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Civilizing information architecture_final_2013

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Presentation from WIAD2013 World Information Architecture Day, Portland, OR, February 9, 2013

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Civilizing information architecture_final_2013

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  2. 2. CREATIVE CATALYSTS COMPLEX PROBLEM-SOLVING THROUGH SHARED STORIES & INSIGHT-DRIVEN DESIGNCIVILIZING INFORMATION ARCHITECTUREA MEDITATION ON SYSTEMS DESIGN WORLD IA DAY - FEBRUARY 9, 2013 - PORTLAND, OREGON - PATRICIA COLLEY 2
  3. 3. ALL DESIGNS REFLECT A PHILOSOPHY Whether you realize it or not, software comes with a set of beliefs built in. Before you buy it, make sure it believes in the same things you do. PEOPLESOFT ADVERTISEMENT, 1996 It’s impossible to work with information technology without engaging in social engineering. Like comedians or neurosurgeons, our work resonates with deep philosophical questions. JARON LANIER, YOU ARE NOT A GADGET 2011 Conceptual integrity is the most important aspect of systems design. Ease of use dictates unity of design. Every part must reflect the same philosophies and balance of desires. Conceptual integrity emanates from one or a very small number of agreeing resonant minds. FREDERICK BROOKS, THE MYTHICAL MAN-MONTH 1975 3
  4. 4. CIVILIZING INFORMATION ARCHITECTURE INFORMATION Data organized, transformed, and presented in a way that provides meaning A vehicle for understanding in the context of a larger social or intellectual frame ARCHITECTURE The process and product of planning, designing and constructing a lived environment CIVILIZE To advance the state of a collective in its social development and organization To tame the complexities of industry, technology, law and social order within a culture 4
  5. 5. A GALAXY OF DESIGN SIBLINGS PLUS CONTENT STRATEGY COGNITIVE SCIENCE ETHNOGRAPHY BUSINESS OPERATIONS SERVICE DESIGN BRAND STRATEGY DOMAIN EXPERTISE ETCDAN SAFFER, 2008 5
  6. 6. KNOWLEDGE CONTINUUM GLOBAL LOCAL PERSONAL UNFILTERED MEDIATED EMERGENT PARTICIPATORY GENERATIVE PATTERNS SHARING REFLECTION GATHERING ORGANIZATIO STORYTELLING CORRELATION DISCOVERY N INTEGRATION EXPANSIONADAPTED FROM NATHAN SHEDROFF, 1994 DISTRIBUTION 6
  7. 7. INFORMATION ARCHITECTURE EXPLAINED! CREATIVE CATALYSTS COMPLEX PROBLEM-SOLVING THROUGH SHARED STORIES & INSIGHT-DRIVEN DESIGN 7
  8. 8. SAME UI - DIFFERENT WORLDS 8
  9. 9. YAHOO! 1995 DATABASES ONLINE 1996 GOOGLE 1996 WURMAN “INFORMATION ARCHITECTS” 9
  10. 10. BIRTH OF INFORMATION ARCHITECTURE INTEL’SINTERNET OF THINGS 1960-202010
  11. 11. THE DESIGN PROCESS EXPLAINED! CREATIVE CATALYSTS COMPLEX PROBLEM-SOLVING THROUGH SHARED STORIES & INSIGHT-DRIVEN DESIGN 11
  12. 12. CONE OF UNCERTAINTY - DAMIEN NEWMAN 12
  13. 13. DEFINITIONDELEGATION < INSERT CREATIVEDOING MAGIC HEREDELIVERING 13
  14. 14. DEFINITIONDISCUSSION < LISTEN < ALIGN / REFRAME < VISIONING / MODELINGDISCOVERING < SOLVEDERIVING < PRODUCEDOING < ITERATE / REFINEDELIVERING 14
  15. 15. (C) HORNBACKPHOTO, DEMOTIX.COM How planners experience structures 15
  16. 16. WWW.TUMBLR.COM/TAGGED/THE%20BERLIN%20WALL How people experience structures 16
  17. 17. DESIGN BUILD PLAN VALIDATEBOEHM SPIRAL MODEL ILLUSTRATION BY PETER GOTTSCHLING, INDIANA UNIVERSITY 17
  18. 18. THE WISDOM OF BUILDINGS CREATIVE CATALYSTS COMPLEX PROBLEM-SOLVING THROUGH SHARED STORIES & INSIGHT-DRIVEN DESIGN 18
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  20. 20. SURFACE 1 WK - 2 MOS SKELETON 2 WKS - 2 MOS STRUCTURE 6 MO - 1 YR SCOPE 6 MOS - 2 YRS STRATEGY 1 - 5 YRSJESSE JAMES GARRETT, 2004; EXTENDED BY PETER MERHOLZ 20
  21. 21. Civilized design thoughtfully balances immediate use with evolutionary change.It is in harmony with its environment, its inhabitants, and their changing activities over time.MARMARA ESMA SULTAN PALACE CONVERTED TO CULTURAL CENTER, ISTANBUL, TURKEY - 21 ARTONFILE.COM
  22. 22. CASE STUDIES CREATIVE CATALYSTS COMPLEX PROBLEM-SOLVING THROUGH SHARED STORIES & INSIGHT-DRIVEN DESIGN 22
  23. 23. MICROSOFT WINDOWS LIVE CALENDARINCREMENTAL DESIGN WASN’T ENOUGH. PRODUCT TEAM WAS SPINNING. PROPSED STEPPING BACK AND GATHERING IN-DEPTH USER RESEARCH TO REFOCUS THE TEAM ON MEANINGFUL GOALS AND DESIGN GUIDANCE 23
  24. 24. 20 USERS IN 4 PERSONA GROUPS > VIDEOS, FINDINGS + RECOMMENDATIONSEXPLORED USER MOTIVATIONS, NEEDS AND WANTSDERIVED CRITICAL FINDINGSVIDEO CLIPS TO SOCIALIZE USER PERSPECTIVESEXTRACTED ACTIONABLE RECOMMENDATIONS 24
  25. 25. INTEL.COM ENVIRONMENT “GREEN” PRACTICES SUBSITE, 2007GREAT STORY...WANTED TORETELL IT BETTERAND REACHINDUSTRYINFLUENCERSAND INVESTORS 25
  26. 26. INTEL.COM ENVIRONMENT SUBSITE ARCHITECTURETHE SUBSITE WAS UNDERSEVERAL LAYERS OFNAVIGATION AND PAGEFLOWS, WITH AMBIGUOUSLABELING AND CLOSELYRELATED ARTICLESACTING AS RED HERRINGS 26
  27. 27. INTEL.COM ENVIRONMENT - TESTING LIKELY USER PATHS MAPPING LIKELY BEHAVIORSGUERRILLA /COLLABORATIVEUSER RESEARCHHOW WOULD THE NEW STORYREACH ITS AUDIENCE? 27
  28. 28. INTEL.COM ENVIRONMENT - NAVIGATION VISUAL SCORECARD VISUAL SCORECARDMAPPING NAVIGATIONFLOWS ABOVEAND LEADING TOTHE SUBSITE IDENTIFIEDFRICTION & ROADBLOCKSTO TAKE UP WITHTHE GLOBAL WEB TEAM 28
  29. 29. DUKE CANCER INSTITUTE - HIGH TECH, HIGH TOUCH CARE GRAND OPENING 2012 STATE-OF-THE-ART FACILITY DESIGNED FOR WORLD-CLASS MULTIDISCIPLINARY CARE, WITH A FOCUS ON COMFORT AND HEALING. 29
  30. 30. DUKEHEALTH.ORG - ANTIQUATED & INEFFICIENT ANTIQUATED SITE DESIGN 30
  31. 31. MODELING THE PATIENT LIFECYCLEMODELING THE FULLPATIENT LIFECYCLEHELPED CONTEXTUALIZEAND RATIONALIZETHE ROADMAP V1 FOCUS 31
  32. 32. NARRATIVE-FOCUSED INFRASTRUCTURETYPICAL WEBPOPULATIONWORKFLOW 32
  33. 33. NARRATIVE-FOCUSED INFRASTRUCTURENARRATIVE-FOCUSEDWEB POPULATIONWORKFLOW 33
  34. 34. MATURITY MODELS CREATIVE CATALYSTS COMPLEX PROBLEM-SOLVING THROUGH SHARED STORIES & INSIGHT-DRIVEN DESIGN 34
  35. 35. CAPABILITY MATURITY MODEL CAPABILITY MATURITY MODEL OPTIMIZING INTEGRATED, QUANTIFIED PLANNED, PROACTIVE MANAGED, REACTIVE INITIAL, AD HOC, CHAOTIC FROM SEI CMM 1986 35
  36. 36. DESIGN MATURITY MODEL MORE MATURE LESS MATURETHESE MODELS AREN’T PERFECT OR ABSOLUTETHEY’RE JUST A WAY TO MEASURE WHERE YOU ARE, WHAT’S POSSIBLE NOW, AND WHERE YOU MIGHT BEHEADING NEXTJESS MCMULLIN, 2005 36
  37. 37. DESIGN DESIGN TECH TECH STRATEGIC STRATEGIC RESOURCE NEED RESOURCE NEED RESOURCE NEEDWHO CAN DO WHAT? WHERE CAN WE BUILD AFFINITIES & ALLIANCES? WHAT MAY BE MISSING? 37
  38. 38. SURPRISE STAKEHOLDERS YOUR CORE CLIENT TEAM CS THEIR DEVS OTHERS IN YOUR ORG OR C.O.P YOU & YOUR DESIGN TEAM YOUR DEVS YOUR BOSS USERS YOU OTHER USERS, TALKED TO OTHER NEEDSKNOW WHERE YOU ARE IN YOUR FIELD, AND ON THE FIELD
  39. 39. ALL DESIGNS EXPRESS A PHILOSOPHY OF USEInformation technology has become a vital and fundamental part of our everyday lives.Yet every digital artifact designed by an interaction designer is in some way imperfect.Because of the complexities involved, and the rate of change in technology, normative approachesare impossible to perfect.There is a need for a reflective mind, a thoughtful designer.JONAS LOWGREN & ERIK STOLTERMAN, THOUGHTFUL INTERACTION DESIGNAND there is a need for meaningful collaboration across disciplines and interests.PATRICIA COLLEY 39
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  41. 41. INTERESTED IN MY WORK?HIRE ME FOR DESIGN CONSULTINGI DON’T KNOW HOW TO PUT THIS, BUT... I’M KIND OF A BIG DEAL.ASK ABOUT MY CREATIVITY WORKSHOPSCREATIVITY & LEADERSHIP FOR PERSONAL & PROFESSIONAL GROWTH. IT’S SERIOUS FUN.PATRICIA COLLEY ✶ 206-949-8974 ✶ INFO@CREATIVE-CATALYSTS.COM ✶@PCOLLEY_23 41
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