Social Media Monitoring


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A quick guide to social media monitoring and analysis

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Social Media Monitoring

  1. 1. A New Paradigm in Brand Management: Social Media Monitoring Understanding and responding to conversations about brands, reputation and end-user opinion in Social Media Prepared by Techrigy Inc.
  2. 2. Do you know what they’re saying about your brand…your reputation…your competition : <ul><li>Across the blogosphere? </li></ul><ul><li>In wikis? </li></ul><ul><li>In online video? </li></ul><ul><li>In forums and social networks? </li></ul><ul><li>On microblogs like Twitter? </li></ul><ul><li>Throughout the social media universe? </li></ul>
  3. 3. What is Social Media ? <ul><li>User-generated content: blogs, wikis, Twitter, video and photo-sharing, forums, social networks… </li></ul><ul><li>A one-to-many conversation outside of traditional media </li></ul><ul><li>Grassroots and unregulated </li></ul><ul><li>Extremely fast-moving and fluid </li></ul><ul><li>The fastest growing sector of the Internet: traffic, users, time spent and information-sharing </li></ul>
  4. 4. Social Media Monitoring lets you see what they’re saying: <ul><li>Discover conversations in real time </li></ul><ul><li>Understand positive/negative opinion (sentiment analysis) </li></ul><ul><li>Know gender, age and location </li></ul><ul><li>Watch trends develop </li></ul><ul><li>Drill down to the individual influencer </li></ul>
  5. 5. Social Media Analysis tells us what it means: <ul><li>Who’s talking about your brand…and why? </li></ul><ul><li>What are they saying? </li></ul><ul><li>How influential are they? </li></ul><ul><li>How fast is the word spreading? </li></ul><ul><li>How can you take advantage of it? </li></ul>
  6. 6. How Social Media Monitoring Works: <ul><li>Keyword-based discovery: Your brands, products, people, competitors and more </li></ul><ul><li>Rules are set to sort and refine results </li></ul><ul><li>Real time searches can be run at any interval and results delivered via email and RSS </li></ul><ul><li>Flexible reporting tools allow you to drill down to specific sites and conversations </li></ul><ul><li>Once discovered, you can engage the participants </li></ul>
  7. 7. View Results in a Dashboard: <ul><li>Quick overview of activity </li></ul><ul><li>Identify spikes in the conversation </li></ul><ul><li>Activity in Top 100 and Top 1000 Blogs </li></ul><ul><li>Demographic overview </li></ul>
  8. 8. Understand Sentiment and Demographics <ul><li>Estimation of positive/negative responses </li></ul><ul><li>Gender </li></ul><ul><li>Age </li></ul><ul><li>Geo-location with mapping </li></ul>
  9. 9. Identify and Communicate with Influencers <ul><li>All reponses are ranked by influence </li></ul><ul><li>Drill-down takes to you stats, rankings, inbound links </li></ul><ul><li>See actual keywords in the context they appeared </li></ul><ul><li>Reach out to the user </li></ul>
  10. 10. Compare Over Time and Across Categories <ul><li>Charting options offer extensive analysis, instantly </li></ul><ul><li>Compare with competitors, compare timeframes, sort and compare with rules and categories </li></ul><ul><li>View tag clouds, themes, trends </li></ul><ul><li>Sort and save results </li></ul>
  11. 11. Generate Reports and Share Intelligence <ul><li>Automated report generation and distribution via email and RSS </li></ul><ul><li>Drill down to individual results and details </li></ul><ul><li>Copy and paste results into presentations </li></ul><ul><li>Multiple Save As options </li></ul>
  12. 12. The Value Proposition: <ul><li>Knowledge is power </li></ul><ul><li>Protect and enhance brand equity </li></ul><ul><li>Manage reputation: risk, rumors and emerging opinion </li></ul><ul><li>Identify new markets and emerging competition </li></ul><ul><li>Target social media influencers with viral campaigns </li></ul>
  13. 13. Understand the conversation… because it may be about your brand.
  14. 14. SM2: Providing Visibility Into Social Media <ul><li>Want to know more? </li></ul><ul><li>Call us at 585-586-0160 </li></ul><ul><li>Email us at </li></ul><ul><li>Visit us at </li></ul><ul><li>Join us at </li></ul>