUENCERSJOURNALISTS INDUSTRY THOUGHT LEADERS BLOGGERS ENTREPRENEURS INTERNET CELEBRITIES 68
  • 69. SOCIAL SEEDINGSOCIAL NEWS CHANNELS 69
  • 70. BREAKING NEWS 70
  • 71. EVERGREEN CONTENT 71
  • 72. SOCIAL SEEDINGQUANTITY VERSUS QUALITY OF SHARES 72
  • 73. MEDIA OUTREACH 1 GO STRAIGHT TO THE SOURCE (JOURNALIST) BE BRIEF 2 3 DON’T PUSH RESPECT JOURNALIST’S INTEGRITY 4 5 SOCIAL RE-SEEDINGTHE POWER OF SOMEONE ELSE’S VOICE 6 73
  • 74. HARNESSING THE POWER OF DATA 74
  • 75. FIND YOUR MESSAGEAND MAKE IT COMPELLING. 75
  • 76. USE VISUALIZATIONTO ENGAGE YOUR AUDIENCE. 76
  • 77. AN EDITORIAL APPROACH IS USEFUL, BUT DON’T LIE WITH YOUR DATA. 77
  • 78. NURTURE RELATIONSHIPS WITH COMMUNITIESTHAT ARE INTERESTED IN YOUR SUBJECT MATTER. 78