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Metalayer now Colayer - Part 1/3 - full Presentation

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  • 1. U R ONLINE and U R not alone ! ... none of us is as smart as all of us. COMPLETE METALAYER PRESENTATION - PART 1
  • 2. This presentation is for the general understanding and discussion about meta layer Community-Hub (MCH) and meta layer Personal Portal (MPP) Software Technology Solution: FOCUS: The Focus of this Presentation is on highly personalized C ollaborative C ommunity N etworks METALAYER Presentation LAYER Application LAYER Data LAYER People working together: Collaboration
  • 3. METALAYER‘s VISION in 1999 !
  • 4. Meta layer builds Collaborative Business Relationship Environments What we do: Collaborative Value Networks based on Personalized Inter- and Extra-Organizational Communication Strategies !
  • 5. Metalayer.com is a global acting company with the presence in 3 continents. The challenge: In the quest to be more competitive in the global marketplace, today’s businesses are feeling pressure to reduce costs, make faster decisions and yet include an increasingly distributed workforce in critical corporate initiatives.   It is becoming difficult to: Find sufficient time to work as a group on complex projects where multiple meetings or ongoing work sessions are required obtain a sufficient travel budget to bring all the right people together face to face schedule meeting with people that are in different time zones.   While the use of email, conference calls, and groupware, and simple threaded discussion forums are becoming more pervasive, and are part of the solution, these tools are not optimized to support the way people work together in teams on the variety of projects that encounter every day.   Email is very difficult to use when trying to hold an extended discussion between several member of a team, and scores of daily emails create an enormous amount of “noise”.   Conference calls and videoconferencing do not allow for on-going discussion and follow-up, or full participation by all member of team, and are increasingly difficult to schedule.   Groupware is often modeled on a “filling cabinet” system, which is optimized for sharing data, rather than collaborative conversations about the shared files.   Threaded discussion forums do not provide an ongoing discussion environment that is organized around interrelated teams – or do they integrate well with enterprise information sources.   In short, a complete collaborative meta layer is needed for distributed organization Why are we building a meta layer: San Francisco Zurich Pune
  • 6. We build the NEXT GENERATION LAYER: The best way to predict the future is to invent it ! - The right team - The right approach - The right business-model - The right vision - The right timing - The right business value - The right clients - The right track-record - Why we win !
  • 7. The ability to manage content- and context driven interaction and group discussion within your business and subsequently between partners , suppliers and customers , has the greatest opportunity for Knowledge improvement and Business benefits. Collaborative value Communtiy networks Partner Customer Supplier Employee C -Business Communtiy-HUB
  • 8. eMail will not be the workplace of the future ! Micro-Comty Environments will leverage global collective and contextualised conversations and actions ! Micro-Comty Environment ‘ C ‘ o m m u n i t y ‘ C ‘ o l l e c t i v e l e a r n i n g ‘ C ‘ o m m u n i c a t i o n ‘ C ‘ o l l a b o r a t i o n ‘ C ‘ o n t e n t ‘ C ‘ o r r e l a t i o n ‘ C ‘ o n t e x t ‘ C ‘ o – c r e a t i o n ‘ C ‘ o l l e c t i v e M i n d ‘ C ‘ o n t i n o u s e d u c a t i o n ‘ C ‘ o – w o r k i n g
  • 9. San Francisco Metalayer is working on different Projects with clients from diverse Industries. We are very much involved in new COLLABORATIVE PROTOTYPE ENVIRONMENTS for Enterprises who want to explore new ways of effective COLLABORATION + COMMUNICATION. Zurich Pune Vonkrogh.org
  • 10. C-Commerce , is the set of electronically-enabled collaborative interactions between an enterprise, its suppliers, trading partners, customers and employees. Otherwise known as collaborative commerce , c-commerce leverages the Web to create and maintain an interactive business community of employees, trading partners, suppliers and customers. This real-time Internet connectivity enables data, intellectual capital, human resources and processes that were once considered internal to be shared – and used – by the collaborative community at a large . Definition of C-Commerce [Date: Mai 2001]
  • 11. We build the NEXT GENERATION LAYER: … but intellectual capital is the currency of the digital economy, and no amount of technology can save the organization that fails to make that simple connection . XML
    • The metalayer is a software layer placed between the application-layer and the presentation-layer.
    • From the user's perspective, the METALAYER provides one more abstraction layer between the hardware and the user environment. It consists of METAOBJECTS (XML), which provide an adaptive and user friendly computer interface, mainly through three services:
    • Integration information, applications and people
    • Personalization to the user specific needs
    • Security and authentication
    METALAYER Presentation LAYER Application LAYER Data LAYER
  • 12. Enterprises are looking into ways to build, manage and incorporate c-technology solutions and services into existing internal or external Portals , eMarketplaces and within the extended Enterprise . To be competitive in C-Commerce , Enterprises are focusing on building highly personalized, collaborative inter-company value community networks. The original intent of the Internet was to bring people together to share ideas, knowledge, and improve productivity – In short, to intelligently communicate and collaborate. Knowledge Communites or Communities of Interest are the only content and collaboration products that go the the heart of the Internet’s original intent. That is, to empower communities of employees , partner , and customers to collaborate and interact efficiently over the Inter-Intra- and Extranet. Community-Hub Multiple and cross-collaborative Inter-Enterprise Communities of Interest. (Intranet, Internet and Extranet) C ommunity N etworks
  • 13. eMail will be dead soon ! Enterprises will provide Community-Hub‘s to bundle their visitors in groups of interest and to manage communities. Community Hubs will be implemented in most Portals , Marketplaces and WebSites to ensure People Relationships.
  • 14. The number of eRelationships will dramatically increase in future and we will not be able to handle these relations in the way, we handle them today. Metalayer builds [eRleationship management software] for handling information sharing and collaboration. eMail will be dead soon !
  • 15. - When our T I M E is what we have to offer the world, we look at T E C H N O L O G Y differently. - Velocity in the next economy increases as Community participation increases. Technology is human-centric designed. We expect it to actively and adaptively support our performance and productivity. The biggest innovation is the use of technology to improve the effectiveness of Information and Knowledge Sharing within “Community-Networks” Intelligent and context-driven People interaction is just another step toward transaction and relationship. Community Products and Services fundamentally improve the effectiveness of communication, Information, Innovation and collaborative Knowledge Sharing !
  • 16. Opportunity Demonstration Transaction *WEB-Services* Traditional Media Online Media extremly effective midly effective C -Transformation How do we balance the interest of employees, buyers and sellers within Communites Of Interests ? The focus of Knowledge-Intesive Industry is on the „ C “ within their Business. Online media is radically different ! It‘s time for a web-centric collaborative -Transformation going toward a higly interactive COMMUNITY- WEB-SERVICE SPACE. Communtiy-Management is a clear defined Web-Service.
  • 17. Demonstration Transaction *WEB –Community-Service* Traditional Media Online Media extremly effective midly effective Customers Supplier Partner People Employee Enterprises (whether they like it or not), will be forced in future to customize interaction with their key constituents. Community-Building is a vital step toward the Knowledge-Workplace. Knowledge-intensive Enterprises go new ways toward highly interactive and cross-collaborative communication-Strategies . We understand, that If your WEB-STRATEGY doesn‘t explicitly address the fundamental changes in KNOWLEDGE-WORKER EXPECTATIONS , your enterprise will be at risk soon !! EXPECTATIONS
  • 18. E-Commerce / Exchanges 1995 ADAPTION 1997 1998 2000 Collaborative Community Networks Over the past few years, the creation of highly collaborative Inter-Enterprise „Communitites“ has emerged as on of the most destinctive – and potentially important – capabilites of the INTERNET. Store Front 1 st Timing is everything on the NET … Less than five percent of visitors buy something…. 2002 2001 2 nd 3 rd The imperative of electronic Business. 3 rd
  • 19. Interactivity creates new communities. It is now possible to manage unique relationships. That possibility changed many TRANSACTIONAL relationships into CONVERSATIONAL relationships , characterized by an aligning of interests that would have been thought impossible a few years earlier. 1995 EVOLUTION INTERNET USAGE 1997 1998 1999 2000 C OMUNITIES O F I NTEREST N ETWORKS [ Source: CISCO SYSTEMS ] Brochure- ware Customer Interaction Transaction Enabler 1:1 Relationship Marketplaces Real-Time Organization 2001 Collaboration Hub Transactional Relationship (E-Business) Conversational Relationship (C-Business) Collaborative Trading-Hub
  • 20. Upside Down ! Tomorrow we will communicate as never before: The Web allows us to have an iterative debate with customers, employees and prospects. Make a WebSite where the debate about the soul of the company is going on. Community Definition: It is a place on the net where like-minded people can meet, exchange news and share ideas. Only a defined group of people has access to a certain community. KM- community KM- community KM- community KM- community KM- community Community users are the next generation power users. META -Networks rules ! [ B2B] [ B2C] [C2C] [G2G] [P2P] Community Network ..and 100 more communities
  • 21. 1997 1998 1999 2000 2001 1995 Community building is a fundamental process in any enterprises. One of the challanges is the evolution toward a knowledge Workplace . EVOLUTION INTERNET USAGE Comty Hub INTERNAL KNOWLEDGE COMMUNITIES ( INTRANET ) EXTERNAL KNOWLEDGE COMMUNITIES ( EXTRANET / INTERNET ) PEOPLE - MATCH
  • 22. Employees with Internal Portal Access 1998 1999 2000 2001 20 40 60 80 100 Source: International Data Corporation EIP: Enterprise Information Portals Understanding the importance of interaction and collaboration within Portals between the spectrum of Participant is very important for successful and professional -Information / -Content / and finally Knowledge Creation. Community Network- building and eRelation- ship handling (Inter-Intra-Extranet) IDC predicts immense growth in Enterprise wide Portal building by 2001. COMTY HUB
  • 23. Trends in Web-Site (Inter-Intra and Extranet) Deployment and Operations: Leading Portals and Internet WebSites (Inter- and Intranets) are wired trough Communities . Leading Knowledge-intensive companies promote the power of collaborative networks. Biz-Integration Biz-Transformation Basic Presence Prospecting Level Level Level Level Company Information & Brochures Commerce Transaction Communities COINS Adv. Serach Customer Service Supplier/Customer Partner/Employee Integration (Extranets) Collaborative Community HUBs (META_COINS) Advanced Personalization Company Information & Brochures Company Information & Brochures Company Information & Brochures Extensive Information Interactivity Personalization Basic search Extensive Information Interactivity Personalization Basic search Extensive Information Interactivity Personalization Basic search Commerce Transaction Communities COINS Adv. Serach Customer Service 1 2 3 4 Community Technologies (today XML) are part of many Collaborative and Knowledge Initiatives to handle highly interactive discussion, Knowledge-sharing and collaboration and context-driven Interaction with the web-audience. (Internal + External) Source: Gartner Group
  • 24. (R+D) Make / Produce Sales Manage Business Buy Care Marketing Transport Today, people in these areas… … use technology to communicate . Community-Hub
    • These are usually “organized” on a net work
    • WWW
    • Intranets
    • Extranets
  • 25. CUSTOMER SUPPLIERS PARTNERS EMPLOYEES ADIM OBSERVER PROVIDER COMMENTER VIEWER VISITOR NO ACCESS The right COMTY KM-OBJECT for each job / day … or situation ! … build conversational Environment – just when you need them – and in context of your task ONE OUT OF 100 MICRO COMTIES WITHIN YOUR INTER-ENTERPRISE