"When its a simple as two things:arouse and fulfill. You need to firstarouse your audience and then getthem interested in what you haveto say; then you need to fulfill theirexpectations"
Nancy Duarte Analyzes Effective SpeechesComparing what is (the status quo) with what could be,eventually conveying to the audience the idea of “the newbliss.”www.duarte.com/books/resonate/sparkline-overview/
Theres this danger of becoming too precise andtoo revealing- its more powerful to holdsomething back than to show the wholepicture. The reason is that when you show thewhole picture there is no space left for theviewer to come into it. But when you leavesomething out, the viewer will fill that emptyspace with experience from their own life.They can end up resonating on a more deeperlevel with the thing when you give them thatspace to come in.Jonathan Harrishttp://www.greenplum.com/community/data-scientist-summit-2011
BBC Five Shot Method • closeup on hands • closeup on face • wide shot • over the shoulder • unusual/side shothttp://www.slideshare.net/fuzheado/teaching-visual-storytelling-the-five-shot-method-and-beyond