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Blogging + Politics

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A presentation I gave to a group of local Utah Politicians as part of the pre-conference programming for Alt Summit

A presentation I gave to a group of local Utah Politicians as part of the pre-conference programming for Alt Summit

Published in: Technology, News & Politics
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  • Transcript

    • 1. SOCIAL MEDIA + POLITICS PROJECT BLOGGING DATE PRESENTERS 21 JAN 2010 MONICA DANNA + LAURA MAYES
    • 2. Let’s Talk • Defining YOUR story • Joining the Conversation • Rules of engagement
    • 3. No one knows your story better than YOU.
    • 4. TRANSPARENCY TAKE THE POWER BACK
    • 5. Elements of your story • The Message • The Conflict • The Characters • The Plot
    • 6. Message Platform Issues Content is King
    • 7. Conflict Not all conflict is negative Opportunity to spread message
    • 8. Characters Defining your characters Constituents Campaign Volunteers Staffers Competitors
    • 9. Plot News Stories Blog Content Competitors
    • 10. “So what’s the difference between a website and a blog anyway?”
    • 11. Website vs. Blog Monologue Dialogue Comments Push Information Pull Information RSS Feeds CMS One-way Communication Multi-way Communication Viral Shareable Content
    • 12. Content Management Systems
    • 13. Real Simple Syndication
    • 14. WORDPRESS DASHBOARD CONTENT MANAGEMENT SYSTEM
    • 15. Integration Tools
    • 16. I know you are but what am I?
    • 17. The Rules of Engagement Discovery Google Alert -->Post Positive v. Negative? Evaluate Response needed? Respond Transparent Tone Timeliness Source: Air Force Web Posting Response V.2 Assessment
    • 18. QUESTIONS?

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