1. 2 DIGS.NET | 5.20.2016
Dwell on Design, America’s largest
design convention, comes to Los Angeles
WRITTEN BY JOCLENE DAVEY
C I T Y
D
well on Design, the ultimate modern design convention for interior
designers, architects, builders and enthusiasts alike, is headed to Los
Angeles June 24-26. Carefully curated by trendsetting editors from
Dwell magazine, this exhibition and conference, held at the Los Angeles
Convention Center, will feature world-class speakers, product demonstrations,
cutting-edge technology, plus classes and seminars for consumers and pros;
one can even sit down with a professional designer, architect or landscape
architect for a free consultation.
EVP Amanda Dameron built the show on what Dwell has coined the four
pillars: the Smart Home and Emerging Technology, the Business of Design, the
Nice Modernist and Healthy Architecture. Dameron explains, “Our content pillars
for the Dwell on Design Los Angeles conference are inspired by the narratives
we constantly pursue through all of our channels—namely, how to be at home in
the modern world. As our founder, Lara Deam, stated: ‘We owe it to ourselves
as a culture to define an architecture that is distinctly progressive, optimistic
and timeless—one that helps us connect in a deeper way to ourselves and to
our community.’” Correspondingly, the Dwell editors meticulously select their
design program to create an optimum personal experience for those attending,
showcasing over 350 exhibitors and more than 2,000 innovative products and
services, plus four full-scale pre-fab homes.
The opportunities for inspiration are endless. “The show itself is a true
proponent of value added content,” shares Chela Piacentini, Marketing
Manager of the parent company Informa. This is evident for the trade and DIY
enthusiasts, with three days of carefully orchestrated educational speakers
presenting every hour. Become an expert on design trends, smart tech media
and targeting the right customers for your design business, or hear Dwell
CEO Michela O’Connor Abrams discuss ‘the new affluent’ who, through their
studies, have been defined as well informed, tech-savvy, and discerning
consumers. According to Abrams, “the new affluent” consumer represents
a time of transitional change coupled with creativity, a design-conscious and
personal style.
Whether spectator or aficionado, Dwell on Design has something for
everyone, from exquisite designer brand exhibits showcasing the latest and
greatest concepts to the famous LA Home Tours. Be the first to preview fresh
and innovative designs from hundreds of vendors like Graff Faucet’s Dressage
Free-standing Vanity, a groundbreaking new bath collection, or Koncept’s
LED, wireless and travel friendly modern GoLamp. Because the Dwell Home
Tour intermingles with the LA Design Festival, it makes Dwell on Design
unique to other design shows in LA, confers Piacentini. The tour is a must-see
for those covetous of celebrity digs and famous architects, including a list of
hits like Diane Keaton’s former home built by Frank Lloyd Wright, which has
never been shown to the public before, according to Informa.
A WEEKEND IMMERSED IN
RE-IMAGINING
MODERN
Modify Furniture 2016 Collection,
Exhibitor for Dwell on Design
(photo by Modify Furniture and Informa)

2. 4 DIGS.NET | 5.20.2016
C I T Y
The tour includes 20 homes over the course of three
days: June 19, Mar Vista/Culver City; June 25, East Side/
Hills; and June 26, Santa Monica/Venice. Tickets are
available at DwellOnDesign.com.
Not-to-be-missed at the show is the 34,000-square
foot Dwell Outdoor Pavilion designed by famed Australian
landscape artist, Jamie Durie. Children will get a warm
welcome in the Modern Family Pavilion, where they can ‘Re-
imagine Modern,’ referring to the brand’s well-known motto
‘Re-imagine.’ Partnering with IMM Cologne, Germany’s
premier design show, the Dwell on Design’s brand will gain
international recognition, as IMM brings with it more than 50
international brands combined with on-stage presentations
to the tune of global perspectives.
“We hope our content programming will deliver insight
and inspiration, provoking yet more discourse in how good
design thinking can shape the world in which we inhabit,”
concludes Dameron.
With a resounding philosophy set on informing, educating,
improving and connecting the dots in the realm of modern
design, the Dwell on Design convention will be a thought-
provoking, interest-peaking weekend of great modern
design, healthy building and life-improving strategies.
Clockwise from top:
2016 LA Home Tour interiors
curated by Dwell editors
(photo by Ethan Pines);
See exhibitor’s cutting edge
designs like Graff Faucet’s
Free-Standing Dressage Vanity
(photo by Graff Faucets and
Informa); Hear world-class
speakers from a variety of
stages (photo by Informa);
Los Angeles Convention
Center’s Premier Design
Show, Dwell on Design
(photo by Informa)