SOCIAL MEDIA + POLITICS
PROJECT




          BLOGGING
DATE                    PRESENTERS
          21 JAN 2010           ...
Let’s Talk
•   Defining YOUR story

•   Joining the Conversation

•   Rules of engagement
No one knows your story
better than YOU.
TRANSPARENCY
TAKE THE POWER BACK
Elements of
your story
•   The Message

•   The Conflict

•   The Characters

•   The Plot
Message


Platform

Issues

Content is King
Conflict


Not all conflict is negative

Opportunity to spread message
Characters

Defining your characters

Constituents

Campaign Volunteers

Staffers

Competitors
Plot


News Stories

Blog Content

Competitors
“So what’s the difference
between a website and a
blog anyway?”
Website vs. Blog
Monologue               Dialogue

                           Comments


Push Information        Pull Info...
Content Management Systems
Real Simple Syndication
WORDPRESS DASHBOARD
CONTENT MANAGEMENT SYSTEM
Integration Tools
I know you are but
what am I?
The Rules of
Engagement
Discovery
Google Alert -->Post
Positive v. Negative?

Evaluate
Response needed?

Respond
Transpare...
QUESTIONS?
Upcoming SlideShare
Loading in …5
×

Blogging + Politics

425 views

Published on

A presentation I gave to a group of local Utah Politicians as part of the pre-conference programming for Alt Summit

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
425
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Blogging + Politics

    1. 1. SOCIAL MEDIA + POLITICS PROJECT BLOGGING DATE PRESENTERS 21 JAN 2010 MONICA DANNA + LAURA MAYES
    2. 2. Let’s Talk • Defining YOUR story • Joining the Conversation • Rules of engagement
    3. 3. No one knows your story better than YOU.
    4. 4. TRANSPARENCY TAKE THE POWER BACK
    5. 5. Elements of your story • The Message • The Conflict • The Characters • The Plot
    6. 6. Message Platform Issues Content is King
    7. 7. Conflict Not all conflict is negative Opportunity to spread message
    8. 8. Characters Defining your characters Constituents Campaign Volunteers Staffers Competitors
    9. 9. Plot News Stories Blog Content Competitors
    10. 10. “So what’s the difference between a website and a blog anyway?”
    11. 11. Website vs. Blog Monologue Dialogue Comments Push Information Pull Information RSS Feeds CMS One-way Communication Multi-way Communication Viral Shareable Content
    12. 12. Content Management Systems
    13. 13. Real Simple Syndication
    14. 14. WORDPRESS DASHBOARD CONTENT MANAGEMENT SYSTEM
    15. 15. Integration Tools
    16. 16. I know you are but what am I?
    17. 17. The Rules of Engagement Discovery Google Alert -->Post Positive v. Negative? Evaluate Response needed? Respond Transparent Tone Timeliness Source: Air Force Web Posting Response V.2 Assessment
    18. 18. QUESTIONS?

    ×