Colossal Media Group 2009 annual portfolio

3. The past twelve months have been extremely exciting for
Colossal. We completed our first job overseas which
brought us to Austria. The job had us painting a large
public ad for climate change awareness. Back in the U.S
we expanded our permanent inventory to 18 markets
and set up an in-house acquisitions department giving
us the capability to scout custom locations anywhere at
a moments notice.

4. Notable projects included a series of large-scale walls
for the elusive British artist Banksy, huge video game
characters for Gears of War in Soho, and throwing a
raucous paint party in our Brooklyn warehouse. We even
turned Diesel’s headquarters into a giant cheeseburger!

5. 176 N9th st Brooklyn, NY 11211 P.718-858-0979 F.718-486-6311
Is an innovative Out Of Home
company that specializes in high-impact paint-
ed wallscapes. We are the largest hand-paint
advertising company in the United States.
COLOSSALMEDIA.com
Sky High Murals hand-paints photo realistic
Colossal Media Group is organized into two
divisions: Colossal Media has permanent loca- advertisements and murals for a diverse
tions in major markets throughout the US, group of clients including OOH companies,
and a custom acquisitions division that scouts galleries, museums, city municipalities,
locations for clients nationwide. and advertising agencies.

6. We offer a range of services to our clients to maximize the viral buzz
their hand painted wallscapes achieve, from campaign creation to
experiential marketing tie-ins.
Hand painted wallscapes are one of the most mem-
orable forms of outdoor advertising available. Our
painters always draw a crowd when in production,
as each wall becomes a live art installation. People
stop and take photos, blog about it, and tell their
friends— a great authentic and viral way to inte-
grate your brand into any neighborhood!

7. The largest hand painted production team in the US.
Permanent wallscape inventory in 18 markets.
Custom acquisitions department able to scout and permit locations in all major markets.
Licensed Rigging and suspended scaffolding installers.
SERVICES
We have a proven track record of executing large scale, multi-
city out of home campaigns from concept to completion.

9. STREET LEVEL WALLS

10. Our street level wallscapes are located in
trendy and creative neighborhoods in major
markets throughout the country. By being
at “eye-level,” they draw the public into
the production process and can utilize and
incorporate each neighborhood’s unique
aesthetic into their location. These smaller
gems are an excellent way for consumers to
“discover” new brands. These murals are
accepted by local residents more so than
traditional advertising structures because
they fit into the urban landscape and require
a level of personal touch and artistry often
overlooked in the industry. Colossal Media’s
street level neighborhood murals are the
foundation to Colossal’s ability to generate
a buzz around a campaign in a unique and
organic fashion.

14. LARGE WALLSCAPES

15. Giant Wallscapes are the cornerstone
capability offered by our production team.
Within the competitive industry of outdoor advertising,
Colossal continually makes it’s splash with these larger
than life, hand painted wallscapes. It was an almost
forgotten skill that Colossal has helped bring back to
life as we continue to grow.

17. We’ve been training a new generation of young artists to learn the difficult task of
painting these giant murals as purveyors of the hand paint tradition. We take a lot
of pride in our large walls and it takes many years of practice to achieve the skills
needed to make these things a reality. Dedication, pride, and attention to detail
are just some of the attributes required to be a Sky High muralist.

27. ART PROJECTS

28. We have always worked closely with the arts industry. While the bulk of our work
comes from commercial advertising work, our fine art work is what truly sets us
apart from other outdoor media companies.

29. to promote the Metropolitan Museum of
Every year we have been asked to col-
Art’s Van Gough Exhibit. We scouted and
laborate with multiple artists to deliver
produced site specific giant paintings
large scale projects. These artists have
in high traffic areas of Manhattan. After
ranged from well known and established
this project the New York Public Arts Fund
to emerging ones just breaking into the
approached us with a project at the famed
art world. Two years ago we worked with
Lever House building on Park Ave.
Lisa Sanditz, Gary Hume and Alex Katz

30. This building is the first all glass building in New York City and is a New York City Landmark. The artist was Sarah Morris
and the task at hand was to paint her sophisticated pattern work on the open air lobby’s ceiling which spanned an entire
city block. We worked 24 hours a day for two weeks straight in order to complete the project in time for the opening!

34. Whether it is painting a 300 foot wall on Coney
Island’s boardwalk, flying to Austria to paint Gottfried
Helnwein’s photo-realistic painting on a six story
facade, or producing a custom campaign in New York
for Banksy, Colossal has always given it’s special art
projects the undivided dedication we feel they deserve.

36. Scenario: Banksy, an anonymous British artist with roots in the street art and graffiti movements,
wanted to place four large scale murals in and around New York’s SoHo in support of a pop-up
gallery running for only one month. The artist wanted placement on three major New York streets:
Broadway, Canal, and Houston; to be near the nexus of SoHo’s art gallery scene. Colossal had to
execute all four walls simultaneously while maintaining complete secrecy about the project.
BANKSY
CASE STUDY
Solution: Colossal possesses the unique set for advertising purposes, and the Artist was
able to work with the dimensions and char-
of capabilities required to accomplish this
acteristics of each wall to create pieces that
project. Our Acquisition team dealt directly
were playfully site-specific.
with area landlords and partnered with two
other media companies to present a suite of
The placement of fine art on advertising spac-
one of a kind locations to the Artist. The Art-
es, by an advertising company, was in and of
ist provided digital renderings of hand-drawn
itself a major focal point of the project. Colos-
sketches, which our paint team was able to
sal’s role in the project was to function as any
transfer directly, with 100% fidelity, to these
other artist’s tool- as a means to an end. Our
four massive wallscapes.
ability to exactly translate the Artist’s vision,
while working within the confines of complete
Colossal worked with the Artist’s team for
secrecy and a strict timetable, was a challenge
months on site acquisition and preparation.
Colossal is uniquely suited to meet.
Two of the four locations had never been used

37. Result: Four massive wallscapes on three
of New York City’s most important thor-
oughfares. International buzz was created
from the first brushstroke, and the Artist
remained anonymous. Colossal and Banksy
received heavy press coverage, including:
The New York Times, Gawker, New York
Magazine, and Gothamist

38. In addition to our extensive national
inventory, Colossal Media has the
ability and expertise to provide custom
acquisitions for any type of out-of-home
campaign in all markets across the country.
We pride ourselves in the ability go where
no campaign has gone before to reach the
clients’ target demographic and campaign
goals in a unique and exciting fashion.
CUSTOM ACQUISITIONS
Give Colossal Media a set of desired markets and demographics and
we do the rest. Within a week of arrival in the new market, we present
the client with a variety of options that meet the campaign goals along
with an intimate knowledge of the market’s demographics and overall
aesthetic. We manage and maintain all landlord relationships as well
as any permitting or other activity required by various city agencies.
With Colossal’s hand painted approach, we are able to go deeper into
any market than traditional billboard and advertising structures could
ever imagine. Using our hand painted approach, we incorporate archi-
tectural and structural building elements into the design space, giving
the client’s creative message endless possibilities and turning virtually
every surface into a potential creative medium. Colossal Media’s
murals have proven themselves to be an effective means to reaching even
the most niche markets.

39. Scenario: In 2008 Pabst Blue Ribbon ran a mural campaign made up
of artwork submitted by fans of the brand.
PBR
CASE STUDY
After a successful run in established markets, for 2009 Pabst Blue
Ribbon wanted to branch out and break into new markets that did not
have established media space for non-traditional outdoor advertising.
They did not want to just book a couple billboards and call it a day, so
they called Colossal Media to see if we could help.

40. Solution: Colossal possesses the unique set get a feel for where PBR should have a pres-
ence and create the biggest impact.
of capabilities required to accomplish this
This process also included market rides with
project. The custom acquisitions team hit the
the agency and client in each market.
road for the next several months, going from
All the media space acquired was fully permit-
city to city, dealing directly with landlords and
ted; this was not a guerilla-marketing project,
securing inventory that was ideal for Pabst
Colossal Media worked with local expediters
Blue Ribbon. We worked side by side with
and city governments to secure permits for
the creative agency, making sure we got them
each location. After all was said and done,
exactly what they needed in each market. By
Colossal established 7 new markets for PBR.
spending time in each market, we were able to
Result: A massive coast-to-coast multi-city campaign! With hand paint-
ed ads now running in more then 10 cities on walls acquired and painted
by Colossal Media, it is safe to say that the project was a huge success.

41. Keith Abrams Jasper Patch Mark Harrison Matt Tucker Morgan Howland Jonathan Airis Reuel Schum Chana Miller
Adrian Moeller Brian Blessinger Austin Golding Ray Baxter Daniel Harrington Fernando Latorre Charlie Pratt Patrick Mc Gregor Paul Lindahl

42. RECENT CLIENTS

43. Colossal Media Group 176 N9th st Brooklyn, NY 11211
P.718-858-0979 F.718-486-6311 colossalmedia.com
Book designed by GHAVA P.718-388-5519
Photography by Morgan Howland, Stephen Schuster, Ray Mock, and Colossal Media
©2009 Colossal Media. No part of this book may be reproduced
without written permission of Colossal Media. Printed in Canada